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How Wistia Turned Video into a Marketing Playground
Lucas and Luna dig into Wistia's unconventional path to building a beloved B2B brand. From its early days as a broad video platform to its laser focus on helping businesses share their stories, Wistia has proven that personality and experimentation can win in the enterprise world. They explore the company's famous 'One, Ten, One Hundred' marketing experiments, the rise of their web series like 'Brandwagon', and how they turned a small budget into outsized brand recognition. This episode unpacks the specific tactics and culture that make Wistia a case study in…
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