Latest / Business Roundtable / Finding Your Ideal Client Using Podcasting

Transcript

Finding Your Ideal Client Using Podcasting · Business Roundtable

0:01
Speaker 1: Hi, everybody, Welcome back to the Business Roundtable podcast. I
0:04
Speaker 1: have another special guest today, Bryce Prescott. I'm to let
0:08
Speaker 1: him talk a little bit more about his background first,
0:10
Speaker 1: but I found him myself because the podcast world was
0:16
Speaker 1: one that I hadn't dived in, havn't doven into before,
0:20
Speaker 1: you know, And so here I am with my mentor
0:22
Speaker 1: my coach. So you know, I'm super honored and excited
0:25
Speaker 1: to have Bryce in here. He helped me launch the
0:28
Speaker 1: Intelligent Human Leadership podcast earlier this year. And what we're
0:32
Speaker 1: going to talk about today has been really important to
0:36
Speaker 1: me as a small business owner and leaders is who
0:41
Speaker 1: am I trying to serve? And how do I get
0:44
Speaker 1: that message across It's in a meaningful, impactful way, and
0:47
Speaker 1: so we're gonna dive it, dive into that further. But
0:50
Speaker 1: before we do that, I love to have Bryce, you know,
0:53
Speaker 1: share a little bit about your background. Bryce, what got
0:55
Speaker 1: you kind of into podcasting and helping business owners? And
0:58
Speaker 1: of course you found me through Larrior and other shared colleagues.
1:03
Speaker 2: But what number one? Welcome and I'm so glad to
1:06
Speaker 2: have you.
1:06
Speaker 1: Here, and yeah, please please share your background with us.
1:10
Speaker 3: Well. Thank you so much. David for the opportunity to
1:11
Speaker 3: be on your show here. I've enjoyed all of our
1:14
Speaker 3: conversations throughout the time that we've been working together, both
1:17
Speaker 3: as colleagues and as friends. When you present an opportunity
1:20
Speaker 3: for me to come on this show, I was elated
1:22
Speaker 3: and I'm super thankful that you're willing to give me
1:25
Speaker 3: this chance to speak as you should. My name is
1:27
Speaker 3: Bryce Prescott Mower. Most notably, I am the founder of
1:31
Speaker 3: a company called Media Automated, and Media Automated is a
1:35
Speaker 3: full service podcast creation, production and consulting firm. We basically
1:42
Speaker 3: handle every aspect of the podcast process all the way
1:45
Speaker 3: from the very very beginning when you have an idea
1:48
Speaker 3: so that we can create your best show in a
1:50
Speaker 3: way that speaks to the individuals that really are there
1:53
Speaker 3: to learn and to hear from you, most notably in marketing,
1:57
Speaker 3: to call out your avatar, all the way through to
2:00
Speaker 3: producing your episodes, writing your copy, making sure every thing's uploaded,
2:03
Speaker 3: creating video assets, whatever it is that you need to do,
2:05
Speaker 3: we have the full scope of that within Media Automated.
2:09
Speaker 3: I got into podcasting actually as a consumer of podcasts
2:12
Speaker 3: all those years back in the day, there was a
2:15
Speaker 3: time Dave. When I was actually a He's broker. I
2:17
Speaker 3: was a global commodities broker, and I traveled the world
2:21
Speaker 3: doing that, and I spent a bunch of time in
2:23
Speaker 3: South America, and I speak fluent Portuguese and I kind
2:27
Speaker 3: of speak Spanish, and so when I was in Argentina
2:29
Speaker 3: and Brazil, I would have a lot of downtime because
2:31
Speaker 3: I didn't have a lot of personal friends or anything there,
2:34
Speaker 3: and I found myself really enjoying and listening to podcasts. Well,
2:37
Speaker 3: it's just so happened to be on my last trip
2:40
Speaker 3: to sell Paulo, Brazil. It was kind of a hail
2:43
Speaker 3: Mary effort. I was close to being out of money.
2:45
Speaker 3: We had this deal we were trying to put together
2:48
Speaker 3: and we ended up getting hoodwinked, and the people to
2:51
Speaker 3: which we had paid to go to meet us in
2:53
Speaker 3: Saint Paulo were there to meet other people as well.
2:55
Speaker 3: They ended up choosing another deal and it ended up
2:57
Speaker 3: basically costing my last thirty grand And I was sitting
3:00
Speaker 3: in a bar, I had a steak in my belly,
3:02
Speaker 3: about a half a bottle of wine. I was drunk.
3:05
Speaker 3: I was pissed, and I needed a different way, and
3:09
Speaker 3: I thought I thought, at this level, I knew business,
3:13
Speaker 3: I thought I knew human behavior. I thought I knew
3:15
Speaker 3: all these things, and I go, I need better access
3:17
Speaker 3: to people that I don't have that I don't have,
3:20
Speaker 3: and I just happen to be the podcasting was the
3:22
Speaker 3: choice to do that. So I came home. I started
3:24
Speaker 3: a podcast that was called Rules of Success, which ironically
3:29
Speaker 3: was founded basically off the core tenets of Core four,
3:31
Speaker 3: which was about, like, how do you be balanced and
3:34
Speaker 3: successful in your body and your being and your business
3:36
Speaker 3: and in your there's all the key areas of life,
3:39
Speaker 3: you know, health and fitness and spirituality, business, and of
3:41
Speaker 3: course your relationships. And it presented some opportunities to me.
3:45
Speaker 3: Fast forward several years, I was once again really struggling
3:49
Speaker 3: and going broke because my podcast was growing. I'd had
3:52
Speaker 3: over a million downloads, I had this great library. I
3:54
Speaker 3: had interviewed New York Times bestsellers. I had interviewed a
3:58
Speaker 3: list celebrities, Gold Medal, I mean, a really amazing slate
4:02
Speaker 3: of people. But I didn't have any sort of notoriety myself.
4:05
Speaker 3: I had gotten really good at elevating those that were
4:08
Speaker 3: associated with me, but myself was kind of in the background,
4:11
Speaker 3: and so I shifted some things up, I learned some lessons,
4:14
Speaker 3: and at that point, this was about six years ago,
4:17
Speaker 3: I started getting asked questions about podcasts. Some of my
4:21
Speaker 3: close associates lovingly referred to me as the podcast whisperer,
4:26
Speaker 3: So they would ask me these questions like how did
4:28
Speaker 3: it because I was self taught, like I went to
4:29
Speaker 3: YouTube University, like I was trial and err, I would
4:32
Speaker 3: do my I mean, this was back in twenty twelve,
4:33
Speaker 3: was when I started podcasting, and here we are all
4:37
Speaker 3: these years later. I an agency where we're producing dozens
4:41
Speaker 3: of shows, close to fifty shows a week. I've helped
4:45
Speaker 3: start over one hundred podcasts for different people. I've become
4:48
Speaker 3: somewhat known in the space as the guy if you
4:50
Speaker 3: want to accelerate those results and to gain those skill
4:53
Speaker 3: sets that make you dynamic behind the mic.
4:56
Speaker 1: How I met you, Yeah, so absolutely, absolutely, yeah, you
5:01
Speaker 1: definitely you know, helped. Well, that was what attracted me
5:04
Speaker 1: to you, Bryce, is that you had that you had
5:07
Speaker 1: that track record, and we're able to work with actually
5:11
Speaker 1: quite a few different personality types what I would call him,
5:14
Speaker 1: and definitely different themes and it was varied, and so
5:18
Speaker 1: that's where I thought, you know, how does he do this, Bryce,
5:21
Speaker 1: How does he you know, help these different people because
5:24
Speaker 1: they're help they're they're targeting different clients and different folks,
5:27
Speaker 1: and and and if you will and you know, infusing
5:31
Speaker 1: the technical stuff that you talked about in producing a
5:34
Speaker 1: podcast with with the this understanding of what goes into
5:40
Speaker 1: kind of making that and and making sure that it's meaningful.
5:42
Speaker 1: I think sometimes people get things out of order. And
5:45
Speaker 1: what I what I really appreciated about you, Bryce, is
5:47
Speaker 1: that you you slowed me down and helped me get
5:50
Speaker 1: clear on ideal client, what we're envisioning and and and
5:53
Speaker 1: that would what would that look like versus saying, well,
5:55
Speaker 1: let me just go buy some a microphone and let
5:57
Speaker 1: me just start talking about some things. And I think
6:00
Speaker 1: people are not clear in their messaging and so then
6:03
Speaker 1: it's if you're not clear in your messaging, who are
6:05
Speaker 1: you talking to you?
6:05
Speaker 2: Right right?
6:07
Speaker 3: Well, that's one of the big mistakes that people make.
