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Gen Z's Vision - Britain's High Streets Become Social Tech Hubs | Fast Five Shorts · Omni Talk Retail

• 0:00
  New
• 0:00
  research
• 0:01
  suggests
• 0:01
  that
• 0:02
  Gen
• 0:02
  Z
• 0:02
  will
• 0:03
  redefine
• 0:03
  Britain's
• 0:04
  high
• 0:04
  streets
• 0:04
  into
• 0:05
  social
• 0:05
  tech
• 0:05
  driven
• 0:06
  hubs
• 0:06
  by
• 0:06
  2050,
• 0:07
  according
• 0:08
  to
• 0:08
  the
• 0:08
  Retail
• 0:09
  Gazette
• 0:09
  and
• 0:09
  to
• 0:10
  New
• 0:10
  Retail
• 0:11
  2050
• 0:11
  research
• 0:12
  from
• 0:12
  American
• 0:12
  Express
• 0:13
  conducted
• 0:13
  in
• 0:13
  partnership
• 0:14
  with
• 0:14
  Futures
• 0:15
  consultancy
• 0:16
  Trajectory.
• 0:17
  Success
• 0:17
  on
• 0:18
  the
• 0:18
  high
• 0:18
  street
• 0:18
  will
• 0:18
  depend
• 0:19
  not
• 0:19
  just
• 0:19
  on
• 0:19
  what
• 0:20
  businesses
• 0:20
  sell,
• 0:21
  but
• 0:21
  on
• 0:21
  quote,
• 0:22
  how
• 0:22
  they
• 0:22
  make
• 0:23
  consumers
• 0:23
  feel.
• 0:24
  Blending
• 0:24
  technology
• 0:25
  experience
• 0:25
  and
• 0:26
  community
• 0:26
  into
• 0:27
  every
• 0:27
  visit.
• 0:27
  End
• 0:28
  quote.
• 0:28
  For
• 0:28
  Gen
• 0:28
  Z,
• 0:29
  the
• 0:29
  high
• 0:29
  street
• 0:29
  visit
• 0:30
  is
• 0:30
  about
• 0:30
  far
• 0:30
  more
• 0:30
  than
• 0:31
  shopping,
• 0:31
  says
• 0:32
  study.
• 0:32
  Two
• 0:32
  thirds
• 0:33
  or
• 0:33
  65%
• 0:34
  say
• 0:34
  each
• 0:34
  trip
• 0:35
  should
• 0:35
  deliver
• 0:35
  something
• 0:35
  they
• 0:36
  can't
• 0:36
  get
• 0:36
  online,
• 0:37
  while
• 0:37
  nearly
• 0:37
  4
• 0:38
  and
• 0:38
  5,
• 0:39
  79%
• 0:40
  want
• 0:40
  future
• 0:40
  retail
• 0:41
  destinations
• 0:41
  to
• 0:42
  blend
• 0:42
  shopping
• 0:42
  with
• 0:42
  dining,
• 0:43
  drinking
• 0:43
  and
• 0:44
  leisure.
• 0:44
  Three
• 0:45
  quarters
• 0:45
  or
• 0:46
  76%
• 0:46
  of
• 0:46
  Gen
• 0:47
  Z
• 0:47
  believe
• 0:47
  retailers
• 0:48
  should
• 0:48
  use
• 0:48
  AI
• 0:48
  to
• 0:49
  create
• 0:49
  more
• 0:49
  immersive
• 0:50
  in
• 0:50
  store
• 0:50
  experiences,
• 0:51
  while
• 0:52
  60%
• 0:52
  say
• 0:53
  they
• 0:53
  would
• 0:53
  be
• 0:54
  more
• 0:54
  likely
• 0:54
  to
• 0:54
  visit
• 0:55
  shops
• 0:55
  offering
• 0:55
  digital
• 0:56
  trons
• 0:56
  or
• 0:56
  AI
• 0:57
  generated
• 0:57
  stuff.
• 0:58
  Styling
• 0:58
  advice.
• 0:59
  Lisa,
• 1:00
  you
• 1:00
  were
• 1:00
  just
• 1:00
  in
• 1:01
  London
• 1:02
  so
• 1:02
  we're
• 1:02
  gonna
• 1:02
  go
• 1:02
  to
• 1:02
  you
• 1:03
  on
• 1:03
  this
• 1:03
  one.
• 1:03
  Are
• 1:03
  you
• 1:03
  buying
• 1:04
  or
• 1:04
  selling?
• 1:04
  The
• 1:05
  evolution
• 1:05
  of
• 1:05
  Britain's
• 1:06
  high
• 1:06
  streets
• 1:06
  into
• 1:06
  social
• 1:07
  tech
• 1:07
  driven
• 1:08
  hubs
• 1:08
  by
• 1:08
  2050.
• 1:09
  I
• 1:10
  have
• 1:10
  to
• 1:10
  say
• 1:11
  when
• 1:11
  I
• 1:11
  first
• 1:12
  read
• 1:12
  the
• 1:13
  headline,
• 1:14
  my
• 1:14
  first
• 1:14
  immediate
• 1:15
  reaction
• 1:15
  was
• 1:16
  no
• 1:16
  way.
