Latest / Used Car Dealer Podcast
Ep #20 - Bob Lanham of Facebook on how dealers can better leverage Facebook Marketplace
Zach Klempf interviews Bob Lanham Head of Automotive Retail at Facebook on how used car dealerships can leverage Facebook Marketplace, Facebook Ads, and Facebook Messenger in 2020 and beyond.
Topics for the podcast include:
1) What Bob has observed from his lens at FB when it comes to used car sales during the pandemic
2) The latest for auto dealers in terms of Facebook offerings
3) The importance of being responsive on Facebook Marketplace and how that contributes to best in class customer experience
4) Most used car dealers are familiar with Facebook when it comes to FB Marketplace but they…
The skinny
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