6:10
Speaker 3: And just to kind of set the stage here, Dave,
6:12
Speaker 3: I want to make sure that for those of you
6:14
Speaker 3: that are listening to this show, what my hope is
6:17
Speaker 3: that what you receive from us as we have this
6:19
Speaker 3: conversation is that you see received at least a hint,
6:24
Speaker 3: at a bare minim a hint of clarity that you
6:28
Speaker 3: are seeking relative to your own messaging and the way
6:31
Speaker 3: that your thoughts and messages are received. Thoughts and messages
6:35
Speaker 3: includes advertising, It includes posts, It includes all sorts of
6:39
Speaker 3: media that you're putting out there that you have a
6:41
Speaker 3: hope that will be interacted, engaged with, and received. A
6:44
Speaker 3: specific way to answer your question, Dave, one of the
6:48
Speaker 3: things that is a big mistake that people make in this,
6:51
Speaker 3: of course, isn't just in podcasting. I just see it
6:54
Speaker 3: most in podcasting because of the world and that they
6:58
Speaker 3: get this excitement for sharing something. They have this message
7:01
Speaker 3: they want to put out there, but they neglect in
7:04
Speaker 3: their excitement and in their analysis to consider who would
7:08
Speaker 3: be listening to it and why they would want to
7:10
Speaker 3: listen to it. It basically will make a show that
7:14
Speaker 3: they want for themselves. And when you're considering the tremendous
7:20
Speaker 3: amount of bare minimum of time, not even considering the
7:23
Speaker 3: expense of it, the resource everything involved creatively, just the
7:28
Speaker 3: time that it takes to put out of if you're
7:29
Speaker 3: handling any of these things on your own and you're
7:31
Speaker 3: not hiring a service like mine to help with that,
7:34
Speaker 3: you're going to be in a place where you need
7:37
Speaker 3: a return on your investment of time. So meaning you
7:40
Speaker 3: want people to listen to you, you want people to engage,
7:42
Speaker 3: You want there to be some sort of swell of
7:45
Speaker 3: interest that comes because of what you're sharing. And when
7:48
Speaker 3: you do your podcast from the vantage point of this
7:50
Speaker 3: is what I want, without considering who's going to listen
7:52
Speaker 3: to it and what their pain points are and why
7:54
Speaker 3: they would want to be entertained or taught by you,
7:57
Speaker 3: you really really put yourself at a disadvantage how to
8:00
Speaker 3: create something that's dynamic and that has any sort of legs.
8:03
Speaker 3: So having said that, that was kind of the shift
8:05
Speaker 3: that I had made throughout my own process as I
8:07
Speaker 3: started realizing this was a show for me. I was
8:09
Speaker 3: good at helping everybody else, but I wasn't. Actually I
8:12
Speaker 3: was helping the people that were on my show, but
8:14
Speaker 3: I wasn't helping the people listening to my show resonate
8:17
Speaker 3: with me. It was I was this facilitator more than anything.
8:21
Speaker 3: And that's something that people do wrong in their marketing,
8:23
Speaker 3: that's something they do wrong in their social media. We
8:26
Speaker 3: become very egocentric and that it's about us meeting me, me, me,
8:29
Speaker 3: and it's good to a point, like you've got to
8:32
Speaker 3: make sure you're handling your own needs and your cups
8:34
Speaker 3: full of things when you're trying to put out something
8:37
Speaker 3: this dynamic, whether it be funny or sports related, or
8:39
Speaker 3: political or motivational, whatever it is, regardless of that lane,
8:44
Speaker 3: you got to do it in a way that makes
8:46
Speaker 3: people want to engage and listen. And if you don't
8:48
Speaker 3: consider the details of that, like it's very detailed. I
8:51
Speaker 3: remember going through the help process with you. It took
8:54
Speaker 3: several weeks for us to get to the bottom. Right
8:57
Speaker 3: exactly is the key listener for intellig human leader? Yeah?
9:01
Speaker 1: Yeah, Now, I mean Bryce, that's so important and I
9:04
Speaker 1: want to reiterate what you said at the beginning here
9:06
Speaker 1: that reach out to Bryce for myself. The reason why
9:08
Speaker 1: I have the Business round Table podcast is that you
9:10
Speaker 1: can get some value and say, hey, I need to
9:12
Speaker 1: know learn some more. We're giving some nuggets here and
9:15
Speaker 1: I really appreciate what you're what you're sharing there.
9:18
Speaker 2: Bryce, in that.
9:20
Speaker 1: You know we start, yeah, we start with ourselves and
9:23
Speaker 1: you you you help me peel back some layers to
9:26
Speaker 1: get clearer on who this person is to that I'm
9:30
Speaker 1: speaking to. And in the case of from intelligent human leadership,
9:34
Speaker 1: you know, I'm looking at those that are in the architecture,
9:36
Speaker 1: engineering consulting, environmental consultant. It's you know, he's forty two,
9:40
Speaker 1: he's got a wife, he's got he's married, he's leading
9:42
Speaker 1: a team, you know, very specific because the more I
9:45
Speaker 1: can dow, then I'm more relevant to that individual. And
9:49
Speaker 1: I think sometimes, like you said, we do this and
9:52
Speaker 1: it doesn't have to be in a podcast too. It's
9:54
Speaker 1: just like I've been a group manager of leading folks
9:56
Speaker 1: and so I come from and I've had this happen
9:58
Speaker 1: to me where there's messaging from the top down, but
10:01
Speaker 1: they're not understanding what's motivating me, what's relevant to me.
10:04
Speaker 1: It's just like, here's it's a one may message and
10:06
Speaker 1: it's not it's not resonating and it's not having the
10:08
Speaker 1: desired influencer effect that I really wanted. And so, like
10:12
Speaker 1: what you're saying, Bryce, is what I hear you saying
10:14
Speaker 1: is step back from you know, your your ego, your.
10:17
Speaker 2: Agenda, and think a little more strategically.
10:21
Speaker 1: And this is where having an advisor like yourself, Bryce
10:23
Speaker 1: or myself and the organizational health side of things, you know,
10:27
Speaker 1: where we're leading teams is you know, you're going to
10:30
Speaker 1: have much more, much better results if you do that
10:33
Speaker 1: versus just kind of plombing ahead and just you know,
10:36
Speaker 1: and so thinking about that and so.
10:40
Speaker 3: One of one of our mutual mentors, a guy named
10:42
Speaker 3: Garrett Jay White, he uses this phrase called collapsing time.
10:47
Speaker 3: When I first heard it, it really made sense to me.
10:49
Speaker 3: And that's efficiently basically what you and I do, respectively
10:54
Speaker 3: in our different pursuits. You with the consulting that you
10:56
Speaker 3: do for organizations and me within the creation of media
10:58
Speaker 3: and podcasting, is that, let's be honest, people that are
11:02
Speaker 3: listening to show are intelligent. They're they're not dumb. They
11:05
Speaker 3: understand how to you know, critically look at things into
11:08
Speaker 3: WAGH options and you know, do the cost benefits and
11:11
Speaker 3: all that. But at the same time understanding that which
11:15
Speaker 3: means being that that's the quality of person that's listening
11:17
Speaker 3: to this. That means as well that they have the
11:19
Speaker 3: capacity to learn everything that you and I could teach
11:22
Speaker 3: them h without our help. However, it's going to take
11:27
Speaker 3: them a minute, and they're going to error and they're
11:30
Speaker 3: gonna have mistakes and they're gonna be frustrated and it
11:32
Speaker 3: will cost them time, it will cost them frustration, possibly anger.
11:39
Speaker 3: And what we do is we just say we don't
11:41
Speaker 3: need to deal with that part of it. We're just
11:43
Speaker 3: gonna jump ahead and we're going to collapse all that
11:45
Speaker 3: time together so that you're at the place where the
11:48
Speaker 3: lessons are learned because you have a trusted advisor that's
11:50
Speaker 3: already done it. We have the capacity to really create
11:53
Speaker 3: things quickly so that you're not having to put that
11:55
Speaker 3: sort of resource out for yourself. Like we make it
11:58
Speaker 3: to where we're time working. We're taking you to piece
12:00
Speaker 3: the future where you actually have the things that you're
12:02
Speaker 3: wanting to build right now. Uh, and I'm thankful for that.
12:06
Speaker 3: Like when Garrett used that phrase for the first time,
12:08
Speaker 3: it just it just it's like, yes, that's exactly what
12:11
Speaker 3: you like. We time warp this stuff. Like sure, the
12:14
Speaker 3: type of people that I work with are very very successful.
12:17
Speaker 3: They're very very intelligent, they know how to get things done.
