When to Keep, Cut, and Consolidate Your Content  | Ep. #774

Marketing School - Digital Marketing and Online Marketing Tips · Sep 13, 2018 · 10m

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content

[00:54] You may find that some of your content is outdated.

[01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.

[02:15] Search engines want to eliminate redundancy.

[02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.

[03:05] People who…