Latest / Black Box Theory Podcast
What's Actually Wrong With Nike Right Now
Nike used to be untouchable. Lately it feels like the crown is slipping. In this clip we get into why.
Malcolm and Thomas break down the challenges piling up for Nike — prices climbing while the designs feel stale, and a wave of competition eating into a lane Nike used to own outright. They get into what Tim Cook's influence could mean for the brand, how profit margins and market competition are squeezing it, and why Nike's image has always lived or died on culture and the athletes who carry it. It's a case study in how even the biggest brand can lose its edge when it stops connecting.
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The skinny
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