12:19
Speaker 3: They're self starters. There's not there's not a single person
12:22
Speaker 3: that I've worked with that if they really wanted to,
12:25
Speaker 3: they couldn't do this on their own. But thankfully they've
12:28
Speaker 3: realized I do not want the opportunity cost of missing
12:33
Speaker 3: out on everything that's right here by just paying for
12:36
Speaker 3: the help that I need as opposed to having to
12:38
Speaker 3: learn myself. See, I was the other guy I jokingly
12:41
Speaker 3: said I went to YouTube University. That actually wasn't a joke,
12:44
Speaker 3: Like I was like, how do you produce? How do
12:48
Speaker 3: you run logic? Pro like? What can't? Like? I went
12:50
Speaker 3: through the whole thing and it took me forever, and
12:52
Speaker 3: it was frustrating, and and I'm thankful for that educationally
12:56
Speaker 3: because it created an opportunity for me to have a
12:58
Speaker 3: business out of it. But I would wish that anybody, dude, Like,
13:01
Speaker 3: that's why I'm like, oh I got this. You don't
13:03
Speaker 3: need to go through any of that hard right right?
13:07
Speaker 2: Yeah?
13:08
Speaker 1: The value of having and that's work a team or
13:10
Speaker 1: looking at others like you said, Bryce, there's things that
13:13
Speaker 1: you know I do with teams all the time, and
13:15
Speaker 1: it's like, Okay, you don't have to get all all that.
13:17
Speaker 1: Just understand how it gets done and get the right
13:19
Speaker 1: people in the right place.
13:21
Speaker 2: So that you can do what you do best.
13:23
Speaker 1: And I think that's what really helped me in creating
13:26
Speaker 1: the podcast and one of the things you said to
13:28
Speaker 1: me bryce particularly early on, when we were talking about
13:31
Speaker 1: podcast you said, like how many, Like what's the total
13:35
Speaker 1: number of episodes of a podcast? And it was pretty small.
13:38
Speaker 1: As I recall, you can't give me the exact number because.
13:40
Speaker 2: Most people just couldn't.
13:41
Speaker 1: There was doing all this stuff and it got overwhelming
13:43
Speaker 1: and they just stopped, right and so then that they
13:45
Speaker 1: lose that momentum.
13:47
Speaker 3: Well, that that statistic has changed, but what it used
13:50
Speaker 3: to be, it still presents a thoughtful consideration. About a
13:55
Speaker 3: year or so ago, the statistics were that there was
13:57
Speaker 3: two point nine million podcasts on Apple podcast podcast and
14:01
Speaker 3: there was only about two hundred thousand of that two
14:04
Speaker 3: point nine million that had more than seven episodes. That's
14:08
Speaker 3: pretty stark because that means that, well, it says a
14:14
Speaker 3: couple of things that's really valuable. The first thing it
14:17
Speaker 3: says is that the barrier of entry to get into
14:19
Speaker 3: podcasting is very very low, because if there's something that's
14:22
Speaker 3: like if there's basically three million people and only two
14:25
Speaker 3: hundred thousand of them have done more than seven episodes,
14:28
Speaker 3: that means it's easy to get into. But it's also
14:31
Speaker 3: very top heavy, meaning that within even that two hundred
14:35
Speaker 3: thousand that has more than seven episodes, there's a very
14:38
Speaker 3: small percentage of those that are actually profitable, that are known,
14:42
Speaker 3: that are considered household names, that are really you know,
14:45
Speaker 3: famous if you will, or even have notoriety. You don't
14:47
Speaker 3: even have to be famous, but just to be known
14:49
Speaker 3: in some capacity in certain circles. So that means there's
14:53
Speaker 3: a really big opportunity when you do it right. But
14:56
Speaker 3: the other side of that tell is that people are
15:00
Speaker 3: making shows nobody wanted to listen to because they get
15:03
Speaker 3: to that seventh episode and they didn't personally have the
15:07
Speaker 3: juice to keep going because nobody was listening, nobody was engaging,
15:11
Speaker 3: And dude, it's a ton of work and effort to
15:14
Speaker 3: do a podcast on your own, and to do it well,
15:17
Speaker 3: even to do it horribly, it's still hard. So the
15:20
Speaker 3: idea of actually having a really great show on your own,
15:23
Speaker 3: like it just the stats show it, like, it's very difficult.
15:25
Speaker 3: So I took that into account when I was creating
15:30
Speaker 3: a lot of the curriculum for what I help people,
15:32
Speaker 3: and they just have an idea because I'm like, so,
15:33
Speaker 3: what are the like, what's the actual problem that we
15:36
Speaker 3: need to overcome first, if you have a desire to
15:39
Speaker 3: get a message out there, like what's the biggest issue
15:41
Speaker 3: And the biggest issues is that we need to draw
15:43
Speaker 3: a straight line between your heart and the person that
15:47
Speaker 3: needs you most. And I say this, it blends itself
15:52
Speaker 3: well to the type of audience for this podcast because
15:55
Speaker 3: these people are entrepreneurs. They care about motivation, they care
15:58
Speaker 3: about doing things the right way. They want to maximize
16:00
Speaker 3: their life, and so they're you know, they read the
16:02
Speaker 3: self development books. They understand that there's a requirement personally
16:06
Speaker 3: to fill your head with good ideas, which is great.
16:10
Speaker 3: But so this type of podcast and others like it
16:13
Speaker 3: are It's a very simple sort of thing as far
16:16
Speaker 3: as my understanding, my experience to create something that resonates.
16:20
Speaker 3: But it still even works if you're looking to create
16:22
Speaker 3: a politics show, or you want to do a sports
16:25
Speaker 3: commentary show or a comedy show. My my biggest truth
16:30
Speaker 3: be told, my biggest success story with podcasting actually has
16:34
Speaker 3: nothing to do with my business, and it has everything
16:37
Speaker 3: to do with I've been doing I've been doing stand
16:40
Speaker 3: up comedy for about six years and I'm a headlining comedian.
16:44
Speaker 3: I've headlined, I've had my own shows. I've done it
16:46
Speaker 3: all over the Western United States. I've made friends and
16:49
Speaker 3: associate with some of the biggest comedians on the planet,
16:51
Speaker 3: like I'm in that world. And what accelerated my ability
16:55
Speaker 3: to get on some of those stages and to meet
16:57
Speaker 3: some of those people was simply that if you break
17:01
Speaker 3: down what stand up comedy is, it's basically a bar
17:04
Speaker 3: that sells nachos and they just got a funny guy
17:06
Speaker 3: at the front that's telling jokes to get everybody drunk
17:08
Speaker 3: and buy more food. And so the more you're able
17:12
Speaker 3: to fill seats, the more value you have. Even if
17:15
Speaker 3: you're not the funniest guy, but you can still make
17:17
Speaker 3: people laugh. That was me when I started doing stand
17:20
Speaker 3: up I stunk, but yet I had a podcast I
17:23
Speaker 3: created that was called Grab the Mic, and I chronicled
17:26
Speaker 3: all of the open mics I would go to. I
17:28
Speaker 3: shared my story as far as the frustrations, the politics,
17:30
Speaker 3: the different comedians I would meet, the first time I
17:32
Speaker 3: opened for somebody that was famous and hosted the whole thing.
17:35
Speaker 3: And by putting this sort of behind the scenes content
17:38
Speaker 3: out there while sharing my sense of humor as well,
17:40
Speaker 3: it allowed people to be like I like this guy,
17:42
Speaker 3: I see a side it, like I became more of
17:44
Speaker 3: this curious, charismatic figure that they wanted to see where
17:47
Speaker 3: I was going to go. And so anytime I would
17:50
Speaker 3: put you know, I was going to sell a T shirt,
17:52
Speaker 3: I could sell t shirts. When I started headlining and
17:54
Speaker 3: had opportunities for show, I could sell tickets and so
17:57
Speaker 3: it accelerated those opportunities for me. Well, what I experience
18:00
Speaker 3: is no different than a coach that's trying to find
18:03
Speaker 3: people that need their coaching, or a consultant or an
18:07
Speaker 3: accountant or I've had I've done podcasts for people that
18:10
Speaker 3: sell windows. Dude, Like, there's no genre that can't utilize
18:15
Speaker 3: the exposure of telling the story and overcoming parts of
18:19
Speaker 3: that story that the public think are different than what's real.
18:24
Speaker 3: And so that's why it's so crazy, because like, once
18:28
Speaker 3: you get past the first part of doing it right,
18:31
Speaker 3: like there's all this blue sky that is available for opportunity.
18:35
Speaker 3: And as I shared as well, this isn't just I
18:37
Speaker 3: mean podcasting is the specific lane that I'm referring to,
18:40
Speaker 3: but all these principles, they they are exactly what you
18:43
Speaker 3: need to have good marketing and to have good branding
18:45
Speaker 3: and to have good messaging for your company, to create
18:48
Speaker 3: good culture within your company, all those same things. You
18:50
Speaker 3: got to know who's associating with you, what their pain
18:52
Speaker 3: points are, and how to speak to them in a
18:53
Speaker 3: way that moves them.