• 1:17
  Like,
• 1:17
  that
• 1:17
  was
• 1:17
  my
• 1:17
  immediate,
• 1:18
  like
• 1:18
  quick
• 1:18
  reaction.
• 1:19
  And
• 1:20
  then
• 1:20
  as
• 1:20
  I
• 1:20
  thought
• 1:21
  about
• 1:21
  it
• 1:21
  and
• 1:21
  I
• 1:21
  stepped
• 1:22
  back,
• 1:22
  I
• 1:22
  was
• 1:22
  just
• 1:23
  in
• 1:23
  London,
• 1:23
  I,
• 1:23
  I
• 1:24
  moved
• 1:24
  my
• 1:24
  dog,
• 1:25
  my
• 1:25
  youngest
• 1:25
  daughter
• 1:25
  over
• 1:26
  there
• 1:26
  to
• 1:26
  do
• 1:27
  a
• 1:27
  master's
• 1:27
  program
• 1:28
  for
• 1:28
  a
• 1:28
  year.
• 1:30
  I
• 1:30
  thought
• 1:30
  New
• 1:30
  York
• 1:30
  was
• 1:31
  the
• 1:31
  city
• 1:31
  that
• 1:31
  didn't
• 1:31
  sleep.
• 1:32
  But
• 1:32
  London,
• 1:33
  I
• 1:33
  don't
• 1:33
  know,
• 1:33
  it
• 1:34
  may
• 1:34
  have
• 1:34
  something
• 1:34
  on
• 1:35
  New
• 1:35
  York.
• 1:35
  It
• 1:35
  sits
• 1:36
  pretty
• 1:36
  heavy
• 1:37
  traffic
• 1:37
  over
• 1:38
  there
• 1:39
  and
• 1:39
  crazy
• 1:40
  at
• 1:41
  all
• 1:41
  times.
• 1:42
  But
• 1:42
  as
• 1:42
  I
• 1:42
  stepped
• 1:43
  back
• 1:43
  and
• 1:43
  thought
• 1:43
  about
• 1:43
  it
• 1:44
  and
• 1:44
  really
• 1:45
  loved
• 1:45
  all
• 1:45
  the
• 1:45
  statistics
• 1:46
  in
• 1:46
  the
• 1:46
  article
• 1:47
  because
• 1:47
  it's
• 1:47
  true,
• 1:48
  I
• 1:48
  do
• 1:49
  think
• 1:49
  the
• 1:49
  Gen
• 1:49
  Z
• 1:50
  is
• 1:50
  demanding
• 1:51
  experiential,
• 1:52
  they're
• 1:53
  demanding
• 1:54
  connection
• 1:55
  points
• 1:55
  where
• 1:55
  they
• 1:56
  want
• 1:56
  to
• 1:56
  meet
• 1:56
  up
• 1:56
  and
• 1:57
  go
• 1:57
  together.
• 1:58
  It's
• 1:59
  kind
• 1:59
  of
• 1:59
  going
• 1:59
  to
• 1:59
  have
• 2:00
  to,
• 2:00
  I
• 2:00
  think
• 2:00
  replace
• 2:01
  what
• 2:01
  the
• 2:01
  mall
• 2:02
  was
• 2:02
  to
• 2:02
  the
• 2:02
  boomers.
• 2:03
  Right.
• 2:03
  If
• 2:04
  you
• 2:04
  think
• 2:04
  about
• 2:04
  it
• 2:05
  now,
• 2:05
  Gen
• 2:06
  Z
• 2:06
  wants
• 2:06
  to
• 2:06
  be
• 2:07
  on
• 2:07
  the
• 2:07
  high
• 2:07
  street.
• 2:08
  They
• 2:08
  want
• 2:08
  to
• 2:08
  be
• 2:08
  social.
• 2:10
  I
• 2:10
  think
• 2:11
  that
• 2:11
  they're
• 2:11
  going
• 2:11
  to
• 2:11
  want
• 2:11
  to
• 2:12
  have,
• 2:12
  they're
• 2:12
  going
• 2:12
  to
• 2:12
  have
• 2:12
  to
• 2:12
  want
• 2:13
  people,
• 2:13
  make
• 2:13
  people
• 2:14
  want
• 2:14
  to
• 2:14
  go
• 2:14
  there
• 2:16
  because
• 2:17
  it
• 2:17
  is
• 2:17
  a
• 2:17
  trip,
• 2:18
  right?
• 2:19
  And
• 2:19
  I
• 2:20
  think
• 2:20
  it
• 2:20
  is
• 2:21
  going
• 2:21
  to
• 2:21
  happen.
• 2:21
  I
• 2:22
  do,
• 2:22
  I
• 2:22
  mean
• 2:22
  and
• 2:23
  as
• 2:23
  I
• 2:23
  stepped
• 2:23
  back
• 2:23
  and
• 2:23
  thought
• 2:24
  about
• 2:24
  it,
• 2:24
  I
• 2:24
  go,
• 2:24
  okay,
• 2:25
  2050,
• 2:25
  that
• 2:25
  is
• 2:26
  a
• 2:26
  while
• 2:26
  from
• 2:26
  now.
• 2:27
  So
• 2:27
  I'm
• 2:27
  pretty
• 2:27
  sure
• 2:27
  they
• 2:28
  can
• 2:28
  figure
• 2:28
  out
• 2:28
  how
• 2:28
  to
• 2:28
  make
• 2:29
  it
• 2:29
  happen.
