Latest / Skin Anarchy / Brittany Fallon, Beauty Director for New Beauty

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Brittany Fallon, Beauty Director for New Beauty · Skin Anarchy

• 0:34
  SPEAKER_03: Hi guys, welcome back to another episode of Skincare Anarchy.
• 0:38
  SPEAKER_03: This is your host, Ecta, and today I have with me Brittany Fallon, who is the beauty director at New Beauty.
• 0:44
  SPEAKER_03: So welcome, Brittany.
• 0:45
  SPEAKER_03: I'm so excited you're here.
• 0:47
  SPEAKER_03: Thank you so much for having me.
• 0:49
  SPEAKER_03: It's my pleasure.
• 0:50
  SPEAKER_03: I actually really want to get started by talking about New Beauty.
• 0:53
  SPEAKER_03: It's, you know, I dove a little bit into it, but could you go into like um, you know, just the overall, you know, theme of it, the publication.
• 1:02
  SPEAKER_01: Yeah, so um New Beauty is a quarterly magazine um that was actually launched in 2005.
• 1:08
  SPEAKER_01: Um, it's dedicated to all things beauty and aesthetics and wellness.
• 1:14
  SPEAKER_01: Um, and we really consider ourselves the beauty authority.
• 1:17
  SPEAKER_01: And one of the things that sets us apart is that we really set the standard for reporting on aesthetics.
• 1:23
  SPEAKER_01: Um, so back in 2005, what I mean by that is that we were talking about dermatology and plastic surgery and the like before everyone else was.
• 1:31
  SPEAKER_01: Um it was still considered taboo.
• 1:33
  SPEAKER_01: Um, or then it was considered taboo, and it's still, some would say it still is today.
• 1:38
  SPEAKER_01: Um things like Botox and filler and facelifts.
• 1:41
  SPEAKER_01: Um, and we were really getting into the science and the research behind it.
• 1:45
  SPEAKER_01: It wasn't like, oh, this celebrity just had a facelift.
• 1:48
  SPEAKER_01: It was like educating our readers about what was happening in the aesthetic space before it was popular, like it is today.
• 1:55
  SPEAKER_01: Um so what I love so much about it is that a lot of our readers call us their beauty bible, and they really trust our reporting because we have such a strict editorial process.
• 2:06
  SPEAKER_01: So all of our content is vetted by a medical advisory board of board-certified doctors and top experts in the business.
• 2:13
  SPEAKER_01: And um, our board has kind of evolved over the course of the last year to become what's known as our new beauty brain trust.
• 2:20
  SPEAKER_01: And it's incredible.
• 2:21
  SPEAKER_01: It's a hundred um experts in all fields.
• 2:24
  SPEAKER_01: So wellness, fitness, um, board-certified plastic surgeons, dermatologists, hairstylists, makeup artists, you name it.
• 2:32
  SPEAKER_01: Um, it's like having the best beauty experts in the world on speed dial.
• 2:36
  SPEAKER_03: Wow, that's really, really cool.
• 2:37
  SPEAKER_03: It's like a 360 approach, really.
• 2:39
  SPEAKER_01: It really is.
• 2:40
  SPEAKER_01: Um, I, you know, I love what I do, and I think New Beauty is really an all-encompassing brand.
• 2:47
  SPEAKER_01: It's it's really exciting to be part of something that's no longer just a physical magazine.
• 2:52
  SPEAKER_01: It's it's um it's all-encompassing because we have the magazine.
• 2:55
  SPEAKER_01: Um, but then we also have Test Tube, uh, which is actually so the New Beauty Test Tube was the first ever beauty subscription box, which was founded in 2006, which is really neat because a lot of people think of some of the other um subscription boxes when they, you know, think of beauty boxes, and actually ours was the first, um, which a lot of people don't know.
• 3:15
  SPEAKER_01: Yeah.
• 3:15
  SPEAKER_01: So um yeah, and that's actually curated by our editors.
• 3:20
  SPEAKER_01: So um I have a large hand in helping with that.
• 3:23
  SPEAKER_01: Um, we also have like really big new beauty live events, um, which we used to have in person in our New York office, and we've now had to pivot and put them on virtual platforms, but those have been wildly successful, and we were the one of the first uh women's magazine brands to do virtual events of this magnitude.
• 3:40
  SPEAKER_01: Um, and then we also have Beauty Pass, which is an innovative texting platform that we launched this year, which has been also super successful.
• 3:50
  SPEAKER_01: We have all these people who have subscribed to this platform and they basically get text messages um every week alerting them to exclusive beauty deals that our team has curated that they can that they can get through text.
• 4:02
  SPEAKER_01: So it's it's really cool.
• 4:03
  SPEAKER_01: I mean, the CEO of our parent company, um our parent company is called Sandau, and our CEO Adam Sandau is um a true innovator and he's always challenging us to really innovate and push the needle in the beauty space.
• 4:16
  SPEAKER_01: And I think that we've we've done that um by leaps and bounds.
• 4:20
  SPEAKER_03: Yeah, and it sounds like it's more of like an interactive um beauty publication, really, right?
• 4:26
  SPEAKER_03: It's like you're you're having other ways for um consumers to interact with your your content.
• 4:32
  SPEAKER_01: Exactly.
• 4:33
  SPEAKER_01: I think in this day and age, you you can no longer just offer one thing.
• 4:37
  SPEAKER_01: You you really have to be multifaceted.
• 4:39
  SPEAKER_01: Um, you know, the consumer is the reader is is is demanding content at every level.
• 4:45
  SPEAKER_01: And um, you know, that's also kind of how the the beauty editor and beauty director roles have evolved.
• 4:51
  SPEAKER_01: You know, we're not just writing anymore.
• 4:54
  SPEAKER_01: Um, you know, back in the day before we were, you know, pre-social media and when before we were guzzling, you know, news content by the minute.
• 5:02
  SPEAKER_01: Um, you know, we were just beauty editors were just responsible for the print content.
• 5:07
  SPEAKER_01: And right um it's it's changed so much.
• 5:10
  SPEAKER_01: I mean, we are new, we you know, we've now taken on that 360 approach where we have our hands in social media every day and and digital.
• 5:18
  SPEAKER_01: We're writing for the website, then we're also writing for print and we're involved in special projects.
• 5:22
  SPEAKER_01: And um, so it's it's incredible.
• 5:25
  SPEAKER_01: I mean, and now also I'm sure you've heard this from the other editors you've spoken to as well.
• 5:30
  SPEAKER_01: The teams are leaner than ever before.
• 5:32
  SPEAKER_01: So we're all wearing many hats and learning how to juggle, and you know, it keeps the days interesting.
• 5:39
  SPEAKER_03: Yeah, I bet.
• 5:40
  SPEAKER_03: I mean, you know, that's such a cool role to have, though.
• 5:42
  SPEAKER_03: I mean, uh sure it keeps it interesting, but also just for your own overall understanding of the industry, right?
• 5:48
  SPEAKER_03: That's that's got to be very beneficial.
• 5:50
  SPEAKER_01: I I think so.
• 5:51
  SPEAKER_01: You know, the some of the things you're picking up on social media, you're not gonna see in print and vice versa.
• 5:56
  SPEAKER_01: And um, you know, I get tips and inspiration from every platform, and I'm I'm glad to have my hands in all of it.
• 6:03
  SPEAKER_01: I think at the, you know, if you would have asked some editors or maybe even myself five years ago, um, you know, if they liked it, it was it was a lot more work.
• 6:12
  SPEAKER_01: So maybe not everybody would have said yes at the time, but I think now the more you can say yes to and the more things you can have your hands in makes you more valuable.
• 6:20
  SPEAKER_01: And um I I think it's all beneficial.
• 6:24
  SPEAKER_03: Yeah, yeah, definitely.
• 6:25
  SPEAKER_03: I can definitely see that.