18:55
Speaker 1: Yeah, well that leads to a good question or follow
18:58
Speaker 1: up to that then, Bryce, because you know what I
19:02
Speaker 1: see is businesses start. And you even said like you
19:04
Speaker 1: started a podcast and then you changed it over time
19:06
Speaker 1: because you're like, okay, like you know, who is this
19:10
Speaker 1: ideal client or avatar? Like you said, and so maybe
19:13
Speaker 1: you can give us some for the listeners here some
19:16
Speaker 1: ideas of like Okay, if you're not you're not attracting
19:19
Speaker 1: the right person. It could be a combination of the messaging,
19:22
Speaker 1: like I said, not knowing their pain points, But how
19:23
Speaker 1: do you identify that ideal client or avatar the one
19:27
Speaker 1: that you really want to serve is you know?
19:29
Speaker 2: Because this is a question you asked me.
19:30
Speaker 1: Sometimes too is like is this the person like that
19:33
Speaker 1: you really want to help?
19:35
Speaker 2: You know?
19:35
Speaker 1: And sometimes we have these ideas I hear like, well
19:38
Speaker 1: I want to serve everybody.
19:39
Speaker 2: Well that doesn't work.
19:40
Speaker 1: I mean it's just like yes, if you're a huge
19:43
Speaker 1: multinational company, yes, okay, McDonald's, yes, but we're not McDonald's here,
19:48
Speaker 1: you know, So, like, how do we start to understand
19:51
Speaker 1: and define kind of our ideal client or avatar for
19:54
Speaker 1: the purposes of marketing and getting our messaging in there,
19:56
Speaker 1: because it doesn't do us any good if we're not
19:57
Speaker 1: clear on that. We're just starting marketing. What what are
20:00
Speaker 1: we messaging out there? But what would you suggest to
20:02
Speaker 1: start to look at?
20:04
Speaker 3: Well? To answer that question, I'm going to give you
20:06
Speaker 3: an example from the comedy world. Yeah, so if you're
20:10
Speaker 3: in a stand up at all, you know you you
20:12
Speaker 3: may have heard of, you know, Jim Gaffigan or Jerry
20:15
Speaker 3: Seinfeld or Sebastian Maniscalco or Chris Dalia or Andrew Schultz,
20:20
Speaker 3: Tim Tim uh Dylan. There's a ton I mean, there's
20:26
Speaker 3: there's so many, and you can like a bunch of
20:29
Speaker 3: different ones, but you're gonna have your favorite, m h.
20:34
Speaker 3: And that favorite is because of a certain sensibility that
20:38
Speaker 3: connects with what you find funny and the way that
20:41
Speaker 3: they present what they do and their sense of humor
20:44
Speaker 3: with the way you receive it connects that bond. Like
20:47
Speaker 3: I said, you can have a similar bond with other
20:49
Speaker 3: comedians and you can think they're funny, but you're gonna
20:51
Speaker 3: have the one where you're just like that guy is
20:53
Speaker 3: my favorite. I love that, Okay. So when you break
20:57
Speaker 3: apart the aspects of that from a psychology of human
21:00
Speaker 3: behavior standpoint, what it means is that that person speaks
21:03
Speaker 3: to you differently, Their stories resonate more with you. Their
21:08
Speaker 3: viewpoint and their worldview matches up with something that you understand.
21:11
Speaker 3: You understand the pain differently, You understand the pain points,
21:13
Speaker 3: you understand the success points differently. Now in comedy that
21:17
Speaker 3: might seem silly, like the success points, Yes, like the
21:19
Speaker 3: things that are being described that are good and fun
21:22
Speaker 3: and true, you like those better, right, Like, as an example,
21:27
Speaker 3: I don't identify with a lot of like really sort
21:29
Speaker 3: of political commentary anymore when it comes to comedy. It
21:32
Speaker 3: just doesn't work for me because it's something that I
21:34
Speaker 3: take serious for the most part. So it's got to
21:37
Speaker 3: be a really well written joke, just not a hacky
21:39
Speaker 3: like political thing before I find it funny when you
21:42
Speaker 3: put that into a business place like So that concept
21:46
Speaker 3: of I've got to have this direct connection to the
21:48
Speaker 3: sensibilities of the person that I ideally want to work with.
21:54
Speaker 3: So if you're a consultant, for example, or you do
21:56
Speaker 3: what you do, or you do what I do. I
21:58
Speaker 3: have to then know exactly what their sensibilities are. I
22:02
Speaker 3: have to know what problem is it that I solve
22:06
Speaker 3: when I'm involved in my message, my show, my branding,
22:11
Speaker 3: everything I'm putting out, when I'm in your face, what
22:14
Speaker 3: do you get out of it that makes your life better?
22:18
Speaker 3: That makes it so that you have an internal shift,
22:20
Speaker 3: which is an emotional shift. You feel one sense of
22:23
Speaker 3: negative emotions and I can take you across the bridge
22:26
Speaker 3: to where you're feeling positive emotions. I can also offer
22:29
Speaker 3: you external solutions, and that giving you access to resources
22:34
Speaker 3: that are outside of yourself that you can use, like
22:36
Speaker 3: for example, Dave you're coaching, would be considered an external resource.
22:39
Speaker 3: This is something that they don't have access to. You
22:41
Speaker 3: come in, You've got all your tools and your bells
22:43
Speaker 3: and whistles and the things that you do to help
22:44
Speaker 3: their organization. That's an external thing. In order to have
22:48
Speaker 3: access to even understanding what that external resource is, they've
22:52
Speaker 3: got to connect with you and you've got to connect
22:53
Speaker 3: with them. The third aspect of the problem that you
22:56
Speaker 3: solve as a podcaster for your listeners is that you
22:59
Speaker 3: solve a philosophical one for them, meaning that when you
23:03
Speaker 3: present the right message and it hits the best for them,
23:05
Speaker 3: it motivates them to be a better person. And there's
23:09
Speaker 3: a direct line between them being a better person and
23:11
Speaker 3: being associated with you, and so morally they now have
23:15
Speaker 3: an internal obligation to follow the things you're saying and
23:18
Speaker 3: to listen to you because they're better for it. Okay,
23:22
Speaker 3: So when it comes to this whole process of business
23:25
Speaker 3: and everything, like you you have to understand that there
23:28
Speaker 3: is you can never go to narrow and deep in
23:31
Speaker 3: trying to understand a very specific part of who needs
23:35
Speaker 3: you best. Whenever I'm in calls about this and sharing
23:39
Speaker 3: with people ideas about maybe they should start a podcast
23:42
Speaker 3: or whatever, and they don't trust that if they go
23:45
Speaker 3: really specific and really narrow that their podcasts can be specific.
23:48
Speaker 3: They have this idea that well, I got to be
23:50
Speaker 3: like Joe Rogan and appeal to everybody I share this
23:54
Speaker 3: with them. I say, look, there's three hundred and fifty
23:56
Speaker 3: million people, give or take in the United States. Ten
23:58
Speaker 3: percent of that is thirty five million people. Ten percent
24:02
Speaker 3: of that is three and a half million people. Ten
24:05
Speaker 3: percent of that is three hundred and fifty thousand people.
24:07
Speaker 3: Ten percent of that is thirty five thousand people. That
24:10
Speaker 3: means one percent of one percent is thirty five hundred people.
24:15
Speaker 3: If your business had an influx of thirty five hundred
24:19
Speaker 3: full paying, high ticket clients right now, I guarantee it
24:24
Speaker 3: would drown you. Yeah, we're talking about a sliver of
24:29
Speaker 3: the population of just the United States. And that's not
24:31
Speaker 3: even if your product is a global product, because there's
24:34
Speaker 3: a lot of coaching and things that can Canada, there's Europe,
24:37
Speaker 3: there's all sorts of other places where you can find
24:39
Speaker 3: your clients. So I say, then there's no fear and
24:44
Speaker 3: going narrow, narrow and deep. Where we get to do
24:46
Speaker 3: is we get to create the show foundationally, So it's
24:49
Speaker 3: speaking to that exact person that needs you and all
24:54
Speaker 3: of your sensibilities, all their fears, all the things they
24:57
Speaker 3: find important, all the things they're not willing to admit
24:59
Speaker 3: to themselves, all their interest culturally, all of that, and
25:02
Speaker 3: we speak to that person. Wherein once foundationally, that show
25:07
Speaker 3: is created so it speaks in that way to the
25:08
Speaker 3: right person. Then we work on marketing so we can
25:12
Speaker 3: get it in front of them. But in order for
25:15
Speaker 3: it to resonate once it's finally in front of them.