• 2:30
  But
• 2:30
  I
• 2:30
  think
• 2:30
  they're
• 2:31
  going
• 2:31
  to
• 2:31
  have
• 2:31
  to
• 2:31
  do
• 2:31
  it
• 2:31
  to
• 2:31
  keep
• 2:32
  the
• 2:32
  real
• 2:32
  estate
• 2:33
  prices
• 2:33
  in
• 2:33
  check.
• 2:34
  Yeah,
• 2:35
  well,
• 2:35
  at
• 2:36
  least
• 2:36
  how
• 2:37
  would
• 2:37
  you
• 2:37
  be
• 2:38
  advising
• 2:38
  brands,
• 2:39
  especially
• 2:40
  having
• 2:40
  your
• 2:40
  background
• 2:41
  working
• 2:41
  for
• 2:41
  some
• 2:42
  large,
• 2:42
  large
• 2:43
  brands,
• 2:44
  especially
• 2:44
  in
• 2:44
  the
• 2:44
  fashion
• 2:44
  and
• 2:45
  apparel
• 2:45
  space,
• 2:46
  how
• 2:46
  would
• 2:46
  you
• 2:47
  be
• 2:47
  advising
• 2:47
  them
• 2:47
  to
• 2:47
  start
• 2:48
  thinking
• 2:48
  about
• 2:48
  this?
• 2:48
  Where
• 2:49
  would
• 2:49
  you
• 2:49
  be
• 2:49
  telling
• 2:49
  them
• 2:50
  to
• 2:50
  invest
• 2:50
  as
• 2:50
  they're
• 2:51
  trying
• 2:51
  to,
• 2:51
  like,
• 2:51
  build
• 2:51
  this
• 2:52
  strategy
• 2:52
  for
• 2:52
  2050?
• 2:53
  I
• 2:54
  do
• 2:54
  think
• 2:54
  it
• 2:54
  is
• 2:55
  about
• 2:56
  the
• 2:56
  consumer
• 2:56
  touch
• 2:57
  points.
• 2:57
  I'll
• 2:57
  go
• 2:58
  back
• 2:58
  to
• 2:58
  one
• 2:58
  of
• 2:59
  my
• 2:59
  old
• 2:59
  alma
• 2:59
  maters
• 3:00
  who
• 3:01
  is
• 3:01
  doing
• 3:01
  quite
• 3:02
  well
• 3:02
  today.
• 3:02
  So
• 3:04
  shout
• 3:04
  out
• 3:04
  to
• 3:05
  Levi
• 3:05
  Strauss
• 3:06
  and
• 3:06
  company.
• 3:07
  Levi's
• 3:08
  is
• 3:08
  having
• 3:08
  a
• 3:09
  moment
• 3:09
  and
• 3:09
  it's
• 3:09
  amazing
• 3:10
  to
• 3:10
  see.
• 3:12
  And
• 3:12
  I
• 3:12
  think
• 3:13
  I
• 3:13
  remember
• 3:14
  when
• 3:14
  we
• 3:14
  started
• 3:14
  putting
• 3:15
  tailor
• 3:15
  shops
• 3:17
  on
• 3:18
  Regent
• 3:18
  street
• 3:19
  and
• 3:19
  Oxford
• 3:19
  street
• 3:20
  and
• 3:20
  that
• 3:20
  allowed
• 3:21
  for
• 3:21
  that
• 3:21
  connection,
• 3:22
  that
• 3:22
  gathering
• 3:23
  also
• 3:23
  allowed
• 3:24
  for
• 3:24
  that
• 3:24
  creativity.
• 3:26
  So
• 3:26
  I
• 3:26
  think
• 3:26
  you
• 3:26
  have
• 3:26
  to
• 3:27
  take
• 3:27
  a
• 3:27
  step
• 3:27
  back
• 3:28
  and
• 3:28
  think
• 3:28
  about
• 3:28
  how
• 3:28
  does
• 3:29
  my
• 3:29
  brand
• 3:29
  connect
• 3:30
  with
• 3:30
  consumers?
• 3:32
  And
• 3:33
  then
• 3:33
  what
• 3:33
  experience
• 3:34
  could
• 3:35
  I
• 3:35
  give
• 3:35
  them
• 3:36
  that
• 3:36
  is
• 3:36
  so
• 3:36
  relevant
• 3:37
  to
• 3:37
  my
• 3:38
  brand?
• 3:39
  Sure.
• 3:39
  And
• 3:39
  how
• 3:40
  maybe,
• 3:40
  like,
• 3:40
  what
• 3:41
  are
• 3:41
  you
• 3:41
  driving
• 3:41
  them
• 3:41
  there
• 3:42
  to
• 3:42
  do,
• 3:42
  too?
• 3:42
  Like
• 3:42
  the
• 3:42
  tailoring,
• 3:43
  for
• 3:43
  example.
• 3:44
  Like,
• 3:44
  maybe
• 3:44
  you're
• 3:44
  not
• 3:44
  buying
• 3:45
  something
• 3:45
  that
• 3:46
  time,
• 3:46
  but
• 3:46
  you're
• 3:46
  bringing
• 3:47
  them
• 3:47
  in
• 3:47
  because
• 3:47
  you're
• 3:48
  offering
• 3:48
  a
• 3:48
  special
• 3:49
  kind
• 3:49
  of
• 3:49
  tailoring
• 3:49
  or
• 3:50
  enhancement
• 3:50
  to
• 3:50
  their
• 3:51
  current
• 3:51
  product.
