92. The People Behind the Products: We All Use Data and Now It’s Time to Harness It with Nejeed Kassam
How’s your data hygiene? No need to panic! As we learn on this episode of What the Fundraising, our metrics don’t need to be perfect. In fact, according to my guest, Nejeed Kassam, Founder & CEO of Keela and Co-Founder of Fundraising Kit, missteps and gaps are a given. But that’s not the bigger problem here. The first hurdle is the tendency to bury our heads in the sand. Prone to perfectionism, many of us in the nonprofit world are afraid that our data isn’t pristine enough, and our numbers are not impressive enough. The truth is, says Nejeed, things are seldom as bad as we fear and always…
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