25:18
Speaker 3: This has to be the type of show or the
25:20
Speaker 3: type of marketing offering that when they hear it or
25:24
Speaker 3: see it for the first time, they're like, dude, is
25:26
Speaker 3: this guy reading my journal? How does he know what's
25:28
Speaker 3: going on with me? Like? This is really detailed, and
25:31
Speaker 3: that process is actually it's very very detailed, but it's
25:35
Speaker 3: very simple to get to it. I walk to you
25:38
Speaker 3: through that process to get to so you understood exactly
25:41
Speaker 3: who your ideal was for the listener of intelligent human leadership.
25:44
Speaker 3: I don't countless others. But the point of it is
25:47
Speaker 3: is that even if you feel the temptation to discount
25:51
Speaker 3: your own message because somebody else might say something similar.
25:55
Speaker 3: Remember the example of the Comedians Man, there's so many
25:58
Speaker 3: comics that have similar jokes, but you like one better,
26:01
Speaker 3: and it's because that guy just is different for you.
26:05
Speaker 3: You personally might very well be the guy that's just
26:09
Speaker 3: different for you for the dude out there that needs
26:12
Speaker 3: exactly what you provide. And there's enough people in this
26:15
Speaker 3: planet to where you can be very deliberate about making
26:19
Speaker 3: sure you're only speaking to them. Once you get that established,
26:24
Speaker 3: then you have the opportunity to widen that net a
26:27
Speaker 3: little bit. But that's a way far off place, like
26:31
Speaker 3: you have so much opportunity right now, just really diving
26:33
Speaker 3: into I only want to work with these type of people.
26:36
Speaker 3: Their characteristics are X, Y and Z. I provide a
26:39
Speaker 3: B and C. Let's craft this message. I don't want
26:41
Speaker 3: to speak to their pain. And then you do that
26:43
Speaker 3: over and over and over again. Once that's established, you
26:47
Speaker 3: can potentially see how it's being received and change it up.
26:50
Speaker 3: But nobody, very percentage wise, very very very few people
26:54
Speaker 3: do it right.
26:56
Speaker 2: Yeah, that's I like how you broke that down.
27:00
Speaker 1: And I still use that framework of looking at you know,
27:03
Speaker 1: the client, what what are the internal and external challenges
27:06
Speaker 1: and the philosophical challenges that they face? And you know,
27:11
Speaker 1: like you said, it's it's simple, but it's very profound.
27:13
Speaker 1: And I think sometimes we rushed Maybe you can rush
27:16
Speaker 1: through that or if you're not aware, but you're just
27:18
Speaker 1: not paying attention to that. So and again using their language,
27:23
Speaker 1: and I've refined that I've seen I've gotten better over
27:25
Speaker 1: that over over the recording of episodes I'm working on
27:28
Speaker 1: now too. I you know, speaking to those those pains
27:35
Speaker 1: and also what what what are the ideal We talked
27:37
Speaker 1: in the in the Warriors, speaking kind of pit to peak,
27:40
Speaker 1: both were saying, Okay, here's here's our challenges, but here's
27:42
Speaker 1: what what would the ideal outcome look like? How would
27:45
Speaker 1: how would this podcast or this this how would this
27:48
Speaker 1: message help you? Like you said earlier, is so important
27:53
Speaker 1: and sometimes we just kind of get going and we're
27:54
Speaker 1: not thinking a little bit more. Again, it's not it's
27:58
Speaker 1: not overly complicated, but it's just think through that a
28:00
Speaker 1: little bit more so that the message can and resonate
28:03
Speaker 1: that much more. And and I would say, you know,
28:06
Speaker 1: get again. Having hire you Brice was helpful for me
28:09
Speaker 1: or anybody else, but get feedback. Don't be kind of
28:11
Speaker 1: an echo chamber with yourself, but get in hearing from others.
28:15
Speaker 1: The other thing that you said to me that really
28:17
Speaker 1: resonates is a lot of people see Joe rogan Is is
28:20
Speaker 1: very successful or you know, different folks, and they feel like, well,
28:23
Speaker 1: I got to be like that person and like or
28:27
Speaker 1: you said the comedian there, So they're they're not living
28:29
Speaker 1: the authentic self.
28:30
Speaker 2: So number one, they're struggling. Number living authentically.
28:32
Speaker 1: Number two, if you're not living authentically, how are you
28:34
Speaker 1: going to make a message that would be authentic to
28:37
Speaker 1: the person you're trying to reach?
28:38
Speaker 2: Right right, right?
28:41
Speaker 3: Well, clearly, I mean the the beauty of if you
28:45
Speaker 3: were to look at So if you're listening to this podcast,
28:48
Speaker 3: I'm guaranteeing it's not the only podcast you listen to.
28:51
Speaker 3: So I'm going to consider why you listen to those
28:53
Speaker 3: other podcasts. And I'm willing to bet that the experience
28:56
Speaker 3: that you have when you listen to a show that
28:57
Speaker 3: you really don't really like is that you have what
29:00
Speaker 3: is deemed a one sided best friendship. You're listening to
29:05
Speaker 3: somebody that seems like he's your boy, he's your friend,
29:08
Speaker 3: or a woman that seems like you're close. They are
29:12
Speaker 3: open and authentic with you. They say the things that
29:15
Speaker 3: you find to be entertaining that they speak to you.
29:18
Speaker 3: You really like this person, their sensibilities, their sense of humor,
29:22
Speaker 3: the way they present things like you're connected. Okay, So
29:25
Speaker 3: what does that tell us?
29:26
Speaker 2: Then?
29:27
Speaker 3: That tells us that not only do you have to
29:30
Speaker 3: understand the specifics of who you're speaking to and the
29:33
Speaker 3: pain points and the problems you solve for that person,
29:37
Speaker 3: you also have a responsibility to develop yourself as somebody
29:42
Speaker 3: who they would want to listen to. Unfortunately, most people
29:46
Speaker 3: get this wrong too. They come to a podcast, they
29:50
Speaker 3: have a little bit of insecurity about, yeah, I don't know,
29:52
Speaker 3: like the sound of my voice, I'm not sure how
29:54
Speaker 3: to do this, and a lot of times they just
29:56
Speaker 3: kind of plow through that and they start, you know,
29:58
Speaker 3: as Seth Godin says, they ship it, they put it
30:00
Speaker 3: out there or whatever, and you know, I encourage action taking.
30:05
Speaker 3: That's a good thing. At the same time, though they're
30:09
Speaker 3: overlooking a key part of that. Then that a successful
30:12
Speaker 3: show is because of the host. It's called the Joe
30:17
Speaker 3: Rogan experience for a reason. Even though he has some
30:21
Speaker 3: of the most world renowned entertaining guests that you tune
30:24
Speaker 3: in for, Joe's the draw. He's the reason why. So individually,
30:30
Speaker 3: it's your responsibility as a host. Period is somebody either
30:34
Speaker 3: with a podcast, even if you're the founder of a company,
30:36
Speaker 3: it doesn't matter. Even though we're specifically talking about podcasting.
30:42
Speaker 3: You've got to take upon yourself the duty to be
30:45
Speaker 3: as good of communicator as possible. You have to understand
30:48
Speaker 3: how to tell compelling stories. You have to be able
30:50
Speaker 3: to handle objection and confrontation in a way that's successful
30:54
Speaker 3: and that resolves itself. You got to know how to
30:57
Speaker 3: make people laugh. You got to know how to make
30:58
Speaker 3: people cry. There's all these skills that as a host,
31:02
Speaker 3: they're on you to develop. And so when you do that,
31:05
Speaker 3: when you take it upon yourself to become the best
31:07
Speaker 3: you behind the microphone and camera as possible, and you're
31:11
Speaker 3: speaking in a way to which whom you talk to,
31:14
Speaker 3: you know it's hitting the mark because of the feedback
31:17
Speaker 3: and the deliberate nature of your research to make sure
31:19
Speaker 3: you're speaking to them. That's a winning combination. That's when
31:23
Speaker 3: you have a really dynamic show, and it's I want
31:28
Speaker 3: to make sure that that's not understated. Your show's success
31:33
Speaker 3: isn't well. All of these factors play into the show's success,
31:38
Speaker 3: Like you got to make sure you release on time.
