The Markup Myth
Why Even the Right Markup Doesn't Guarantee You Made Money
"I sold it for 3x what I paid. So why didn't I make money?"
In this episode of the Financially Fabulous Podcast, Christyne Gray reframes how confident retail CEOs should think about pricing: not guessing at what feels comfortable to charge, but backing into what the customer is actually willing to pay, and building a best in class markup with enough room to absorb what selling through really costs, markdowns, promotional discounting, loyalty, and shrinkage. Then she goes a layer deeper: even with a confident, correctly built markup…
The skinny
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