Latest / Partnerships Unraveled
Varshaa Pallaath - Intentionality & Engagement in Partner Marketing
Send us Fan Mail
In this episode of Partnerships Unraveled, we sit down with Varshaa Pallaath, Director of Global Customer and Partner Marketing at ConnectWise, to unpack what partners actually need right now and how vendors can support them in a market that is shifting fast. Drawing on years of experience across startups, scale, acquisition, and global partner marketing, Varshaa shares a grounded view of what is driving partner decisions today: team efficiency, customer trust, and the ability to grow with intention.
For channel professionals, this episode is packed with practical thinking on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.