31:40
Speaker 3: You got to make sure you've got great marketing, You've
31:41
Speaker 3: got to make sure your messaging is on point. You've
31:43
Speaker 3: got all those things we've already discussed. But even if
31:47
Speaker 3: all those things are on point, and you stink as
31:49
Speaker 3: a host, you're boring and nobody wants to listen to you,
31:53
Speaker 3: and you're not engaging and you do like, there's your
31:57
Speaker 3: show fails. So that means the most important thing is
32:00
Speaker 3: to make sure that you are dynamic, and that's something
32:04
Speaker 3: that you can learn. I want to call you out
32:06
Speaker 3: for a second, Dave, Like when we first started working together,
32:11
Speaker 3: you were not even remotely as close to as proficient
32:14
Speaker 3: and entertaining and engaging behind the camera as you are now.
32:17
Speaker 3: You were very timid. There was a lot of ums
32:20
Speaker 3: and ahs, you had filler words. You would try to
32:24
Speaker 3: fill in words instead of letting there be silence. And
32:29
Speaker 3: it was hard to kind of follow where you're going
32:31
Speaker 3: sometime because you were like I could hear the processes
32:33
Speaker 3: in your head coming out of your mouths. And that's gone. Like,
32:37
Speaker 3: you're very, very easy to listen to now, you got
32:40
Speaker 3: your skill sets are growing every episode. You're getting better
32:42
Speaker 3: and better at this, and that's where I feel confident that, like,
32:45
Speaker 3: your shows are going to continue to succeed and to
32:47
Speaker 3: get better and better because you are continuing to grow
32:49
Speaker 3: and get better and better. Never overlooked at if you're
32:52
Speaker 3: listening to this, like it's on you, dude, the amount
32:55
Speaker 3: of great marketing and a great logo and show name
32:57
Speaker 3: and all that matters if you stink.
33:00
Speaker 1: Yeah, well number one, thank you Bryce. I to really
33:05
Speaker 1: appreciate that. And it is true doing this commitment to
33:10
Speaker 1: recording an episode every week, and now that I've been
33:13
Speaker 1: doing the Business round Table podcast too, we've got a
33:15
Speaker 1: goalue two a week. So I couldn't ever imagine that
33:19
Speaker 1: when I it's not even been a year I think since.
33:21
Speaker 2: We started working.
33:21
Speaker 1: It was like we were talking last year and I
33:23
Speaker 1: think August when finally started to actually put these podcasts together.
33:26
Speaker 1: So you know, I think it leads into a follow
33:31
Speaker 1: up a question or comment here from you too, is
33:34
Speaker 1: this like you know, creating and sustaining your messaging, you know,
33:40
Speaker 1: so that it's not you know, you you lose, you
33:42
Speaker 1: burn out again. What was helpful for me and this
33:46
Speaker 1: price is that I was thinking about who I want
33:48
Speaker 1: to talk to and then applying real life events experiences.
33:53
Speaker 1: And then you know, one of the things you helped
33:57
Speaker 1: me also to is to kind of you know, put
33:59
Speaker 1: us a series of episodes or topics together, and we
34:02
Speaker 1: went through that and it's like, okay, well again matching
34:05
Speaker 1: up the avatar, our deal client with these different issues
34:08
Speaker 1: that they're facing, and what could the themes be and
34:10
Speaker 1: then what I found is, I you know, I can
34:13
Speaker 1: go back I reference those and so could you talk
34:16
Speaker 1: a little bit about, you know, sustaining your message. I mean,
34:19
Speaker 1: so some people can get burned out. They're like, oh,
34:21
Speaker 1: I'm so tired, I don't want to do this same message.
34:23
Speaker 1: But when you're passionate about this and serving, it's not
34:25
Speaker 1: it's not a at least for me, it's not a burden.
34:27
Speaker 1: It's like, I have no problem sharing that or a
34:30
Speaker 1: variation of the story. Sometimes I'll go back to something
34:33
Speaker 1: that I've done in the previous episode, but I've got
34:34
Speaker 1: a new take or not, you know, and so I
34:36
Speaker 1: love that, and so I don't get tired of that.
34:38
Speaker 1: But I think some people, if they're forcing it or
34:40
Speaker 1: like I know some want to talk about this again
34:42
Speaker 1: or or this vision. Can you talk about how to
34:44
Speaker 1: create this and sustain and sustain that message?
34:48
Speaker 3: Sure? Well, first of all, appreciate you bringing this up,
34:52
Speaker 3: because this is a major pain point did podcasters have
34:55
Speaker 3: where they start to feel burnout when they I just
34:57
Speaker 3: said the same thing over and over again. I keep
34:59
Speaker 3: talking about stuff. So for their board of what they're doing,
35:04
Speaker 3: and I'll share this Basically, there's no new ideas. There's
35:07
Speaker 3: no new ideas. You go to the self development world
35:10
Speaker 3: and pick up a book, I guarantee that book is
35:13
Speaker 3: just a version of a different book. There's no new ones.
35:15
Speaker 3: I mean, go pick up a law of attraction book
35:17
Speaker 3: and then go pick up another law of attraction book
35:19
Speaker 3: and compare them. They're just the same ideas. They're just
35:21
Speaker 3: written different, which means there's no new ideas. But there
35:23
Speaker 3: are different perspectives and so whatever it is that you're
35:27
Speaker 3: talking about, Like, for example, there's business success principles. They're
35:30
Speaker 3: not new, they're exactly the same. You want to run
35:33
Speaker 3: and grow and scale a successfully profitable business that does
35:37
Speaker 3: good in the world. The map is already out there,
35:41
Speaker 3: and the roadmap, the specific exits and all the things
35:44
Speaker 3: to get to the destination is already there too. There's
35:47
Speaker 3: a millions of books that are already out there, but
35:50
Speaker 3: your take on it isn't out there yet. And even
35:53
Speaker 3: if it is, and this is where it gets a
35:55
Speaker 3: little exception, e your take on your take isn't out there.
36:02
Speaker 3: So when you look at a show like Intelligent Human
36:04
Speaker 3: Leadership and the organizational tools that you provide there there
36:08
Speaker 3: is so many different subjects to which you could just
36:12
Speaker 3: take a different angle from and talk about the same
36:15
Speaker 3: thing over and over and over again from different angles,
36:19
Speaker 3: bringing in different stories, having new and updated experiences based
36:23
Speaker 3: on the application of this with clients the whole deal.
36:27
Speaker 3: And what that should do is it should alleviate any
36:30
Speaker 3: sort of worry that you're trying to say that the
36:32
Speaker 3: same thing's over it and over again, because, unfortunately, especially
36:36
Speaker 3: when it comes to a consulting or coaching or motivational
36:39
Speaker 3: based podcast, no way around it, you're going to say
36:43
Speaker 3: a lot of the same things, but you're going to
36:46
Speaker 3: do it with fresh takes and different perspectives. And so
36:49
Speaker 3: anytime you find yourself worried about that, I just encourage
36:53
Speaker 3: you to not be worried about that, because the way
36:56
Speaker 3: the human mind works. This is something else that podcasters
37:00
Speaker 3: we get legal egotistical about. We think because we did
37:04
Speaker 3: one episode about one subject, and it's out there in
37:08
Speaker 3: the ethos that every person that listened to that fully
37:12
Speaker 3: comprehended at the highest level, every bullet point associated with
37:16
Speaker 3: that take, and that if we were to even remotely
37:19
Speaker 3: bring it up again, they'd sit there and yawn. It
37:22
Speaker 3: takes the human mind so much repetition to actually make
37:27
Speaker 3: things stick. So you may have already done that subject,
37:32
Speaker 3: and you may have even already done the subject in
37:34
Speaker 3: the same perspective. But if you show up with a
37:37
Speaker 3: different energy, with a different story, with a different way
37:44
Speaker 3: of pulling and pushing against the points of what you're sharing,
37:48
Speaker 3: it's a totally different message. And so anytime I hear
37:51
Speaker 3: clients or potential clients worried about being repetitions, I go, good,
37:58
Speaker 3: people will actually learn something. If you repeat the success
38:02
Speaker 3: based principle over and over again from many different angles,
38:06
Speaker 3: they might get it, because if not, they're gonna listen
38:09
Speaker 3: to it and they're gonna be like, ah, that's great,
38:10
Speaker 3: and go about doing their life the same way they
38:12
Speaker 3: did without applying anything. So we get to get over
38:16
Speaker 3: ourselves and thinking that just because we put something out
38:18
Speaker 3: there that everybody knows about it already, I mean even
38:22
Speaker 3: from a social media stamp. When I had this experience,
38:24
Speaker 3: not too long, but there was a time like right now,
38:26
Speaker 3: I'm located in scott Stale, Arizona, and I recently moved
38:30
Speaker 3: here about it was last November, so it's been about
38:32
Speaker 3: eight months. And when I was in my location before
38:36
Speaker 3: I was in Salt Lake City, and I had a
38:37
Speaker 3: full time videographer that was on my staff for me,
38:41
Speaker 3: for my podcasts, for my content, my reels, like everything,
38:46
Speaker 3: and I literally have a library of I would be
38:51
Speaker 3: surprised if it's under a thousand different videos that I've
38:54
Speaker 3: done over the years. Recently, what I've been doing instead
38:58
Speaker 3: of actually like higher somebody new, I've been going back
39:02
Speaker 3: through my own library finding these clips and I just
39:07
Speaker 3: edit them differently, put things in a different order. They've
39:10
Speaker 3: already been released, but now, because of what that is,
39:13
Speaker 3: they're received differently, they hit different in the algorithm of Instagram,
39:17
Speaker 3: They're totally different when they're exactly the same. So my
39:22
Speaker 3: answer to that is that please do your best to
39:27
Speaker 3: avoid being tempted in thinking that you've already talked about
39:31
Speaker 3: this whatever this is, because there's a new angle and
39:35
Speaker 3: there's a new thing, and if everybody already had that
39:38
Speaker 3: thing figured out, they would have that thing figured out,
39:40
Speaker 3: you know what I mean. Yeah, it's okay to talk
39:44
Speaker 3: about the same stuff. Do it in the way that
39:46
Speaker 3: lights you up. You go back and rebiss. I've told
39:50
Speaker 3: this before to to clients a ton, and I'll tell
39:52
Speaker 3: this to you did because you have enough episodes. If
39:54
Speaker 3: you find yourself where you're feeling that, like I don't
39:55
Speaker 3: know what to talk about, go just revisit an old episode,
39:58
Speaker 3: see what the subject matter that episode was. You'll listen
40:01
Speaker 3: to it for five minutes like, oh, you know what
40:02
Speaker 3: I could say is this? And then being all of
40:04
Speaker 3: a sudden, the creatives used to start flowing and you
40:06
Speaker 3: have a whole new a whole new subject matter that's
40:10
Speaker 3: baced off of a different perspective, while truth principle's the same.