• 6:26
  SPEAKER_03: And I actually want to I want to go back and um talk about you actually, because how did you end up uh deciding to be in this role?
• 6:34
  SPEAKER_03: You know, so I want you to take us back to your career journey, like how you got involved in the editorial world and you know, just um how you decided on this to be your your path.
• 6:43
  SPEAKER_01: Of course.
• 6:43
  SPEAKER_01: So I guess I'll start from the beginning.
• 6:46
  SPEAKER_01: Um, I grew up in a suburb of Richmond, Virginia, and I knew early on that I wanted to be a journalist and moved to New York City.
• 6:53
  SPEAKER_01: I had visited the city a few times and you know, um always just it's the same thing everyone says.
• 6:59
  SPEAKER_01: The energy is just it's electric and it's um contagious, and I I wanted to be part of that.
• 7:06
  SPEAKER_01: Um, I didn't, I knew I didn't want to stay in Virginia.
• 7:10
  SPEAKER_01: Don't get me wrong, I loved where I grew up.
• 7:12
  SPEAKER_01: I just I knew that there were bigger, bigger things out there um for me to be a part of the.
• 7:16
  SPEAKER_03: My brother's actually in Virginia, so I know what you mean.
• 7:18
  SPEAKER_01: Oh, really?
• 7:19
  SPEAKER_01: Yeah.
• 7:19
  SPEAKER_01: Uh Virginia is such a great state, and I wouldn't trade my childhood for anything, but I I just had my you know sights set on New York from a very early age.
• 7:28
  SPEAKER_01: So I actually became um editor-in-chief of my high school newspaper, and then I continued writing in college at Virginia Tech, um, and I majored in communications with a journalism path.
• 7:38
  SPEAKER_01: So at Virginia Tech, you could pick whether you wanted to follow the PR path.
• 7:43
  SPEAKER_01: Um, you could go broadcast or you could go print journalism, and I chose print.
• 7:47
  SPEAKER_01: Um, so my favorite course was magazine writing, and I had a really good relationship with my professor, and he was like, you know, you're cut out for this.
• 7:56
  SPEAKER_01: I think you should really pursue this.
• 7:57
  SPEAKER_01: Um so I wrote for a few publications on campus and then eventually became the vice president of the Society of Professional Journalists there.
• 8:05
  SPEAKER_03: Wow.
• 8:06
  SPEAKER_03: So that's really cool.
• 8:08
  SPEAKER_01: Yeah, you know, I had considered um, you know, looking at NYU and Northwestern and traditional journalism programs.
• 8:15
  SPEAKER_01: And I think what it came down to is staying in state.
• 8:18
  SPEAKER_01: I really wanted to be close to family and I wanted to be on a campus where, you know, we had almost 30,000 students when I was there.
• 8:25
  SPEAKER_01: And I knew that that would allow me um access to a diverse um population of students and um just different points of view and opportunities.
• 8:35
  SPEAKER_01: And so it was a good decision in the end.
• 8:38
  SPEAKER_01: I I met my husband in college, and um a lot of good things came out of it.
• 8:43
  SPEAKER_01: So um then my junior year of college, I was offered an editorial internship opportunity um through one of my mom's friends to come to New York for the summer and work in a beauty trade magazine called Cosmetic World.
• 8:58
  SPEAKER_01: Um, and funny enough, I didn't realize until then that beauty editors were a thing.
• 9:02
  SPEAKER_01: Like I had no idea you could write about beauty for a living.
• 9:08
  SPEAKER_01: So that wasn't even a thought for me until then.
• 9:10
  SPEAKER_01: Um, I actually thought that I would be a travel writer because I love to travel or a food writer because my mom was always like, You're obsessed with food, you're gonna be a food writer.
• 9:22
  SPEAKER_01: Right.
• 9:23
  SPEAKER_01: Um and anyway, I knew a person, one person who lived in New York.
• 9:28
  SPEAKER_01: Um, it was a girl I had met on vacation and I kept in touch with.
• 9:32
  SPEAKER_01: And I told her about the opportunity, and she was like, You have to do this.
• 9:36
  SPEAKER_01: So her family actually let me come live with them on Long Island for the summer.
• 9:40
  SPEAKER_03: Oh, how cool!
• 9:41
  SPEAKER_01: Yeah, that's awesome to take the internship.
• 9:44
  SPEAKER_01: So she was actually interning at Ralph Lauren and we would take the train into the city every day together, and it was it was surreal for me.
• 9:51
  SPEAKER_01: Um, like coming from Virginia, I was like, this is this is it.
• 9:57
  SPEAKER_01: This, you know, it I really made it happen.
• 10:00
  SPEAKER_01: Um and then I went back to school for my senior year, and when I graduated, it was 2009.
• 10:06
  SPEAKER_01: Um, that was in the middle of the recession, and there were zero jobs.
• 10:11
  SPEAKER_01: Um, it's it seemed like every entry-level job in magazines was turned into an unpaid internship at the time or eliminated completely.
• 10:20
  SPEAKER_01: Um and I was living in Virginia, so trying to move to New York, it was even more difficult.
• 10:26
  SPEAKER_03: Um, I bet.
• 10:28
  SPEAKER_03: I bet.
• 10:29
  SPEAKER_01: So I actually took a job as a substitute teacher at my old high school and I lived at home in Virginia for a few months, which was which was really cool.
• 10:38
  SPEAKER_01: I was like sitting in the teacher's lounge at the school I used to go to.
• 10:43
  SPEAKER_01: And then one day I got a call from the company that I had interned with, Cosmetic World, to have me come interview for the editor position because they told me that the current editor was moving to Paris and they needed to fill the role very quickly, which was uh great for me.
• 10:58
  SPEAKER_01: So I immediately booked a flight.
• 11:00
  SPEAKER_01: I did the interview, I got hired the next day and I moved to into uh New York City in an apartment two weeks later.
• 11:07
  SPEAKER_03: That's amazing.
• 11:09
  SPEAKER_03: That's so cool.
• 11:10
  SPEAKER_03: It was a really will be, yeah.
• 11:12
  SPEAKER_01: I mean, it really exactly.
• 11:14
  SPEAKER_01: Honestly, everything I feel like that's happened in my career has happened very fast.
• 11:18
  SPEAKER_01: And I always tell people that I say, you know, if if something comes your way and and you know that like it, you feel it in your gut, just make the decision fast and don't wait on it because it really could pass you by.
• 11:29
  SPEAKER_03: Absolutely, absolutely.
• 11:31
  SPEAKER_03: I agree.
• 11:32
  SPEAKER_01: Yeah, so I was at Cosmetic World for about two and a half years, and that really paved the way for me in the beauty industry um and opened my eyes to the inner workings of beauty that like consumers don't get to see because it was a trade publication, so it was focused on the business side of the industry.
• 11:50
  SPEAKER_01: Um so yeah, so it was it was a bi-weekly trade publication, it's now defunct, but I was reporting on trends and events and focusing on the business of beauty.
• 12:01
  SPEAKER_01: So things, for example, like how all of the parts of a per perfume bottle are made.
• 12:06
  SPEAKER_01: Um, you know, I don't think people realize that like the cap comes from one company and the pump comes from one company and the glass bottle comes from another.
• 12:15
  SPEAKER_01: I was getting to interview all those people and I was really seeing how everything comes together.
• 12:21
  SPEAKER_01: It was fascinating.
• 12:23
  SPEAKER_01: Yeah.
• 12:23
  SPEAKER_01: So I was very fortunate to start out that way.
• 12:26
  SPEAKER_01: Uh so like one day, for example, I'd be interviewing like William Lauder.
• 12:30
  unknown: Yeah.
• 12:31
  SPEAKER_01: Can you hear me?
• 12:31
  SPEAKER_01: Oh, sorry.