• 3:51
  And
• 3:51
  then
• 3:52
  you're,
• 3:52
  you're
• 3:52
  building
• 3:52
  on
• 3:53
  that
• 3:53
  experience
• 3:53
  while
• 3:53
  they're
• 3:54
  there.
• 3:54
  That
• 3:54
  makes
• 3:54
  sense.
• 3:55
  And
• 3:55
  you're
• 3:56
  building
• 3:56
  on
• 3:56
  kind
• 3:57
  of
• 3:57
  the
• 3:57
  passion
• 3:57
  for
• 3:57
  the
• 3:58
  brand.
• 3:58
  Because
• 3:58
  everybody
• 3:59
  loves
• 3:59
  a
• 4:00
  story
• 4:00
  about
• 4:00
  their
• 4:00
  old
• 4:01
  Levi's
• 4:01
  or
• 4:01
  their
• 4:02
  first
• 4:02
  Levi.
• 4:02
  So
• 4:03
  imagine
• 4:03
  you're
• 4:03
  bringing
• 4:04
  it
• 4:04
  in
• 4:04
  and
• 4:04
  maybe
• 4:04
  blending
• 4:05
  it
• 4:05
  with
• 4:05
  new
• 4:05
  product
• 4:06
  and
• 4:06
  old
• 4:06
  product.
• 4:08
  Yeah.
• 4:08
  You
• 4:08
  know,
• 4:08
  I
• 4:09
  think,
• 4:09
  you
• 4:09
  know,
• 4:09
  another
• 4:10
  way
• 4:10
  we've
• 4:10
  seen
• 4:11
  the
• 4:11
  sports
• 4:11
  brands
• 4:12
  show
• 4:13
  up
• 4:13
  and
• 4:14
  be
• 4:14
  interactive.
• 4:15
  I
• 4:15
  think,
• 4:16
  you
• 4:16
  know,
• 4:16
  the
• 4:16
  big
• 4:17
  guys,
• 4:17
  Nike
• 4:17
  and
• 4:18
  Adidas
• 4:18
  have
• 4:18
  been
• 4:18
  testing
• 4:19
  this
• 4:19
  for
• 4:19
  some
• 4:19
  time.
• 4:20
  I
• 4:20
  don't
• 4:20
  know
• 4:20
  that
• 4:20
  they've
• 4:21
  exactly
• 4:21
  got
• 4:21
  it
• 4:22
  right.
• 4:22
  The
• 4:22
  one
• 4:23
  thing
• 4:23
  I
• 4:23
  will
• 4:23
  say,
• 4:23
  and
• 4:24
  I
• 4:24
  think
• 4:24
  I
• 4:24
  said
• 4:24
  this
• 4:24
  in
• 4:25
  a
• 4:25
  question
• 4:25
  the
• 4:25
  last
• 4:26
  time.
• 4:26
  Yeah.
• 4:26
  They
• 4:26
  got
• 4:27
  to
• 4:27
  make
• 4:27
  sure
• 4:27
  the
• 4:27
  tech
• 4:28
  works.
• 4:28
  They
• 4:28
  got
• 4:28
  to
• 4:29
  make
• 4:29
  sure
• 4:29
  the
• 4:29
  tech
• 4:29
  works,
• 4:30
  right?
• 4:30
  Yes.
• 4:31
  Yeah,
• 4:31
  yes.
• 4:32
  Lots
• 4:32
  of
• 4:32
  digital
• 4:32
  screens,
• 4:33
  right,
• 4:33
  Lisa?
• 4:33
  That's
• 4:34
  what
• 4:34
  they
• 4:34
  do.
• 4:35
  Exactly,
• 4:36
  exactly.
• 4:37
  And
• 4:37
  they
• 4:37
  have
• 4:37
  to
• 4:37
  make
• 4:37
  sure
• 4:37
  it's
• 4:38
  interactive.
• 4:39
  Yes,
• 4:39
  absolutely.
• 4:40
  Chris,
• 4:41
  are
• 4:42
  you
• 4:42
  in
• 4:42
  agreement
• 4:42
  with
• 4:42
  Lisa
• 4:43
  this
• 4:43
  time
• 4:43
  around?
• 4:43
  What
• 4:44
  do
• 4:44
  you
• 4:44
  think
• 4:44
  of
• 4:44
  High
• 4:44
  Streets
• 4:45
  and
• 4:46
  their
• 4:46
  Gen
• 4:46
  Z
• 4:47
  approach?
• 4:47
  Yeah,
• 4:48
  I
• 4:48
  mean,
• 4:48
  I
• 4:48
  agree
• 4:48
  with
• 4:49
  everything
• 4:49
  she
• 4:49
  said,
• 4:50
  but
• 4:50
  I,
• 4:51
  I
• 4:52
  mean,
• 4:52
  when
• 4:52
  I
• 4:53
  step
• 4:53
  back
• 4:53
  and
• 4:53
  I
• 4:54
  put
• 4:54
  my,
• 4:54
  you
• 4:54
  know,
• 4:54
  God,
• 4:55
  how
• 4:55
  long
• 4:55
  is
• 4:55
  it
• 4:55
  now?
