NFDA Board Candidate Steven Johnson on Earned Media, Growth, and Advocacy
In this episode of On the Clock, Tony Russo sits down with Steven Johnson, CFSP, a first-generation funeral director from Western New York who has overseen massive business growth, expanding from four to eight locations in just five years. Steven pulls back the curtain on his “secret weapon” for organic growth: Earned Media.
He shares how funeral directors can stop “begging” for coverage and start becoming a primary source for local news, while also discussing his current run for the NFDA Board of Directors.
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The skinny
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