• 12:32
  SPEAKER_01: Yeah, I can hear you.
• 12:32
  SPEAKER_01: Yeah.
• 12:32
  SPEAKER_01: Um, okay.
• 12:33
  SPEAKER_01: One day I'd be interviewing William Lauder and Fabrizio Freda at Estee Lauder's stockholder meetings.
• 12:39
  SPEAKER_01: Yeah.
• 12:39
  SPEAKER_01: And then the next day I'd be interviewing Kim Kardashian at Macy's for her new fragrance.
• 12:44
  SPEAKER_01: That's so cool.
• 12:46
  SPEAKER_01: It was like yeah, it was like wild and exciting, but also like very hard work um to start it.
• 12:52
  SPEAKER_03: So you got to see, you got to see firsthand then how um, you know, interconnected the beauty world is.
• 12:57
  SPEAKER_03: Then that's very important.
• 12:59
  SPEAKER_03: You know, I think like there's a huge disconnect between consumers understanding and just you know, all of the players that are involved when it comes to you know producing something, like a product or you know, creating a campaign for something.
• 13:11
  SPEAKER_03: You know what I mean?
• 13:12
  SPEAKER_03: It's just like there's always this gray area there, and I don't think there's enough information out there, like, you know what I mean, available to the public about what really goes behind the scenes.
• 13:21
  SPEAKER_01: Exactly.
• 13:21
  SPEAKER_01: Like we have Women's Wear Daily and we have Beauty Inc.
• 13:24
  SPEAKER_01: and we have some other trade publications that, you know, now thanks to blogs and things like that, people do have more access.
• 13:30
  SPEAKER_01: But at the time, this was, you know, pretty neat for me to see that, especially as my first job.
• 13:36
  SPEAKER_01: Um, it it was just eye-opening.
• 13:39
  SPEAKER_01: I mean, I remember one I used to go to Cannes in France every year for the tax-free World Association conference.
• 13:47
  SPEAKER_01: And um, it was like the duty-free conference.
• 13:49
  SPEAKER_01: And to be able to have that opportunity was uh just incredible at the time.
• 13:54
  SPEAKER_01: And um, one year I was actually on the beach at a party with Oscar De Laurenta for his fragrance launch.
• 14:02
  SPEAKER_03: Oh he's my favorite down behind there.
• 14:05
  SPEAKER_03: Oh my gosh.
• 14:06
  SPEAKER_01: I was standing there with like my toes in the sand interviewing him about his launch.
• 14:11
  SPEAKER_01: And I mean, one-on-one, it wasn't even a group in a group setting in those times.
• 14:15
  SPEAKER_01: There was, you know, it was like pre-Instagram craze, and we really like had the moment uninterrupted.
• 14:21
  SPEAKER_01: And I'll just never forget those types of memories.
• 14:24
  SPEAKER_01: It was it was really special.
• 14:26
  SPEAKER_03: Um that's amazing.
• 14:28
  SPEAKER_03: I I really, really love that, and I love that you're able to speak about it like it's you know something that you really cherish.
• 14:34
  SPEAKER_03: And you know, because I always wonder with in the editorial roles, you guys see so many amazing things, right?
• 14:39
  SPEAKER_03: Like so many events and so many um cool things.
• 14:42
  SPEAKER_03: I always wonder it doesn't get mundane or does it get kind of routine?
• 14:45
  SPEAKER_03: But it's cool to hear you say that, like I'll never forget this moment, you know?
• 14:49
  SPEAKER_01: Yeah, I think things, some things do get mundane, like all jobs.
• 14:53
  SPEAKER_01: I think, you know, at the end of the day, it is a job, even if there are amazing perks.
• 14:57
  SPEAKER_01: But the the the I guess every day is different.
• 15:02
  SPEAKER_01: And um, the variety of projects and the variety of interviews that I do um keeps everything really interesting and um you know just keeps me excited day to day to do what I do.
• 15:14
  SPEAKER_01: And I think, you know, after working at the um consumer at the trade publication, I realized like I really wanted to do consumer.
• 15:22
  SPEAKER_01: I really wanted to make the switch to the other side of the industry because I was seeing like the feedback that other editors were getting on their stories from actual readers, and I was I was missing that because being in trade, my audience was, you know, all of the executives at all the companies, which is wonderful.
• 15:38
  SPEAKER_01: But I was like, man, what if I could write a story on acne?
• 15:42
  SPEAKER_01: And then somebody who has really bad acne would read it and learn something that would help them.
• 15:47
  SPEAKER_01: That was just I wanted my words to be able to reach somebody, and of course, yeah.
• 15:52
  SPEAKER_03: That's especially with your background in in journalism, you know.
• 15:55
  SPEAKER_01: That's I can completely understand that.
• 15:57
  SPEAKER_01: Yeah.
• 15:58
  SPEAKER_01: So I discovered new beauty.
• 16:00
  SPEAKER_01: Um, and honestly, that was eight and a half years ago now, which is it's been such a wild ride.
• 16:07
  SPEAKER_01: Um, I'm congratulations.
• 16:08
  SPEAKER_01: That's incredible.
• 16:09
  SPEAKER_01: This dictator.
• 16:10
  SPEAKER_01: It is, yeah, it really is.
• 16:12
  SPEAKER_01: Um, I started as the special projects editor and then moved to senior beauty editor, and now I'm the beauty director.
• 16:19
  SPEAKER_01: So it's been a journey, yeah.
• 16:23
  SPEAKER_03: Yeah, um, you know, honestly, I wanted to uh talk to you a little bit, like shifting back to skincare.
• 16:29
  SPEAKER_03: Um, I know that when we had spoken earlier when we were scheduling this, um you had mentioned that you wrote about um just menopausal changes in skin.
• 16:37
  SPEAKER_03: And I really loved that you mentioned that because I wanted to talk to you about it.
• 16:41
  SPEAKER_03: If you could kind of go into that um that piece that you wrote and and kind of give us some information that you found out when you were researching and stuff.
• 16:49
  SPEAKER_01: So that's one of the coolest things about New Beauty and about my job is that I don't have one specific beat that I have to stick to.
• 16:59
  SPEAKER_01: Um, you know, in the winter issue alone, which is it just came out last week, you know, I have a story on retinol, I have a story that you just mentioned on, you know, menopausal skincare, um, a story on gray hair and you know, how we were seeing more people embracing their grays uh during quarantine and stay at home.
• 17:18
  SPEAKER_01: And um, I did a story on adaptogens and the you know the big wellness trend that's happening right now and with you know, stress relief and adaption.
• 17:26
  SPEAKER_01: So it's it's really it's it's so cool to not have to stick to one thing.
• 17:30
  SPEAKER_01: Like I'm not always writing about makeup or skincare or or you know, one thing.
• 17:36
  SPEAKER_01: It's always changing.
• 17:37
  SPEAKER_01: So um this specific story is is really interesting.
• 17:41
  SPEAKER_01: And I I think there's a few reasons why.
• 17:43
  SPEAKER_01: It's because, you know, my mom and my aunts and my family and friends, like anybody who has experienced menopause, it's something that again was considered taboo.
• 17:54
  SPEAKER_01: I have not experienced it myself, but I don't think you have to experience something to write about it, which is what makes journalism great.
• 18:02
  SPEAKER_01: You know, you can be a reporter and you can educate yourself on these topics.
• 18:07
  SPEAKER_01: And and so, you know, I I heard all these anecdotes from family and friends, and I was like, man, you know, you can read blogs about this from time to time, but you you don't really know like what information has been vetted and you know where it's coming from.
• 18:23
  SPEAKER_01: And we should really do a story on what happens to skin and menopause because in your inner circles, you hear people complaining about it all the time.
• 18:32
  SPEAKER_01: Right.
• 18:32
  SPEAKER_01: And but people, it's like there is this little stigma attached to it, like, oh, a hot flash.