• 4:56
  How
• 4:56
  do
• 4:56
  you
• 4:56
  want
• 4:56
  to
• 4:56
  age
• 4:56
  myself?
• 4:57
  Almost
• 4:57
  30
• 4:57
  years
• 4:57
  of
• 4:58
  being
• 4:58
  in
• 4:58
  retail.
• 4:59
  I
• 4:59
  just
• 4:59
  kind
• 4:59
  of
• 5:00
  look
• 5:00
  at
• 5:00
  this
• 5:00
  headline
• 5:00
  and
• 5:00
  think
• 5:00
  it's
• 5:01
  a
• 5:01
  nothing
• 5:01
  headline.
• 5:01
  It's.
• 5:02
  It's
• 5:02
  not
• 5:02
  saying
• 5:02
  anything,
• 5:03
  really.
• 5:03
  All
• 5:03
  that,
• 5:04
  you
• 5:04
  know,
• 5:04
  evocative,
• 5:05
  like,
• 5:05
  okay,
• 5:06
  younger
• 5:06
  generations
• 5:07
  want
• 5:07
  tech.
• 5:08
  They
• 5:08
  Want
• 5:08
  more
• 5:08
  social
• 5:08
  experiences,
• 5:09
  they
• 5:09
  want
• 5:09
  a
• 5:10
  reason
• 5:10
  to
• 5:10
  go
• 5:10
  to
• 5:10
  a
• 5:10
  store.
• 5:11
  Yeah,
• 5:11
  it's
• 5:11
  our
• 5:12
  job
• 5:12
  as
• 5:12
  retailers
• 5:13
  to
• 5:13
  figure
• 5:13
  that
• 5:14
  out
• 5:14
  and
• 5:14
  how
• 5:14
  to
• 5:14
  do
• 5:15
  that.
• 5:15
  It's
• 5:15
  been
• 5:15
  that
• 5:16
  same
• 5:16
  way
• 5:16
  forever.
• 5:17
  It's
• 5:17
  not
• 5:17
  anything
• 5:17
  new,
• 5:18
  so
• 5:18
  it's
• 5:18
  not
• 5:18
  earth
• 5:19
  shattering
• 5:19
  to
• 5:19
  me.
• 5:20
  It's
• 5:20
  just
• 5:20
  good
• 5:20
  retailing
• 5:21
  it
• 5:21
  the
• 5:22
  way
• 5:22
  like
• 5:22
  the
• 5:23
  words
• 5:23
  that
• 5:23
  came
• 5:23
  to
• 5:23
  my,
• 5:23
  the
• 5:24
  word
• 5:24
  that
• 5:24
  came
• 5:24
  to
• 5:24
  my
• 5:24
  mind
• 5:24
  as
• 5:24
  I
• 5:25
  was
• 5:25
  listening
• 5:25
  to
• 5:25
  Lisa
• 5:25
  talk
• 5:25
  is
• 5:25
  like,
• 5:26
  yeah,
• 5:26
  you're
• 5:27
  on
• 5:27
  high
• 5:27
  street.
• 5:27
  You
• 5:27
  got
• 5:27
  to
• 5:27
  have
• 5:28
  a
• 5:28
  good
• 5:28
  flagship
• 5:28
  strategy
• 5:29
  to
• 5:29
  hook
• 5:30
  people
• 5:30
  and
• 5:30
  get
• 5:30
  them
• 5:30
  to
• 5:31
  come
• 5:31
  in
• 5:31
  and
• 5:31
  the
• 5:31
  tech's
• 5:31
  got
• 5:31
  to
• 5:32
  work.
• 5:32
  So,
• 5:32
  like,
• 5:32
  yeah,
• 5:33
  I
• 5:33
  don't
• 5:33
  know,
• 5:33
  I
• 5:34
  thought
• 5:34
  this
• 5:34
  was
• 5:34
  more
• 5:34
  of
• 5:35
  a
• 5:35
  clickbait
• 5:35
  headline
• 5:35
  than
• 5:36
  an
• 5:36
  actual,
• 5:36
  like,
• 5:37
  transformative
• 5:38
  indication
• 5:39
  of
• 5:39
  how
• 5:39
  things
• 5:39
  are
• 5:39
  going
• 5:40
  to
• 5:40
  change.
• 5:41
  Sure,
• 5:41
  that
• 5:41
  makes
• 5:41
  sense.
• 5:42
  Manoah,
• 5:43
  close
• 5:44
  us
• 5:44
  out
• 5:44
  here.
• 5:44
  What
• 5:44
  do
• 5:44
  you
• 5:45
  think?
• 5:45
  Where,
• 5:45
  where
• 5:45
  do
• 5:45
  you
• 5:46
  land
• 5:46
  on
• 5:46
  this
• 5:46
  clickbait
• 5:47
  or
• 5:48
  is
• 5:48
  there
• 5:48
  strategy
• 5:49
  here
• 5:49
  that
• 5:49
  people
• 5:49
  should
• 5:49
  be
• 5:49
  thinking
• 5:50
  about?
