2500 : Digital Marketing Finance: A Conversation with Chris Pearce of Marigold (Cheetah Digital)
Today, I will take you into the often-overlooked corridors of finance within the digital marketing realm. My guest, Chris Pearce, serves as the International Finance Direct for EMEA and APAC at Marigold, a name that commands respect in the digital marketing arena. In the episode, Chris walks us through Marigold's transformative journey as they made the shift from manual to automated accounts receivable using Quadient AR by YayPay. Chris delves into the before and after, revealing a landscape fraught with challenges, including inconsistent system reports and missed follow-ups that were a part…
The skinny
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