• 18:38
  SPEAKER_01: Like, I don't know, it's so it's so interesting to me that you know, I think what you want to read in magazines is what your friends are talking about over dinner or a glass of wine, and and and that you're not necessarily seeing in print all the time.
• 18:52
  SPEAKER_01: And that's what that's really where I draw inspiration.
• 18:55
  SPEAKER_01: And so I was having several conversations with my mom, and she's a teacher, so she was hearing things from her teacher friends.
• 19:01
  SPEAKER_01: And I went to my my team and I was like, I really think we need to dive more into the subject of menopausal skincare and what happens to the skin as we go through menopause.
• 19:15
  SPEAKER_01: And um, and what's neat is every woman, aside from some women who have health conditions and medical conditions that may alter, you know, their their body, um, every woman goes through menopause.
• 19:30
  SPEAKER_01: So this is something that is inevitable.
• 19:32
  SPEAKER_01: It's something that we'll all experience.
• 19:35
  SPEAKER_01: Um, it touches everybody, and it's that's that's neat because not everybody has acne, you know, not everybody gets fillers and things like that.
• 19:44
  SPEAKER_01: So, you know, um I learned in research for the story that near nearly 6,000 women enter menopause every day in the US.
• 19:52
  SPEAKER_01: Um, the average age is 51, but it can occur sooner.
• 19:56
  SPEAKER_01: Some people, you know, go through perimenopause, some don't.
• 19:59
  SPEAKER_01: And what happens is there's a major shift that happens to the skin.
• 20:04
  SPEAKER_01: So the um title of the article is actually shift change.
• 20:08
  SPEAKER_01: Um, and it basically breaks down the three main things that happen to the skin um during menopause, which is that there can be an increase in acne, um, there's a big drop in hydration, and there's also like a dwindling of our collagen.
• 20:23
  SPEAKER_01: Um and so there's there's this trend of these brands coming out.
• 20:28
  SPEAKER_01: I actually just got another pitch for one today that are made specifically to target the these changes and to address them and um treat them and correct them.
• 20:38
  SPEAKER_01: And there's brands like um Correz has even launched some products now that are doing really, really well for them in this space.
• 20:47
  SPEAKER_01: Um, there's Pause Well Aging, which was um Yeah, I've heard about that.
• 20:51
  SPEAKER_01: Founded, yeah.
• 20:52
  SPEAKER_01: Rochelle, you should really have her on the podcast.
• 20:55
  SPEAKER_01: She's she's um the founder.
• 20:56
  SPEAKER_01: Rochelle is incredible and so passionate about this subject.
• 21:01
  SPEAKER_01: And the products, the formulas are great.
• 21:03
  SPEAKER_01: Um, and then a newer one to the space is um Dr.
• 21:06
  SPEAKER_01: Zenovia's hormonal dermatology line.
• 21:08
  SPEAKER_01: She's a dermatologist and a new beauty partner and um out of California.
• 21:13
  SPEAKER_01: She's fantastic, so, so smart.
• 21:16
  SPEAKER_01: I mean, such a brilliant woman.
• 21:18
  SPEAKER_01: She just launched her line um that is dedicated to hormonal dermatology and several products um for menopause.
• 21:26
  SPEAKER_01: And um, they're actually at Sephora now, which is really cool.
• 21:30
  SPEAKER_01: Yeah.
• 21:31
  SPEAKER_03: And I think that we're gonna be seeing love that it's becoming mainstream, yeah.
• 21:35
  SPEAKER_03: Yes.
• 21:36
  SPEAKER_01: Yeah.
• 21:36
  SPEAKER_01: I I just heard, I can't say, but I uh what brand it is, but the pitch that I got is for a brand that's actually launching menopausal skincare at Target.
• 21:47
  SPEAKER_01: And wow.
• 21:48
  SPEAKER_01: That is just it's so neat to see this come, you know, into the mainstream.
• 21:53
  SPEAKER_01: And um, you know, now Sephora Target, I'm sure there will be many more, you know, coming down the path.
• 21:59
  SPEAKER_01: And Basically, what these products focus on is something called phytoestrogens.
• 22:05
  SPEAKER_01: And these are actually natural compounds found in plants, and they have a similar chemical structure to the estrogen in our bodies.
• 22:11
  SPEAKER_01: So when we apply these products topically, scientific data shows us that they can that these phytoestrogens can actually bind to the estrogen receptors in our skin.
• 22:22
  SPEAKER_01: And so it's neat because there are some controversial side effects associated with applying estrogen topically.
• 22:31
  SPEAKER_01: So if you can get similar effects from phytoestrogens, which are from plants and safe, that's what people are really being drawn to.
• 22:39
  SPEAKER_03: Yeah.
• 22:39
  SPEAKER_03: And you know, it makes sense theoretically, but I, you know, I always wonder with um, you know, products that are see, because menopausal skin changes are not just um, you know, it's not like something like, for example, it's winter and we have drier skin, right?
• 22:53
  SPEAKER_03: So it's like this hormonal change, as I'm sure you already know, but I'm just yeah, I'm curious about the products that are geared towards um not replacement of estrogen, but like, you know, it's more rich in a specific hormone because I always wonder if it goes into your bloodstream, what are the downstream effects?
• 23:09
  SPEAKER_03: So, like, you know, I know I'm glad that this is happening so that conversation can be started.
• 23:13
  SPEAKER_03: You know what I mean?
• 23:14
  SPEAKER_03: So like it's it's a huge, I think, step forward.
• 23:18
  SPEAKER_01: I agree.
• 23:19
  SPEAKER_01: I think, you know, we are we're looking to, that's one of the things I love about New Beauty.
• 23:24
  SPEAKER_01: We're looking to spark these conversations.
• 23:26
  SPEAKER_01: We want them to not be taboo, we want everyone to feel comfortable.
• 23:30
  SPEAKER_01: Um, I think, like I said before, having having the glass of wine with a girlfriend and saying, Oh, did you read that story in New Beauty?
• 23:37
  SPEAKER_01: And then feeling comfortable to talk about these changes that are happening.
• 23:40
  SPEAKER_01: Not everybody does feel comfortable.
• 23:42
  SPEAKER_01: So if we can make just one person or a few people feel like, hey, I'm not, I'm not the only one going through this.
• 23:49
  SPEAKER_01: And there are things that are out there to help me.
• 23:51
  SPEAKER_01: That's that's the goal.
• 23:53
  SPEAKER_03: That is the goal.
• 23:54
  SPEAKER_03: And you know, it's it's funny that you bring this up because I um I made a decision to start, like, you know, there are some brands that reached out to me that, you know, were are more about feminine products.
• 24:04
  SPEAKER_03: And I know I recently had Dr.
• 24:06
  SPEAKER_03: Sherry um on from Urja Beauty and their intimates line.
• 24:10
  SPEAKER_03: And it was so refreshing to talk about just women, you know, three women in a room talking about feminine hygiene.
• 24:16
  SPEAKER_03: You know what I'm saying?
• 24:17
  SPEAKER_03: Like it's such a it's such a normal topic, and to normalize that is so, so important, especially now.
• 24:22
  SPEAKER_03: And, you know, this goes right hand in hand with that.
• 24:25
  SPEAKER_03: We should not be scared or or embarrassed or, you know, anything to talk about menopause or talk about female changes, you know what I'm saying?
• 24:32
  SPEAKER_03: So um, yeah, I I think it's huge.
• 24:35
  SPEAKER_03: I think it's a huge step forward, and I love that new beauty is supporting that.
• 24:39
  SPEAKER_01: Yes, and I think it goes to other topics too, you know, not just intimate health or, you know, I did a story on vaginal rejuvenation, more than one story on vaginal rejuvenation.
• 24:48
  SPEAKER_01: And I am not afraid to say it here.