• 5:50
  I
• 5:51
  mean,
• 5:51
  I
• 5:51
  think
• 5:52
  it's
• 5:52
  a
• 5:52
  little
• 5:52
  bit
• 5:53
  of
• 5:53
  both.
• 5:53
  Right.
• 5:53
  Because
• 5:54
  I,
• 5:54
  yeah,
• 5:55
  yes,
• 5:55
  young
• 5:56
  consumers,
• 5:56
  they
• 5:56
  are,
• 5:57
  for
• 5:57
  them,
• 5:58
  you
• 5:58
  know,
• 5:58
  buying
• 5:58
  is
• 5:59
  not
• 5:59
  the,
• 6:00
  the
• 6:00
  experience.
• 6:01
  Buying
• 6:02
  is
• 6:02
  just,
• 6:02
  you
• 6:02
  know,
• 6:02
  you
• 6:02
  can
• 6:03
  do
• 6:03
  that
• 6:03
  online,
• 6:03
  you
• 6:03
  have
• 6:03
  so
• 6:04
  many
• 6:04
  options.
• 6:04
  It's
• 6:05
  not
• 6:05
  this,
• 6:05
  you
• 6:05
  know,
• 6:05
  we
• 6:06
  went
• 6:06
  and
• 6:06
  walked
• 6:06
  them
• 6:06
  all
• 6:07
  and
• 6:07
  that
• 6:07
  was
• 6:07
  the
• 6:07
  experience.
• 6:08
  Right.
• 6:08
  Kind
• 6:08
  of
• 6:08
  like
• 6:08
  shopping
• 6:09
  and
• 6:09
  maybe
• 6:09
  thinking
• 6:09
  about
• 6:10
  shopping
• 6:10
  or
• 6:11
  transacting.
• 6:12
  So,
• 6:12
  yeah,
• 6:12
  I
• 6:12
  think
• 6:12
  it's,
• 6:14
  you
• 6:14
  know,
• 6:14
  that's
• 6:14
  just
• 6:14
  that
• 6:15
  their
• 6:15
  lives
• 6:15
  are
• 6:16
  more
• 6:17
  tech
• 6:18
  infused
• 6:18
  and
• 6:19
  that's
• 6:19
  just
• 6:19
  how
• 6:19
  they're
• 6:19
  going
• 6:20
  to
• 6:20
  live
• 6:20
  their
• 6:20
  lives
• 6:20
  in
• 6:21
  retail
• 6:21
  and
• 6:21
  in
• 6:22
  everything.
• 6:22
  Right.
• 6:23
  So
• 6:23
  I
• 6:23
  do
• 6:23
  think
• 6:23
  it's
• 6:24
  going
• 6:24
  to
• 6:24
  be
• 6:24
  a
• 6:24
  natural
• 6:25
  evolution
• 6:26
  and
• 6:26
  it's
• 6:27
  underway.
• 6:27
  So
• 6:27
  it'll
• 6:28
  happen.
• 6:28
  But
• 6:29
  is
• 6:29
  it
• 6:29
  super
• 6:30
  shocking
• 6:30
  that
• 6:30
  it'll
• 6:31
  happen?
• 6:31
  I,
• 6:31
  you
• 6:31
  know,
• 6:32
  maybe
• 6:32
  not.
• 6:33
  What
• 6:33
  do
• 6:34
  you,
• 6:34
  what
• 6:34
  do
• 6:34
  you
• 6:34
  think
• 6:34
  about,
• 6:35
  like,
• 6:35
  one
• 6:35
  of
• 6:35
  the
• 6:35
  things
• 6:35
  that
• 6:36
  I
• 6:36
  thought
• 6:36
  was
• 6:36
  missing
• 6:36
  from
• 6:37
  this
• 6:37
  article
• 6:37
  is
• 6:38
  worrying
• 6:39
  about
• 6:39
  product
• 6:39
  availability.
• 6:40
  Like,
• 6:40
  there's
• 6:40
  nothing
• 6:41
  in
• 6:41
  here
• 6:41
  talking
• 6:41
  about,
• 6:41
  like,
• 6:42
  how
• 6:42
  do
• 6:42
  you
• 6:42
  make
• 6:42
  sure
• 6:42
  that
• 6:42
  you
• 6:43
  have
• 6:43
  inventory?
• 6:43
  Like,
• 6:44
  if
• 6:44
  they
• 6:44
  are
• 6:44
  going
• 6:45
  to
• 6:45
  be
• 6:45
  coming
• 6:45
  physically
• 6:46
  to
• 6:46
  the
• 6:47
  high
• 6:47
  streets,
• 6:47
  like,
• 6:48
  what
• 6:48
  is
• 6:48
  your
• 6:48
  investment
• 6:48
  in
• 6:49
  your
• 6:49
  product
• 6:49
  strategy
• 6:50
  and
• 6:50
  what
• 6:50
  the
• 6:50
  right
• 6:50
  products
• 6:51
  are
• 6:51
  that
• 6:51
  you're
• 6:51
  going
• 6:51
  to
• 6:51
  be
• 6:51
  carrying
• 6:52
  on
• 6:52
  shelves?
• 6:53
  Mano
• 6:53
  especially.
• 6:54
  I
• 6:54
  think
• 6:54
  this
• 6:55
  is
• 6:55
  important
• 6:55
  in
• 6:55
  the
• 6:55
  beauty
• 6:56
  category.
