How a Tissue Went from Hygiene to Habit
This episode follows the story of Kleenex, a product that started as a way to wipe off cold cream and became the word people use for facial tissue itself, no matter what brand is on the box. What starts as a story about a soft piece of paper turns into something bigger: how a habit that requires zero thought becomes so embedded in daily life that a brand name stops meaning a company and starts meaning the object.
The skinny
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