40:14
Speaker 2: Yeah, I love that, Bryce.
40:16
Speaker 1: And you know, podcasting is the audio you know you
40:20
Speaker 1: were talking about.
40:21
Speaker 2: Video, written, writing it down.
40:23
Speaker 1: There's all these different ways we can get You could
40:25
Speaker 1: put it in a picture, right, And so I like
40:29
Speaker 1: the idea of being creative with that because you're right,
40:33
Speaker 1: we kind of get me. Or you know, if you're
40:35
Speaker 1: you're you're sharing this information, you're gonna get sick of
40:37
Speaker 1: it before anybody else will, if you will. And I
40:40
Speaker 1: don't know I heard this one time, but you know,
40:43
Speaker 1: I've been married. I'm coming up on nineteen years this month,
40:47
Speaker 1: and it's funny. You know, I don't tell my wife
40:49
Speaker 1: I love her once and then I'm done. Right, It's
40:51
Speaker 1: like every day I tell her I love her. She's
40:54
Speaker 1: heard it before, right, I write her a little note,
40:58
Speaker 1: send her a little voice message, you know, buy or
41:01
Speaker 1: some flowers. Yeah, all different ways of showing love and appreciation.
41:05
Speaker 1: And so I think that's so important, Rice, is to
41:08
Speaker 1: be creative in that regard and again meeting people where
41:15
Speaker 1: they're at. And this is I think the challenge, and
41:18
Speaker 1: in a bad way, but you know challenge. And you've
41:20
Speaker 1: talked about this in your podcast too, like with Instagram
41:22
Speaker 1: and reaching people and your TikTok too, of like how do.
41:26
Speaker 2: I reach them?
41:27
Speaker 1: And and and so it's it's it's creating that message
41:31
Speaker 1: and and finding out what that is. And I've really
41:34
Speaker 1: got some great feedback to and I would say to
41:36
Speaker 1: your point, Rice, you know, the feedback I've gotten in
41:38
Speaker 1: front of the folks listening to my episodes is particularly
41:40
Speaker 1: intelligent human leadership. One is we want to hear more,
41:43
Speaker 1: like you said, personal stories, you know, share us the
41:45
Speaker 1: latest and the greatest of how this is, how you're
41:47
Speaker 1: living this, how you're applying this in your life. That
41:51
Speaker 1: becomes more real for folks. And I feel like people
41:54
Speaker 1: want to want they're interested in that, they want to
41:57
Speaker 1: hear more about that.
42:01
Speaker 3: So, I mean, that's the whole that's the whole point, right.
42:07
Speaker 3: It is like we we as human beings, we want
42:11
Speaker 3: to feel seen, we want to feel heard, and we
42:16
Speaker 3: want to feel like we matter. If I'm listening to
42:19
Speaker 3: somebody that really seems to understand where I'm at and
42:23
Speaker 3: that is speaking in a way that makes me know
42:27
Speaker 3: they get the problems I'm dealing with while seeing an
42:31
Speaker 3: example of them, of somebody that doesn't experience those problems anymore,
42:36
Speaker 3: it's really inspiring and it's something that can make it
42:38
Speaker 3: where I would be willing to take action in their
42:40
Speaker 3: direction because I feel seen heard in that I'm am
42:44
Speaker 3: and I go to go back. That's a part of
42:46
Speaker 3: creating that one sided best friendship is where you're speaking
42:52
Speaker 3: to them, you care about them, you love their experience,
42:56
Speaker 3: and you want better for them, and you're willing to
42:58
Speaker 3: help them. And when you do it, I mean, that's
43:02
Speaker 3: the whole point of this is to be valuable and
43:04
Speaker 3: to give people something to help them shift, and then
43:06
Speaker 3: they tell their friends and it becomes the thing that
43:09
Speaker 3: goes viral. In a viral is a phrase doesn't have
43:13
Speaker 3: a specific metric, It just means it starts getting attention, right,
43:17
Speaker 3: And that's what we all want, as we want people
43:20
Speaker 3: to receive our message so that they can have the
43:22
Speaker 3: impact that we're hoping to help them with in their lives,
43:26
Speaker 3: even if we're not the one to do it, even
43:27
Speaker 3: if we're just the person that was the lighthouse on
43:30
Speaker 3: the shore, if you will, that was shining into the harbor,
43:33
Speaker 3: and we gave them some sort of insight on how
43:35
Speaker 3: to get to the shore. That still works. But when
43:38
Speaker 3: you attach it to a business, there's ways to make
43:41
Speaker 3: it where you can have all sorts of opportunities to
43:43
Speaker 3: further help these individuals after the fact. And it's so great.
43:46
Speaker 3: I love that podcasting is as impactful as it is.
43:50
Speaker 3: And I'm really thankful that I've kind of stumbled into this.
43:54
Speaker 3: I didn't you'd ask me ten years ago, like if
43:56
Speaker 3: I was gonna be doing this, But no way, man,
43:57
Speaker 3: I don't see what this is happening. But it fills
43:59
Speaker 3: my cup and really cool way, like helping individuals not
44:02
Speaker 3: only overcome issues with their confidence, but to gain new
44:06
Speaker 3: skill sets in speaking and storytelling and to create the
44:09
Speaker 3: machine that can help really make their business amazing, Like
44:13
Speaker 3: it's something that just I can't get a kick out
44:14
Speaker 3: of it. I can't get enough of it.
44:16
Speaker 1: Yeah, I would, I mean, and I would love your
44:19
Speaker 1: feedback on this too.
44:19
Speaker 2: Bryce. As you know, we're getting close to the end
44:22
Speaker 2: of the episode.
44:22
Speaker 1: But you know what is helpful for me, like you
44:24
Speaker 1: said in communicating that message, is I think when we
44:28
Speaker 1: were talking about what was the frequency of the podcast release,
44:31
Speaker 1: and I really liked the weekly format.
44:35
Speaker 2: That's helpful for me because it puts.
44:37
Speaker 1: Me in a regular rhythm or each week, I'm going
44:40
Speaker 1: through this and I'm practicing what we've talked about, looking
44:43
Speaker 1: at the problems, the challenges they're facing, and so it's
44:45
Speaker 1: given me greater confidence when I have to do other
44:48
Speaker 1: types of media. I did some other videos last week
44:52
Speaker 1: I was recording and not for the podcast. It was
44:54
Speaker 1: just for the videos. So I'm gonna do some websites stuff,
44:57
Speaker 1: and so it helped me just be clear and just
45:00
Speaker 1: getting those reps in. So, what would you say to
45:03
Speaker 1: somebody that's okay looking wan they want to be more
45:06
Speaker 1: intentional with their messaging and and just getting them started,
45:09
Speaker 1: whether they're doing podcasting or writing some content or you know,
45:13
Speaker 1: whatever the case might be, what would be the you know,
45:16
Speaker 1: their advice to them just you know, get going and
45:18
Speaker 1: to build that momentum if you're will.