• 24:50
  SPEAKER_01: I am saying it proudly.
• 24:51
  SPEAKER_01: I received, I received, you know, feedback from readers who said, you know, someone told me my aunt suffers from urinary incontinence and told me that, you know, she was experiencing this and she didn't know who to talk to and she didn't know what she could do to be treated for it.
• 25:06
  SPEAKER_01: And then she read your article because I told her that I saw it.
• 25:09
  SPEAKER_01: And it was just so wonderful to hear that type of feedback and um from all different age groups because different um, you know, symptoms in the in your you know of our intimate health affect different people in different ways.
• 25:22
  SPEAKER_01: And um, you know, there are so many in-office treatments for um intimate women's intimate health that people don't even realize.
• 25:30
  SPEAKER_01: And we've covered almost every single one in the magazine over the last couple of years, and there have been some regulate regulatory holdups with the FDA on getting some of these approved, but um, they every doctor I've interviewed has said that they're they are necessary devices and that you know hopefully in the future they will be all approved and safe.
• 25:52
  SPEAKER_01: And um, you know, that they do help a lot of women.
• 25:55
  SPEAKER_01: So I love that we're having these conversations.
• 25:58
  SPEAKER_03: I think if you also bring up these topics, it's going to stir, you know, the consumer, the consumers to really want to pay attention and look for these products too.
• 26:08
  SPEAKER_03: It's almost like we don't think about it till someone, you know, puts it in our face and says, hey, this could be an option as well.
• 26:14
  SPEAKER_03: I mean, I know I don't go to the store or, you know, go online looking for specific types of feminine hygiene products.
• 26:21
  SPEAKER_03: You know what I mean?
• 26:21
  SPEAKER_03: But if I come across a line that's well done, it's you know what I mean, it's speaking to me as a woman, it's speaking to me, um, you know, just fundamentally, I'm gonna be more inclined to be pay more attention to my gynecological health or my, you know, my hormonal balances and stuff like that.
• 26:36
  SPEAKER_03: I it's just something that we have to be reminded of, I think, you know, as especially women now, because we're so busy.
• 26:42
  SPEAKER_01: Exactly.
• 26:44
  SPEAKER_01: And, you know, one of the things I like is that, you know, at New Beauty, we take an authoritative tone and like a scientific tone.
• 26:51
  SPEAKER_01: So I think everybody trusts our content.
• 26:53
  SPEAKER_01: They know that it's backed by in-depth research.
• 26:55
  SPEAKER_01: So we're not just gonna be like, here's a highlighter for your V.
• 26:59
  SPEAKER_01: You know, we're gonna, we're gonna tell you, um, we're gonna tell you all all of the, you know, the safety concerns and the science and the clinical studies and all of that.
• 27:07
  SPEAKER_01: I mean, our reader is really a true beauty junkie who know already knows the basics and wants to deep dive into each subject.
• 27:14
  SPEAKER_01: So we really do the tedious fact-checking.
• 27:16
  SPEAKER_01: We've vet all the experts that we interview beforehand, um, and it goes to every subject.
• 27:20
  SPEAKER_01: So it's not just like we said, the feminine sub, you know, the intimate health subjects or vaginal rejuvenation.
• 27:26
  SPEAKER_01: Like we're it all it applies to to everything that might be sort of polarizing.
• 27:30
  SPEAKER_01: So, for example, if we write a cellulite story, we're not telling you that, hey, you have cellulite, something's wrong with you, which you will see on some blogs.
• 27:39
  SPEAKER_01: We're telling we're saying, hey, you have cellulite, and if you're not happy about it, here are some options that can help you.
• 27:46
  SPEAKER_01: Like, we want to take the angle of empowerment.
• 27:48
  SPEAKER_01: So we're never anything that you see in our magazine is never gonna be something that makes you think, like, oh man, I have jowls, I'm, you know, I look old and I'm just awful.
• 27:58
  SPEAKER_01: It's gonna be like for the person who has jowls and has been looking for a way to get rid of it, here are your ways.
• 28:04
  SPEAKER_01: If you're fine with your gels, then then great.
• 28:06
  SPEAKER_01: We're more power to you.
• 28:08
  SPEAKER_01: We love that.
• 28:08
  SPEAKER_01: You know what I mean?
• 28:09
  SPEAKER_01: It's it's just it's it's the education angle.
• 28:12
  SPEAKER_03: Yeah, the education aspect.
• 28:14
  SPEAKER_03: And you know, it's it's funny you bring up um empowerment because I mean, I for me, when I started, you know, researching skincare, for example, um, for me, the huge drive was the science behind it.
• 28:25
  SPEAKER_03: And I feel like science is the ultimate way to empower anybody, regardless of you know, background or anything, because the more you understand um a subject, the more inclined you are to not only re you know, I guess apply it in the right way in your life, but also maybe take that idea forward.
• 28:41
  SPEAKER_03: So it's like it's inspiring, you know what I mean, for whoever is coming up with it.
• 28:45
  SPEAKER_03: And you know, I think in terms of just opening these conversations, I'm really interested in the science aspect as well.
• 28:51
  SPEAKER_03: How do you um approach a piece that is very science heavy?
• 28:55
  SPEAKER_03: Do you just go straight to the doctors or the scientists, or do you kind of do your own research um on PubMed?
• 29:01
  SPEAKER_01: So I definitely read a lot of white papers.
• 29:05
  SPEAKER_01: Um, like I said about our new beauty brain trust, it really is having the best of the best experts on speed dial.
• 29:11
  SPEAKER_01: I can I can text, I have texting relationships with some of the top derms in the US and plastic surgeons in the US, and you know, they are really there to make sure that we know the latest and greatest, but also the safety concerns and the clinical trials.
• 29:25
  SPEAKER_01: And a lot of the doctors on our board are doctors who are in the clinical trials for these devices and products.
• 29:32
  SPEAKER_01: So we're getting the news first before anyone else.
• 29:35
  SPEAKER_01: And it's just, you know, so it's really starting with the experts.
• 29:38
  SPEAKER_01: I always go to the experts first, have some of those in-depth phone conversations where you can really say, hey, this is my idea.
• 29:46
  SPEAKER_01: Let's talk it through.
• 29:47
  SPEAKER_01: Is this legit?
• 29:49
  SPEAKER_01: You know, what's the science?
• 29:50
  SPEAKER_01: And sometimes they say, ah, this is so new that, you know, we don't have enough on it to report on properly yet.
• 29:57
  SPEAKER_01: And, you know, that's a tough pill to swallow because of course we want to be for, you know, first in the race.
• 30:02
  SPEAKER_01: We want to, we want to have the information out there first, but we're not gonna print anything that isn't vetted and legit.
• 30:09
  SPEAKER_01: And um, you know, there's a term in in the you know, the aesthetic world called on label and off label.
• 30:16
  SPEAKER_01: And if something is off label, that means it's being, it's like a device or a filler that's being used in a way that it's not FDA indicated.
• 30:24
  SPEAKER_01: Um, so you'll see throughout the pages of the magazine and in on our website and anywhere that we're writing um that we're gonna specify if something is really new, we're gonna say, hey, this is not, you know, rigorously tested yet.
• 30:39
  SPEAKER_01: And you know, it might be off label.
• 30:41
  SPEAKER_01: We want everybody to be educated on um on these things.
• 30:44
  SPEAKER_01: So, you know, and I think it's also not just the doctor component.
• 30:48
  SPEAKER_01: If it's a new product, we're we have uh many cosmetic formulators and cosmetic chemists on our new beauty brain trust who have become good friends of mine over the years and and will tell me um, you know, the real deal on ingredients.
• 31:01
  SPEAKER_01: If there's something I don't see on a, I mean I don't understand that's on a label, I will go to them before I write it up and make sure that I understand it uh before I'm recommending it for anybody.
