Latest / Marketing For Tradies / 🔓How to Stop Being the Best Kept Secret Online

Transcript

🔓How to Stop Being the Best Kept Secret Online · Marketing For Tradies

• 0:00
  SPEAKER_00: If you're not finding ways to get in front of the right people at the right time, Google is where your ideal client is actively searching for what it is that you do.
• 0:11
  SPEAKER_00: To get you in front of people who are actively looking for what you do so that you don't feel like you're just operating in the shadows and missing out on opportunities because.
• 0:24
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:31
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:40
  SPEAKER_00: Let's dive in.
• 0:44
  SPEAKER_00: Do you feel like your business is the best kept secret?
• 0:47
  SPEAKER_00: You've got an amazing product or service, an amazing team who delivers that to amazing clients, but you just feel like it's so hard for people to find you.
• 0:58
  SPEAKER_00: And you would love to have a way that your ideal client could find you online without having to rely on word of mouth or referrals.
• 1:09
  SPEAKER_00: And we both know that you're not posting on social media and that's not going to happen.
• 1:14
  SPEAKER_00: So, what are some other ways to get you in front of people who are actively looking for what you do so that you don't feel like you're just operating in the shadows and missing out on opportunities because your business is what you feel like is the best kept secret out there.
• 1:32
  SPEAKER_00: In the online world, it is so vast and so easy to feel invisible.
• 1:38
  SPEAKER_00: If you're not finding ways to get in front of the right people at the right time, like just simply don't have the opportunity to have those people even be interested in your business, let alone become a lead.
• 1:54
  SPEAKER_00: What a lot of people think is having a website is all they need to market their business.
• 2:00
  SPEAKER_00: And that is very far from the truth.
• 2:03
  SPEAKER_00: Your website is just a tool or a platform that you want to drive traffic to, and traffic really is the key of ensuring that you let your ideal prospects know about what it is that you do.
• 2:17
  SPEAKER_00: So having a website is not enough.
• 2:20
  SPEAKER_00: And so in today's episode, I'm going to share the number one strategy that you can use to ensure that you're getting found by the right people at the right time so that you stop missing out on opportunities.
• 2:32
  SPEAKER_00: The number one strategy to ensure that you're getting in front of the right people at the right time so you can stop feeling like your business is the best kept secret, is to get ranked on Google.
• 2:42
  SPEAKER_00: The reason that that is, is because Google is where your ideal client is actively searching for what it is that you do.
• 2:49
  SPEAKER_00: So they're going to the search engines, plugging in some keywords.
• 2:53
  SPEAKER_00: Usually it is the service that you offer and perhaps a location if you are operating in a specific geographical area.
• 3:02
  SPEAKER_00: And so these people have what's called a high buying intent.
• 3:07
  SPEAKER_00: So they are ready to take action, they're ready to inquire, get a quote, whatever your call to action is, they're ready to take action essentially.
• 3:15
  SPEAKER_00: So imagine instead of feeling like your business is the best kept secret, you were ranked in the Google search engines so that when someone went to Google, put in the service that you offer and looked through the search results, they see your business, they click on it, they go to your website, they read about what it is that you do, and they become a lead, all without you having to essentially do anything.
• 3:42
  SPEAKER_00: It's just having that road there leading to your website and ensuring that the right people can find you.
• 3:50
  SPEAKER_00: So this is a very common issue for businesses these days because the internet and online marketing marketing, there are so many options around how you can get your name out there.
• 4:04
  SPEAKER_00: So I know it can feel overwhelming with all of the different options of online marketing, but if you feel like your business is the best kept secret, Google is one of the best ways to ensure you're getting in front of the right people at the right time.
• 4:19
  SPEAKER_00: It's not the only way to market, but I know for service-based businesses who have those customers who are actively searching and already know that they need what it is that you offer, having your business ranking on Google is one of the best ways to do that.
• 4:33
  SPEAKER_00: So if there's one thing to take from this episode, it's to look at all of the roads leading to your website and your business right now.
• 4:40
  SPEAKER_00: Where are you marketing and is it really easy to find you?
• 4:44
  SPEAKER_00: Because if it's not, then you're gonna feel like your business is located in a desert with no way for anyone to reach you.
• 4:52
  SPEAKER_00: And this is why you're going to feel like your business is the best kept secret because even if you have the best product or service, the best team and best delivery, if no one can find you, then it's going to be very difficult to grow.
• 5:06
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 5:09
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 5:14
  SPEAKER_00: Follow us on all social media.
• 5:16
  SPEAKER_00: And if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 5:24
  SPEAKER_00: I'll see you in the next episode.