Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
How a Single Price Point Anchors Your Entire Negotiation
In this episode of The Pricing Marketing Podcast, Lucas and Luna explore how a single price point can anchor an entire negotiation, using the durable example of a used-car lot and the classic 'split the difference' tactic. They break down the psychology behind anchoring, why the first number you throw out matters more than you think, and how to use it ethically in B2B deals. With references to real-world studies and practical tips, they show how to set the stage without being pushy. Plus, a quick note on how listener support keeps the show ad-free.
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The skinny
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