• 31:11
  SPEAKER_01: So it really starts with the experts and and the white papers.
• 31:15
  SPEAKER_01: And usually the experts I'm talking to will recommend white papers as well so that I'm not wasting my time um, you know, on something that might have been a small, a small um trial group.
• 31:27
  SPEAKER_01: Because if something was only tested on 16 people, I'm probably not gonna, you know, consider that legit.
• 31:33
  SPEAKER_01: But if it was tested on a hundred women over the course of four to six weeks and it's a legit clinical study, then um that will be, you know, that would be more of interest to me.
• 31:43
  SPEAKER_03: No, one thing I'm curious about is that see, I've always been struggling to find the balance between, like, for example, a medical journal versus um other forms of editorial, um, you know, that you're do you know what I'm trying to say?
• 31:56
  SPEAKER_03: Like it's like it's either a straight up medical journal where you're publishing a paper with numbers and facts and stuff, or someone is interpreting the results.
• 32:04
  SPEAKER_03: How do you how do you keep that balance there?
• 32:07
  SPEAKER_03: Because, you know, I know a lot of dermatologists, a lot, a lot of doctors are are very skeptical about um beauty articles because they, you know, the feedback I've received is well, the numbers aren't there, or you know, the the information isn't being presented the way it would be in the article itself, where you know, usually they say there's not conclusive evidence, or there's not, you know what I'm saying?
• 32:27
  SPEAKER_03: So how do you keep that in mind when you're writing something?
• 32:30
  SPEAKER_03: Do you usually kind of stick to what the scientific authors are saying, or do you kind of interpret it and write what you're interpreting?
• 32:37
  SPEAKER_01: We for the most part stick to what the authors are saying.
• 32:41
  SPEAKER_01: And I will say the the difference between us and perhaps other, you know, publications um is that our fact-checking process is so tedious that the chance of anything false or um, you know, an inflated number or a wrong statistic getting through onto our page is slim to none.
• 33:05
  SPEAKER_01: Um and that's really what differentiates us is, you know, I've had many, many a publicist tell me, thank you so much for your fact-checking process, because it's it's very um, you know, we are we're making sure that not only the publicist signs off on it, but in many cases, if it is about scientific data, that the doctors on our board are all signing off on it, multiple doctors.
• 33:26
  SPEAKER_01: Um, and we've had people come back and say, Oh, can you send me the link to this article?
• 33:31
  SPEAKER_01: I just that number just seems off to me.
• 33:34
  SPEAKER_01: And we do, and we make sure that we have, you know, the paper trails and and all the facts are in order before something goes to print.
• 33:41
  SPEAKER_01: And I think that's just really important.
• 33:43
  SPEAKER_01: And, you know, also it goes into just the the editor's due diligence.
• 33:48
  SPEAKER_01: Um, you know, we're we're always asking, I've had publicists reach out to me and say, Oh, I'm, you know, our brand is launching this new hair growth serum.
• 33:57
  SPEAKER_01: Can you test it and give us your feedback?
• 33:59
  SPEAKER_01: And and I'm like, well, do you have my reply is always, well, do you have any clinical clinical studies?
• 34:05
  SPEAKER_01: Do you have any before and afters?
• 34:07
  SPEAKER_01: And can you send me the full list of ingredients?
• 34:09
  SPEAKER_01: I'm I'm not going to put something on my head that I don't have knowledge about, um, or my face or any body part for that matter.
• 34:19
  SPEAKER_01: But especially with something like a hair growth claim, because there's just, you know, that's just such a huge thing.
• 34:26
  SPEAKER_03: It's a huge here's the thing, Britt.
• 34:28
  SPEAKER_03: I'm honestly with you on that because the thing is, I want to ask you why, you know, okay, let me let me start over.
• 34:37
  SPEAKER_03: What I'm trying to say is um, you know, there's been this huge question mark in my mind because everybody out there is like, well, where's the data?
• 34:44
  SPEAKER_03: You know, where's the data?
• 34:46
  SPEAKER_03: But I've always thought to myself, well, in the editorial world, why aren't editors demanding for there to be more rigorous clinical trials before they even consider um publishing anything about a product, right?
• 34:58
  SPEAKER_03: So like I'm not attacking anything, anyone when I say that, but I'm saying that this is such a huge platform, you know what I mean, that can be used to push this idea of more scientific data behind things.
• 35:08
  SPEAKER_03: And I think because, you know, I see oftentimes I'll see a brand get featured in a magazine, and I'm sitting there thinking to myself, well, where was the where's the reasoning for why this is being published?
• 35:19
  SPEAKER_03: You know what I'm saying?
• 35:20
  SPEAKER_03: Like, where's the real proof?
• 35:21
  SPEAKER_03: Where's the, you know, where is that drive or or that push from the editorial side to say, hey, wait a minute, I want you to tell me more.
• 35:29
  SPEAKER_03: Because you got, you know, from your end, you guys are the journalists, right?
• 35:32
  SPEAKER_03: So it's like, I feel like that's it, that's you know, your right to ask for that.
• 35:36
  SPEAKER_03: So how do you do you have you ever had a situation like that where you've reached to a brand and said, well, give me a little bit more information before I write about yourself?
• 35:44
  SPEAKER_01: Oh, all the time.
• 35:45
  SPEAKER_01: I had a brand recently who pitched me with the I don't remember if it was the subject line exactly, but the the tagline of the email was this product is like Botox in a bottle.
• 35:59
  SPEAKER_01: And that to me is immediately a red flag term.
• 36:02
  SPEAKER_01: And for everyone on my team, we would they would say the same.
• 36:06
  SPEAKER_01: Um, and and I I'm not gonna be, you know, hush-hush about that.
• 36:10
  SPEAKER_01: I I want them to know that you knew New Beauty takes the time to vet everything and we care and that Botox in the in a bottle is not a real thing.
• 36:19
  SPEAKER_01: Um, you know, we there are so many brands that like to say that, oh, this acts like Botox, but Botox is a neuromodulator, it's a toxin that that temporarily freezes your muscles and can only work when injected.
• 36:33
  SPEAKER_01: So I I actually took the opportunity to write back to this brand and say, you know, I there's a little bit of a red flag here.
• 36:39
  SPEAKER_01: I'm just curious if you could please um, you know, present why you're making that claim and and send me whatever data you have.
• 36:47
  SPEAKER_01: And they did.
• 36:48
  SPEAKER_01: And um, you know, it's it's not something that I have, I haven't tested it yet.
• 36:53
  SPEAKER_01: But um the publicist was very receptive and was like, thank you for for letting me know that that's a red flag to you.
• 36:59
  SPEAKER_01: And I think sometimes there they didn't mean anything wrong by it.
• 37:03
  SPEAKER_01: Um, you know, it's something that's probably gonna catch an editor's eye in an email, and I don't blame them for that, but it it is important to do the due diligence on our end.
• 37:13
  SPEAKER_01: And our team is very, very good at that.
• 37:15
  SPEAKER_01: And I think that's why um, you know, our readers really trust us.
• 37:19
  SPEAKER_03: Absolutely.
• 37:19
  SPEAKER_03: And I love that, I love that you do that.
• 37:21
  SPEAKER_03: Seriously, I want to commend you for that.
• 37:23
  SPEAKER_03: That's really, really like, I think responsible reporting.
• 37:26
  SPEAKER_03: And I think more people need to be exercising that, honestly.
• 37:29
  SPEAKER_03: You know, I I think, you know, people are asking me, you know, I have some friends that are like working on a line or, you know, and they always ask, like, if I as from a consumer standpoint, they'll ask me, like, well, what would you look for in a skincare line?
• 37:40
  SPEAKER_03: And I'm like, honestly, numbers.
• 37:42
  SPEAKER_03: Like, give me, show me the numbers, give me the clinical trials.
• 37:45
  SPEAKER_03: Don't say we're gonna have a clinical trial coming up.
