Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Are Reshaping the Toy Industry
In this episode of The Demographics Podcast, Lucas and Luna explore how falling birth rates are quietly transforming the toy industry. With fewer children in the pipeline, toy makers aren't just shrinking — they're pivoting. Lucas breaks down the shift from traditional baby toys to 'kidult' collectibles, citing Lego's successful pivot to adult-targeted sets and the rise of brands like Ravensburger catering to grown-up puzzlers. They discuss how the industry is rethinking age demographics, with companies like Mattel and Hasbro leaning into nostalgia-driven products for…
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