Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The Agency Model Is Broken. We Fixed It.
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role powered by AI, Statlas, and a decade of operational methodology.
They cover what you actually get, why it works, what you stop hiring for, and the kind of brand that gets the most out of it.
In this episode:
Why forecasting within 3% across $3B in GMV is now one person's job
How the Prophit Engineer role collapses three positions into one
What "Push to Build" means for Meta media buying efficiency
The…
The skinny
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