• 37:47
  SPEAKER_03: No, go have one and then tell me what you found, and then tell me how you change your product to kind of, you know what I mean, to really, really like um show the science and to really reflect the science.
• 37:58
  SPEAKER_03: Because at this point, I think in the beauty industry, like we have enough fluff, we have enough, you know, fillers of things that don't work and they're they're just redundancies, right?
• 38:06
  SPEAKER_03: So it's like to be able to set that bar higher and say, no, we will not accept anything that's below the standard, I think is absolutely important at this point.
• 38:16
  SPEAKER_01: Right.
• 38:16
  SPEAKER_01: And I think to be fair, you know, clinical trials are very expensive.
• 38:20
  SPEAKER_01: And I know that there will always be brands that aren't rooted in, you know, strict science that, you know, they're more for the sensorial experience or, you know, I mean, even aromatherapy does have some science behind it, but it there are there will always be brands that don't fit that mold.
• 38:35
  SPEAKER_01: But if you're gonna make a strong claim, like reduces wrinkles by 48% in four weeks or something to that degree, you you you have to put yeah, your money where your mouth is.
• 38:46
  SPEAKER_03: Exactly.
• 38:46
  SPEAKER_03: 100% agree with you.
• 38:48
  SPEAKER_03: And there's nothing wrong with the brands that are aromatherapy, and there's nothing wrong with self-care brands.
• 38:52
  SPEAKER_03: You know, I'm all about that too.
• 38:54
  SPEAKER_03: I just think that there are a lot of people that are like, like what you said, like you know what I mean?
• 38:58
  SPEAKER_03: Like, oh, this is SPF 155, and I'm just sitting here like, why?
• 39:03
  SPEAKER_03: I know, like, you know, for what reason do you have you know, those kind of things are, you know, is what I was referring to as well.
• 39:09
  SPEAKER_03: But yeah, I agree, I agree.
• 39:11
  SPEAKER_03: I think this is an interesting, interesting area, you know, in the beauty industry for sure.
• 39:16
  SPEAKER_01: Yeah, and I think when you've, you know, I've been doing this for more than a decade, and it's it's it's healthy to be a bit skeptical after all of these years.
• 39:24
  SPEAKER_01: I mean, to me, it's being skeptical in a good way.
• 39:26
  SPEAKER_01: I trust my God, I have a keen eye.
• 39:28
  SPEAKER_01: And I think that we all, you know, you get slightly jaded when you see, you know, 10 pitches with the same product.
• 39:35
  SPEAKER_01: And so I think it's it's really about a fresh perspective and beauty.
• 39:40
  SPEAKER_01: It's 2021.
• 39:41
  SPEAKER_01: I think one of the really interesting things we're gonna see more of is um, you know, the a bigger presence in the aesthetic space.
• 39:49
  SPEAKER_01: I think there's gonna be for sure um, you know, more minimally invasive and non-invasive treatments.
• 39:55
  SPEAKER_01: I mean, even the plastic surgeons I interview are like more things are are you know not involving surgery and they're non-invasive and we're getting really great results.
• 40:04
  SPEAKER_01: And yeah, so I think that's a huge trend.
• 40:06
  SPEAKER_01: And um, and so it's I don't know, it's it's ever evolving and um it's it's healthy to be a little bit skeptical, and I think that's good.
• 40:17
  SPEAKER_01: I think it keeps us it keeps us grounded and it keeps the information factual and um you know good for the reader.
• 40:24
  SPEAKER_03: I 100% agree.
• 40:25
  SPEAKER_03: And you honestly took my my thought right out because I was thinking about the whole idea that you know there's a lot of critics right now for skincare, especially, you know, um, in terms of how much it really does for you because it's topical.
• 40:37
  SPEAKER_03: But I, you know, I sit there and think to myself, well, isn't that the next step?
• 40:41
  SPEAKER_03: Is that we have to do these things to figure out what is the most non-invasive way to make people feel wonderful about how they look, you know?
• 40:47
  SPEAKER_03: So if we don't do skincare and if we don't have these like technological advancements in like just the skincare realm, we'll never get to a point where you're not gonna have to go in and get a facelift.
• 40:57
  SPEAKER_03: You know what I mean?
• 40:58
  SPEAKER_03: It hasn't it doesn't have to be invasive anymore.
• 41:00
  SPEAKER_03: So it's in a in a large part, it is still this experimental model that we're working with, you know, in that realm.
• 41:06
  SPEAKER_03: And it's good that there's people like you that are, you know, that you guys, you're prying and you're you you want to know more and you're publishing the real stuff.
• 41:13
  SPEAKER_03: So I really love that.
• 41:14
  SPEAKER_01: Yeah, and you know what else too?
• 41:16
  SPEAKER_01: It's not just it's not just what you said about you know having skincare to stop doing the surgery, it's also the the other side of it, which is if you get surgery, because there are a lot of people that will continue doing this forever, that if you do, you just spent thousands of dollars, so why not hold up your investment with the best skincare?
• 41:38
  SPEAKER_03: So exactly.
• 41:43
  SPEAKER_01: And then not take care of your skin and expect to still look 10 years younger.
• 41:47
  SPEAKER_01: It it's all part of the same puzzle.
• 41:50
  SPEAKER_03: Exactly.
• 41:51
  SPEAKER_03: I 100% agree.
• 41:52
  SPEAKER_03: I want to ask you because I really want to know what are some of your favorite products right now?
• 41:57
  SPEAKER_01: So this is a loaded question.
• 41:59
  SPEAKER_01: I feel like I am trying so many things, especially for our big beauty awards.
• 42:04
  SPEAKER_01: Um, but the few that I'm loving right now are number one, the Strivectin, their new barrier cream.
• 42:11
  SPEAKER_01: Um, I think it's called Wrinkle Recode, and it is phenomenal.
• 42:15
  SPEAKER_01: I think it just launched um in the last month.
• 42:18
  SPEAKER_01: The texture feels like butter and it melts into your skin like butter too.
• 42:23
  SPEAKER_01: Um, it's so rich and so yummy.
• 42:26
  SPEAKER_01: Have you tried it?
• 42:27
  SPEAKER_01: No, I need to though.
• 42:29
  SPEAKER_03: Seriously.
• 42:29
  SPEAKER_01: I'm not gonna fight them on for an interview.
• 42:32
  SPEAKER_01: I think you need to, honestly, because this this cream is it's I mean, especially for that dry winter skin, it's like loaded with ceramides and niacin, and um, they have clinical testing and they have really good before and afters.
• 42:44
  SPEAKER_01: And I just I honestly cannot get enough of this.
• 42:46
  SPEAKER_01: It saved my skin.
• 42:47
  SPEAKER_01: Um, Sorbectin was the first brand I used for retinol, and I loved it, loved, loved, loved it.
• 42:53
  SPEAKER_01: It is so good, and it their stuff is strong too.
• 42:56
  SPEAKER_01: It's legit skincare.
• 42:57
  SPEAKER_01: They yeah, they know what they're doing.
• 43:00
  SPEAKER_03: Absolutely.
• 43:01
  SPEAKER_01: Um, and then honestly, sunscreen, like every other beauty editor would say, is so important to me.
• 43:08
  SPEAKER_01: Um, I make sure everybody in my family is loaded up with it all the time.
• 43:12
  SPEAKER_01: Um, you know, working indoors now, um, as opposed to running around the city.
• 43:17
  SPEAKER_01: I am still every single day wearing my sunscreen because most of them now also protect against blue light um and any other rays that are coming in through your window.
• 43:26
  SPEAKER_01: So I'm obsessed with the supergoop glow screen.
• 43:29
  SPEAKER_01: Um, it's an SPF 40.
• 43:31
  SPEAKER_01: Have you tried that one?
• 43:33
  SPEAKER_03: Yes.
