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Desire vs. Commitment: Why Your Sales Goals Are Failing You
"If you're not committed to doing the work to get to a goal, don't set the goal. Because all you do is hurt your self-esteem and hurt your confidence." Discover the critical difference between desire and commitment -- the two ingredients of the will to sell that determine whether your sales goals drive you forward or drag you down. Every sales manager has seen it: a rep who knows what to do but won't do it consistently. In this episode, Mark McGraw and Josh Pitchford unpack why desire without commitment creates a dangerous gap -- and how managers can uncover a salesperson's compelling why…
The skinny
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