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How Hyundai Pivoted From Cheap Cars to Tech Titan
Hyundai used to be the punchline of the auto industry — cheap cars that rusted in the driveway. Today it's the world's third-largest automaker by sales, and its pivot is one of the most dramatic in manufacturing history. This episode breaks down the three-phase strategy: quality turnaround in the late 1990s, design reinvention under Peter Schreyer in the 2000s, and the current bet-the-company leap into hydrogen fuel cells and electric vehicles. We look at a specific number: how Hyundai went from a 76th-place ranking in J.D. Power initial quality in 1998 to the number-two spot by…
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