• 6:56
  Like,
• 6:56
  I
• 6:57
  want
• 6:57
  to
• 6:57
  be
• 6:57
  able
• 6:57
  to
• 6:57
  try
• 6:58
  that,
• 6:58
  you
• 6:59
  know,
• 6:59
  moisturizer
• 6:59
  that
• 7:00
  I
• 7:00
  saw
• 7:00
  on
• 7:00
  TikTok.
• 7:01
  If
• 7:01
  I'm
• 7:01
  going
• 7:01
  to
• 7:02
  the
• 7:02
  high
• 7:02
  street,
• 7:02
  do
• 7:03
  you
• 7:03
  think
• 7:03
  that
• 7:03
  that's
• 7:04
  a
• 7:04
  component
• 7:05
  that
• 7:05
  retailers
• 7:05
  are
• 7:06
  thinking
• 7:06
  about
• 7:06
  or,
• 7:07
  you
• 7:08
  know,
• 7:08
  is
• 7:08
  this
• 7:08
  something
• 7:08
  that
• 7:09
  AI
• 7:09
  is
• 7:09
  able
• 7:09
  to
• 7:10
  do
• 7:10
  as
• 7:10
  they
• 7:11
  insinuate
• 7:12
  in
• 7:12
  the
• 7:12
  article?
• 7:12
  I
• 7:13
  can't
• 7:13
  do
• 7:13
  it
• 7:13
  yet.
• 7:14
  I
• 7:14
  Don't
• 7:14
  understand
• 7:15
  things
• 7:15
  where
• 7:15
  like
• 7:15
  I
• 7:15
  don't
• 7:16
  know
• 7:16
  that
• 7:16
  AI
• 7:16
  can
• 7:16
  tell
• 7:16
  you
• 7:17
  what
• 7:17
  a
• 7:17
  moisturizer
• 7:17
  is
• 7:17
  going
• 7:18
  to
• 7:18
  feel
• 7:18
  like
• 7:18
  on
• 7:18
  your
• 7:19
  face
• 7:20
  ever.
• 7:20
  But
• 7:21
  you
• 7:21
  know,
• 7:22
  so
• 7:23
  yeah,
• 7:23
  I,
• 7:23
  I
• 7:23
  think
• 7:24
  it's
• 7:24
  that
• 7:24
  balancing
• 7:25
  of
• 7:25
  the.
• 7:25
  And
• 7:25
  as
• 7:26
  you
• 7:26
  have
• 7:26
  add
• 7:26
  more
• 7:27
  experience.
• 7:27
  Right.
• 7:27
  You
• 7:28
  shrink
• 7:28
  the
• 7:28
  space
• 7:29
  to
• 7:29
  hold
• 7:29
  actual
• 7:30
  goods
• 7:30
  that
• 7:30
  you're
• 7:31
  to
• 7:31
  convert
• 7:31
  people
• 7:31
  into.
• 7:33
  So
• 7:33
  yeah,
• 7:33
  I,
• 7:33
  I
• 7:33
  do
• 7:33
  think
• 7:34
  it's
• 7:34
  a
• 7:34
  point.
• 7:34
  And
• 7:34
  they're
• 7:34
  going
• 7:34
  to
• 7:34
  have
• 7:35
  to
• 7:35
  be
• 7:35
  smart
• 7:35
  about,
• 7:35
  you
• 7:36
  know,
• 7:36
  maybe
• 7:37
  which
• 7:37
  categories.
• 7:37
  Absolutely.
• 7:38
  It's
• 7:38
  non
• 7:38
  negotiable.
• 7:39
  You
• 7:39
  have
• 7:39
  to
• 7:39
  have
• 7:39
  it
• 7:39
  in
• 7:40
  the
• 7:40
  store
• 7:40
  and
• 7:40
  which
• 7:41
  places.
• 7:41
  It's
• 7:41
  like,
• 7:41
  okay,
• 7:41
  maybe
• 7:42
  you're
• 7:42
  buying
• 7:42
  this
• 7:42
  jacket
• 7:43
  and
• 7:43
  you
• 7:43
  can
• 7:43
  use
• 7:43
  a
• 7:43
  magic
• 7:44
  mirror
• 7:44
  to
• 7:44
  see
• 7:44
  it
• 7:45
  in
• 7:45
  the
• 7:45
  navy
• 7:45
  versus
• 7:46
  the
• 7:46
  gray
• 7:46
  that
• 7:46
  we
• 7:46
  have
• 7:47
  store
• 7:47
  and
• 7:47
  we'll
• 7:47
  ship
• 7:47
  it
• 7:47
  to
• 7:48
  you
• 7:48
  next
• 7:48
  day.
• 7:48
  Right.
• 7:48
  So
• 7:49
  I
• 7:49
  think
• 7:49
  there's
• 7:49
  places
• 7:50
  where
• 7:50
  you
• 7:50
  can
• 7:50
  have
• 7:50
  that
• 7:51
  compromise.
• 7:51
  But.
