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Why People Really Buy: The Psychology Behind Every Decision | Chris Gray (The Buycologist)
Why do people really buy?
Most of us like to believe our decisions are rational, carefully considered, and based on facts. But consumer psychology tells a far more fascinating story.
In this episode of Thought Atlas, I sit down with Dr. Chris Gray, also known as The Buycologist—a consumer psychologist who has spent more than three decades helping organizations better understand why people make the choices they do.
Throughout his career, Chris has worked with global brands including Coca-Cola, Adidas, Nestlé, The North Face, and Southwest Airlines, applying behavioral science to improve…
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