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Episode 62 – Pattern Interrupts: How to Stay in Control When Buyers Push the Process
Serious sellers — buyers have a process, too. And if you’re not careful, they’ll run it.
In this episode of Sales Tales, Josh and Dave break down one of the most powerful — and misunderstood — skills in selling: pattern interrupts. Using real sales stories and Sandler methodology, they explain how buyers unintentionally (and sometimes intentionally) pull sellers into their buying patterns — and how to take control back without sounding defensive or transactional.
This episode walks through four common moments where sellers lose momentum — and exactly how to interrupt the pattern to keep…
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