• 7:52
  But
• 7:52
  yeah,
• 7:52
  there's
• 7:53
  going
• 7:53
  to
• 7:53
  be
• 7:53
  things
• 7:53
  that
• 7:53
  you
• 7:53
  need
• 7:53
  to
• 7:54
  touch
• 7:54
  and
• 7:54
  you
• 7:54
  need
• 7:55
  to,
• 7:55
  you
• 7:55
  know,
• 7:55
  swatch
• 7:56
  in
• 7:56
  the
• 7:56
  inside
• 7:57
  of
• 7:57
  your
• 7:57
  wrist
• 7:57
  to
• 7:57
  see
• 7:57
  if
• 7:58
  it
• 7:58
  looks
• 7:58
  good
• 7:58
  or
• 7:59
  not.
• 7:59
  So
• 7:59
  something
• 8:00
  that
• 8:00
  comes
• 8:00
  to
• 8:00
  my
• 8:01
  mind
• 8:01
  is
• 8:01
  an
• 8:02
  area
• 8:02
  that
• 8:02
  I
• 8:02
  think
• 8:03
  we
• 8:03
  under
• 8:03
  emphasize
• 8:04
  in,
• 8:05
  in
• 8:05
  the
• 8:05
  retail
• 8:05
  and
• 8:06
  fashion
• 8:06
  space
• 8:06
  is
• 8:07
  the
• 8:07
  importance
• 8:07
  of
• 8:07
  planning.
• 8:09
  Because
• 8:09
  what
• 8:09
  you're
• 8:10
  talking
• 8:10
  about
• 8:10
  is,
• 8:10
  is
• 8:11
  the
• 8:11
  inventory
• 8:11
  at
• 8:12
  the
• 8:12
  right
• 8:12
  place
• 8:12
  at
• 8:12
  the
• 8:12
  right
• 8:13
  time
• 8:14
  and
• 8:14
  really
• 8:14
  how
• 8:14
  the
• 8:15
  planning
• 8:15
  organizations
• 8:16
  are
• 8:16
  really
• 8:16
  going
• 8:17
  to
• 8:17
  think
• 8:17
  about
• 8:17
  end
• 8:17
  to
• 8:18
  end
• 8:18
  and
• 8:18
  be
• 8:19
  able
• 8:19
  to
• 8:19
  hit
• 8:19
  on
• 8:19
  multiple
• 8:20
  experiences.
• 8:21
  So
• 8:21
  I
• 8:22
  think
• 8:22
  it's
• 8:22
  a
• 8:22
  watch
• 8:23
  out
• 8:23
  for
• 8:23
  retailers
• 8:24
  because
• 8:24
  I
• 8:24
  don't
• 8:25
  think
• 8:25
  we
• 8:25
  put
• 8:25
  enough
• 8:26
  emphasis
• 8:26
  into
• 8:27
  that
• 8:27
  either
• 8:27
  from
• 8:28
  a
• 8:28
  people
• 8:29
  priority
• 8:29
  or
• 8:30
  tools.
• 8:30
  And
• 8:31
  that's
• 8:31
  the
• 8:31
  one
• 8:31
  thing.
• 8:31
  As
• 8:32
  soon
• 8:32
  as
• 8:32
  you
• 8:32
  asked
• 8:32
  Manola
• 8:33
  the
• 8:33
  question
• 8:33
  that
• 8:33
  came
• 8:33
  to
• 8:34
  my
• 8:34
  mind
• 8:35
  because
• 8:35
  I'm
• 8:35
  super
• 8:36
  passionate
• 8:36
  about
• 8:36
  it
• 8:36
  because
• 8:37
  I
• 8:37
  used
• 8:37
  to
• 8:37
  think
• 8:37
  the
• 8:38
  merchant
• 8:38
  was
• 8:38
  the
• 8:38
  most
• 8:38
  important
• 8:39
  role
• 8:39
  and
• 8:40
  now
• 8:40
  I
• 8:40
  sometimes
• 8:40
  say
• 8:41
  planning.
• 8:42
  I
• 8:42
  do
• 8:42
  say
• 8:43
  it's
• 8:43
  the
• 8:43
  central
• 8:44
  nervous
• 8:44
  system
• 8:44
  of
• 8:45
  the
• 8:45
  company
• 8:45
  and
• 8:46
  everything
• 8:46
  has
• 8:46
  to
• 8:47
  run
• 8:47
  off
• 8:47
  of
• 8:47
  that
• 8:48
  engine.
• 8:48
  And
• 8:49
  I
• 8:49
  think
• 8:49
  it's
• 8:49
  going
• 8:49
  to
• 8:50
  need
• 8:50
  to
• 8:50
  be
• 8:50
  prioritized
• 8:51
  when
• 8:51
  we
• 8:51
  think
• 8:51
  about
• 8:51
  all
• 8:52
  the
• 8:52
  things
• 8:52
  we
• 8:52
  talked
• 8:53
  about
• 8:53
  today
• 8:53
  where
• 8:53
  AI
• 8:54
  is
• 8:54
  going
• 8:54
  to
• 8:54
  play
• 8:55
  a
• 8:55
  role
• 8:55
  because
• 8:56
  it
• 8:56
  really
• 8:56
  is
• 8:57
  right
• 8:57
  product,
• 8:57
  right
• 8:58
  place,
• 8:58
  right
• 8:58
  time
• 8:58
  and
• 8:59
  how
• 8:59
  do
• 8:59
  you
• 8:59
  get
• 8:59
  it
• 8:59
  there?