Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served?
Agility requires more than just adopting new platforms; it demands a complete re-imagination of how brands provide value within them. It challenges us to move from interruption to integration, ensuring our presence is not only seen but welcomed.
Today, we're going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are…
The skinny
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