Latest / Leveraging Thought Leadership
The Power of Investing in People| Zoe Bermant | 428
In thought leadership, which comes first: the brand or the people?
It's not a chicken-and-egg situation! The answer is always people.
You inspire and invest in your employees, and the word spreads.
Those people act as ambassadors for the brand, building a strong org reputation — and that brings in customers.
In order to understand where this power cycle starts, I've invited Zoe Bermant, the CEO at ZoecialMedia, creator of the Caroself ™, and an expert in organic social media for B2B.
While many believe that the brand needs to be the focus of an organization's social media, Zoe explains that…
The skinny
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