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The Power of Visualization in Freight Optimization and Resilience with Ruud van Dijk

"Humans are so much more effective in processing something visually than, let's say, a table or two pieces of text next to each other. If you see it on a map, you can say, okay, this line goes like this, the other goes like this. I can make the connection in my head very easily that, okay, this is what changes. And it also makes it very easy to sort of have an opinion on it, because it clicks in your head quite easily." - Ruud van Dijk, Commercial Director, Routescanner

We routinely talk about the complexity of global supply chains - here on Art of Supply and in the wider business community…

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