Latest / Unf*ck Your Biz With Braden
354 - Trademarks - Very Mindful
On today's episode of the podcast I'm talking about the very demure, very cutesy trend from a trademark perspective with attorney Caroline Fox, owner of CJFox Law and Engaged Legal.
The "very demure, very mindful" trend was started by creator Jules on TikTok and then corporate brands started hopping on it left and right. A couple weeks later a random man named Jefferson Bates filed an intent-to-use trademark application for it. An intent-to-use application, also called a 1B, essentially says I'm not using this commercially yet but I will swear under oath that I have good faith intention to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.