• 43:33
  SPEAKER_03: Oh my god.
• 43:34
  SPEAKER_01: So good.
• 43:35
  SPEAKER_03: I love all of Supergoop's products.
• 43:37
  SPEAKER_03: Like, seriously.
• 43:38
  SPEAKER_01: Honestly, it's supergroup is awesome.
• 43:41
  SPEAKER_01: Um, that one has like hyaluronic acid and niacinamide in it, has this like peachy glowy tint.
• 43:45
  SPEAKER_01: So it just gives me like if I don't want to wear any makeup, but I want to be glowing for Zoom meetings, it's such a good one.
• 43:52
  SPEAKER_01: Um, and then exfoliation, I always you know weave that into my routine.
• 43:57
  SPEAKER_01: So I and I love the cult classic Dr.
• 43:59
  SPEAKER_01: Dennis Grove.
• 44:00
  SPEAKER_01: Gross extra strength peel pads.
• 44:02
  SPEAKER_01: Yes, me too.
• 44:03
  SPEAKER_01: My favorite.
• 44:04
  SPEAKER_01: The best.
• 44:05
  SPEAKER_01: Honestly, they've won our new beauty awards so many years in a row.
• 44:08
  SPEAKER_01: And my husband uses them too.
• 44:10
  SPEAKER_01: And they're so good.
• 44:12
  SPEAKER_01: And I weirdly love the way they smell.
• 44:14
  SPEAKER_01: I don't know if you feel the same way.
• 44:15
  SPEAKER_03: Oh my God.
• 44:16
  SPEAKER_03: Oh my God, me too.
• 44:18
  SPEAKER_03: That was the only weird one.
• 44:20
  SPEAKER_03: Like, why do I love this?
• 44:21
  SPEAKER_03: Yeah, no, no.
• 44:22
  SPEAKER_03: It's a go-to.
• 44:23
  SPEAKER_03: I use their extra strength one.
• 44:24
  SPEAKER_03: I just can't live without it.
• 44:26
  SPEAKER_01: Same.
• 44:26
  SPEAKER_01: And that's the one that's won our award.
• 44:28
  SPEAKER_01: It's so good.
• 44:29
  SPEAKER_01: And then I also love Josh Rosebrook's Daily Acid Toner.
• 44:33
  SPEAKER_01: It's oh my God.
• 44:35
  SPEAKER_01: When yeah, when it first came out, I was telling everyone, I'm like, this is arguably the most elegant acid toner I've ever used.
• 44:43
  SPEAKER_01: Um, I just he is he's like a dear friend, and he's just a master of creating delivery systems and cocktailing acids and you know, making them so that they don't disrupt the skin barrier.
• 44:53
  SPEAKER_01: And I just I love everything that he stands for.
• 44:56
  SPEAKER_01: And this toner just it makes my skin feel so soft and look so radiant, and it's helped with like redness around my nose and chin.
• 45:03
  SPEAKER_01: I just love it.
• 45:04
  SPEAKER_01: Um, and then one other thing.
• 45:07
  SPEAKER_01: I love Josh by the way.
• 45:08
  SPEAKER_03: I had him on the show and I am obsessed with him.
• 45:11
  SPEAKER_03: He is the coolest person ever.
• 45:12
  SPEAKER_03: I I love talking to him.
• 45:14
  SPEAKER_01: He is a genuinely good soul, like really good.
• 45:19
  SPEAKER_01: Yeah, like you feel you feel like when you when you hang up the phone with him, I feel better about my day.
• 45:25
  SPEAKER_01: Yes, he's just so great.
• 45:27
  SPEAKER_01: Um, and then my other favorite is the Anissa Beauty skincare brushes.
• 45:33
  SPEAKER_01: Oh, never heard of them.
• 45:34
  SPEAKER_01: Okay, so I I had a 30-day mask challenge on my Instagram and where I tried a different mask every day for 30 consecutive days, which was really tough on my skin.
• 45:44
  SPEAKER_01: Um, but one of the things that I discovered um a couple years ago that I used in that challenge were these skincare brushes.
• 45:51
  SPEAKER_01: So basically, it's the brands Anissa Beauty, and they make like five or six different um sizes and shapes of the brushes.
• 45:58
  SPEAKER_01: And you can use them to apply any type of skincare, but I really love to apply masks with them because it just makes like what would be routine a ritual.
• 46:07
  SPEAKER_01: And it's just like that moment for me to like zen out and really just like reflect inward and not look at my phone or the TV and just it like hugs your cheeks as you apply it.
• 46:17
  SPEAKER_01: It's so nice.
• 46:18
  SPEAKER_01: So I would just my my like tip to everybody would be to try a skincare brush and see how you feel because it's really just changed my routine for the better.
• 46:28
  SPEAKER_03: I'm actually gonna check them out because I've always wanted to get mask brushes, like genuinely.
• 46:32
  SPEAKER_03: I've never done it, but I need to get some.
• 46:33
  SPEAKER_03: So I'm gonna check it out for sure.
• 46:35
  SPEAKER_01: These were like one of the first skincare brushes on the market, and I've noticed that more and more are launching.
• 46:40
  SPEAKER_01: I've been sent about five in the last three months.
• 46:43
  SPEAKER_01: So um, you know, they were definitely on to something, and it it's just it's so nice.
• 46:48
  SPEAKER_01: It's like sometimes it's the little things, you know?
• 46:50
  SPEAKER_01: Yes, it is the little things.
• 46:52
  SPEAKER_03: So it's like the little, you know, I always say it's like your little chemistry bench sometimes with skincare, you know what I mean?
• 46:57
  SPEAKER_03: Like you mix a little bit, you put it on your face.
• 46:59
  SPEAKER_03: I mean, just it's fun, you know, it's fun and it's relaxing at the end of the day.
• 47:03
  SPEAKER_01: Yeah, and beauty should be fun, it it is fun, and um I'm I'm just I'm a huge fan.
• 47:09
  SPEAKER_01: I I love talking about this with you, and um I love your podcast.
• 47:13
  SPEAKER_01: So thanks so much for having me.
• 47:15
  SPEAKER_03: Thank you, thank you so much, and thank you for your time.
• 47:17
  SPEAKER_03: This has been so lovely.
• 47:19
  SPEAKER_03: Of course.
• 47:19
  SPEAKER_03: I hope to talk to you again soon.
• 47:21
  SPEAKER_03: Absolutely.
• 47:23
  SPEAKER_03: Well, I could talk to you for hours, Brittany.
• 47:26
  SPEAKER_03: Honestly, this is awesome.
• 47:27
  SPEAKER_03: This was such a good conversation.
• 47:28
  SPEAKER_01: Oh my gosh, I know.
• 47:30
  SPEAKER_01: I feel like there's just so there's so many, there's beauty is just incredible.
• 47:35
  SPEAKER_01: I mean, honestly, I I feel like I could talk to you for hours as well.
• 47:39
  SPEAKER_01: I mean, I'm just so lucky to be part of this industry and to get to have conversations like this with people like you.
• 47:45
  SPEAKER_01: So thank you.
• 47:46
  SPEAKER_03: No, thank you.
• 47:47
  SPEAKER_03: I I'm truly, truly humbled and honored to have hosted you and everybody out out there um listening, please um check this episode out and also leave us some comments and feedback for for Britney and I.
• 47:58
  SPEAKER_03: I will definitely pass it along to her and maybe we can um invite her back on for part two.
• 48:03
  SPEAKER_01: I would love that.
• 48:04
  SPEAKER_01: Thank you so much.
• 48:06
  SPEAKER_03: Yeah, thank you.
• 48:13
  SPEAKER_03: Hey guys, so I hope you love that episode.
• 48:16
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• 48:21
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• 48:23
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• 48:38
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• 49:04
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• 49:09
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• 49:15
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• 49:20
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