45:22
Speaker 3: So I'll give this in twofold. So from the perspective
45:26
Speaker 3: of you as the individual doing it, and then from
45:28
Speaker 3: the perspective of who you want to have received. So
45:33
Speaker 3: when it comes to creating content, I want to consider
45:35
Speaker 3: why you're doing it and be honest with yourself, Like
45:39
Speaker 3: if you're doing it just to go viral or to
45:40
Speaker 3: get a bunch of like's retention, Like energetically we feel
45:43
Speaker 3: it and that's why it doesn't go that And sometimes
45:47
Speaker 3: you know, the social media gods, they have a different
45:50
Speaker 3: sort of intent and they make silly stuff go viral
45:53
Speaker 3: that I would have never thought went viral. But my
45:56
Speaker 3: whole point is that consider why you're doing it. Consider
45:59
Speaker 3: what you're trying to accomplish with presenting this idea or
46:02
Speaker 3: this story or this anecdote to your people, and if
46:07
Speaker 3: that's congruent, if it's something that feels good and it
46:10
Speaker 3: makes the mark, then I want you to consider how
46:13
Speaker 3: you best as the creator of that can show up
46:18
Speaker 3: to do that demand of yourself excellence, not perfection excellence,
46:25
Speaker 3: just be as good as you can be, be as
46:28
Speaker 3: great as you can be. Don't willing nilly, even if
46:31
Speaker 3: it's just something that's just you know, some sort of
46:33
Speaker 3: organic piece of whatever content that you just filmed with
46:36
Speaker 3: your phone there and there's no editing and you don't
46:38
Speaker 3: need any of the other stuff. Just be excellent though,
46:41
Speaker 3: like speak your truth, be authentic, allow your energy of
46:45
Speaker 3: support and love to come through. Be okay with it
46:49
Speaker 3: not being perfect, but seek for excellence, and also be
46:55
Speaker 3: okay with throwing it away. There's a lot of influencers
47:00
Speaker 3: that would disagree with me on that. I think you
47:04
Speaker 3: just got to put it all out there, and I
47:06
Speaker 3: agree to a point that you know you don't need
47:09
Speaker 3: to be perfect, but just seek for excellence. But sometimes
47:12
Speaker 3: you'll know if it's the wrong message and just pull
47:14
Speaker 3: it down and be okay with that, but not at
47:17
Speaker 3: the point of using it to justifire and insecurities. Looking
47:21
Speaker 3: at it from a point of this is the wrong message,
47:24
Speaker 3: not that you said the wrong thing, but this isn't
47:26
Speaker 3: the right message, if that makes sense, So that would
47:29
Speaker 3: be what I would suggest. Just take it serious. And
47:32
Speaker 3: you know, one of the really good ways to prepare
47:35
Speaker 3: yourself for the idea of a podcast is to use
47:40
Speaker 3: social media. For example, you can use Instagram with creating
47:42
Speaker 3: stories and creating reels and filming yourself and as a
47:47
Speaker 3: warm up to kind of get used to this idea,
47:49
Speaker 3: my message, that's this thing that I feel and it's
47:51
Speaker 3: coming out of me. I'm on the hook now, like
47:54
Speaker 3: it's out there. Ye am, I okay with that? Like
47:57
Speaker 3: using that because it's going to expose a lot of you.
48:00
Speaker 3: You're insecurity in a lot of the places you need
48:01
Speaker 3: work and then that's when you give a guy like
48:04
Speaker 3: me a call.
48:05
Speaker 1: And absolutely this has been great, Bryce. I I definitely
48:11
Speaker 1: would love to have you back on because I think
48:13
Speaker 1: there's so much more. We just scratched the surface here.
48:15
Speaker 1: But you know, as as we're talking to business owners
48:18
Speaker 1: or leaders about communicating to you, to their ideal client
48:21
Speaker 1: how to and even into their team, you know how
48:24
Speaker 1: to how to message this and and like you said,
48:27
Speaker 1: to be truly authentic and just strive for excellence and
48:32
Speaker 1: and and I've appreciated this. You know, it was a
48:36
Speaker 1: big investment coming and working with you, But it really
48:38
Speaker 1: was an investment in myself as I looked at this,
48:40
Speaker 1: in the commitment of leading excellence in others, be I
48:43
Speaker 1: wouldn't I would want them to do the same thing
48:45
Speaker 1: with me and my company as well as that they
48:48
Speaker 1: would invest in themselves. And so I just want to
48:50
Speaker 1: say thank you for coming on here and encouraging those
48:54
Speaker 1: and that are listening here, and and again just final
48:58
Speaker 1: thoughts and and and and where where can folks find
49:02
Speaker 1: you and Bryce as we're wrapping up here and make
49:05
Speaker 1: sure that they can connect with you well.
49:08
Speaker 3: First of all, thank you for that just platitude. That
49:10
Speaker 3: was very very nice of you. And I also want
49:13
Speaker 3: to thank you for connecting the dots between you invested
49:17
Speaker 3: in yourself when you hired me and energetically. I'm willing
49:22
Speaker 3: to bet that that has come back to you and
49:23
Speaker 3: people being willing to invest in you because of the
49:27
Speaker 3: congruency of that energy. You're not trying to go super
49:30
Speaker 3: cheap and do it yourself while then expecting the people
49:33
Speaker 3: that you know want to hire you to not have
49:36
Speaker 3: that attitude. There's a very real direct line, like how
49:39
Speaker 3: we show up for ourselves is how our clients show
49:42
Speaker 3: up for us. It's a very that's a whole different
49:44
Speaker 3: episode we could talk about right there. Absolutely, so thank
49:47
Speaker 3: you for that. First, thank you for showing up in
49:48
Speaker 3: congruence with your energy. And I know that it's producing
49:51
Speaker 3: the results that over time are going to be undeniable
49:54
Speaker 3: in the success of what you're doing with intelligence leadership.
49:58
Speaker 3: As far as where people can find me, what I
49:59
Speaker 3: would to do, like the easiest thing if you want
50:01
Speaker 3: to directly interact with me my Instagram. There's two handles.
50:06
Speaker 3: I'll give you my personal one which is at Bryce
50:08
Speaker 3: Prescott just my name, and then there's at Media Automated,
50:11
Speaker 3: which is my company Instagram. We're pretty responsible on that
50:15
Speaker 3: just to be fully transparent because of my comedy stuff.
50:17
Speaker 3: Like my personal one is where to go if you
50:19
Speaker 3: want to get directly to me, and I post all
50:21
Speaker 3: sorts of stuff on that. I'm pretty entertaining. I'm telling jokes,
50:24
Speaker 3: I'm doing I'm doing media content, I'm doing all I mean.
50:27
Speaker 3: It's a real demonstration of it. You'll see if you
50:29
Speaker 3: like me or not, because I don't really hold back
50:31
Speaker 3: there on what I show. I would also recommend you
50:34
Speaker 3: just check out my website. Go to Media Automated dot com.
50:38
Speaker 3: It tells the story of our company. It's even got
50:40
Speaker 3: a calendar feature there where if you wanted to have
50:42
Speaker 3: a consult or to see if there's a fit for us,
50:44
Speaker 3: to work together. You can get on my calendar there.
50:46
Speaker 3: I'm very open and transparent about how to get it
50:49
Speaker 3: with me, so either Instagram or my website directly would
50:51
Speaker 3: be the way to do it.
50:52
Speaker 1: Yeah, well, I really again, Bryce, thank you so much
50:55
Speaker 1: for sharing this. You know, the whole point of this podcast,
50:58
Speaker 1: as we've been talking about, who do we serving? Is
51:00
Speaker 1: you the business owner? Is you the leader that you
51:03
Speaker 1: know you need to get people? You know, leaders have
51:06
Speaker 1: followers and people that trust and believe in them and
51:09
Speaker 1: know that they're looking after their best interests. They're serving
51:11
Speaker 1: from that place, and so we want to help you
51:14
Speaker 1: be that best leader in your company, whether you own,
51:19
Speaker 1: you're an owner or an individual, it's all about helping
51:22
Speaker 1: and serving others. So Bryce, you've definitely done that for
51:24
Speaker 1: me and I appreciate you coming onto the podcast, and
51:26
Speaker 1: I'd love to have you back and maybe we'll have
51:28
Speaker 1: a bigger round table another time, but I just want
51:30
Speaker 1: to have you on today and I really appreciated the time.
51:33
Speaker 2: So thank you so much.
51:34
Speaker 3: Bryce, glad to be here. Brother, Thank you so much,
51:37
Speaker 3: you bet.
51:37
Speaker 2: Gooke care, Thanks everybody for listening. Until next time.
51:41
Speaker 3: Bye,