SEO to GEO: How AI Is Transforming Search & Visibility with Peter Kalanda 🚀🌐

Marketing in the Age of AI · Dec 8, 2025 · 22m

📌 Episode Overview:

Search is changing—fast. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with digital strategist Peter Kalanda to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.

🧠 What You’ll Learn:

The difference between SEO, GEO, and AEO—and why it matters now

How LLMs like ChatGPT, Perplexity, and Gemini are changing search behavior

What technical fundamentals…