Latest / The Spark Podcast: Nashville
What the Best Marketers Understand About Consumers with Tricia Nichols
What does it take to build brands that truly connect with consumers while still delivering measurable business results?
In this episode of The Spark, host Mark Scrivner sits down with Tricia Nichols—founder of Wellbent Co and a seasoned marketing executive whose career spans brands like Gap, Estée Lauder, PepsiCo, and Belk. Tricia shares insights from both the agency and brand side, exploring how the most successful marketing strategies balance creativity, data, and deep consumer understanding.
The conversation dives into how marketers can uncover new growth opportunities, why agencies lose…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.