To Lead Sales You Must Know How to Leverage Marketing – Jerry Brooner
In this interview with Jerry Brooner, chief revenue officer for Scout RFP, host Matt Heinz discusses Brooner’s journey from investment banker to Chief Revenue Officer and his passion for learning multiple skill sets within a company.
We talk about sales and marketing working together, everything from objectives to function to culture.
Why it is important for executives to have worked across multiple disciplines
Why all great leaders have (many) different skill sets
Why sales managers should have been a marketing manager in their career
How to balance growing your career
There is talk about…
The skinny
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