Latest / Bloomberg Intelligence / Moonshot Plans IPO in Six Months After China AI Breakthrough
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- 0:24Speaker 2: Lots of IPOs. That's certainly been the score for much
- 0:29Speaker 2: of twenty twenty six. And we said the big investment
- 0:31Speaker 2: banks reporter earnings last week, and they were toouting how
- 0:33Speaker 2: much of the deals they're getting done and how good
- 0:36Speaker 2: their pipeline looks, and we got it work still coming here,
- 0:39Speaker 2: Let's keep it. Our next guest, very busy Belly Lipschualtz,
- 0:42Speaker 2: Senior equities reporter for Bloomberg News. Moonshot AI. Oh boy,
- 0:46Speaker 2: I'm afraid to ask, what is this thing? And when
- 0:48Speaker 2: is it coming?
- 0:49Speaker 3: You haven't heard of moonshot ami though I have not.
- 0:51Speaker 3: You are not what really?
- 0:54Speaker 4: Really?
- 0:55Speaker 3: Oh my gosh, I mean they moved markets on Friday.
- 0:57Speaker 3: They're the reason that Friday I was all that be
- 1:00Speaker 3: Oh you he that you got some sun Okay Moonshot
- 1:02Speaker 3: Moonshot runs. The Kimmi model Kimmy K three was the
- 1:05Speaker 3: latest kind of model Kimmy K three is a AI.
- 1:09Speaker 2: We'll have to put that next to Claude and well, they're.
- 1:12Speaker 3: A Chinese company, so I think I know your answer there.
- 1:16Speaker 3: But so this is a company that really burst onto
- 1:18Speaker 3: the scene while you were on a beach enjoying the
- 1:21Speaker 3: nice weather, that really kind of caught took the world
- 1:24Speaker 3: by storm, I guess you could say, and very quickly.
- 1:26Speaker 3: Bloomberg is reporting they are now eyeing a Hong Kong
- 1:29Speaker 3: ipo in the next six months, so that would be
- 1:31Speaker 3: a quick turnaround companies, according to our reporting, working to
- 1:34Speaker 3: close a thirty funny round at thirty billion dollar valuation.
- 1:37Speaker 3: So relatively small potatoes compared to the anthropics and open
- 1:42Speaker 3: aiyes of the world, but it is pretty interesting just
- 1:44Speaker 3: given how quickly the company again became for some household
- 1:50Speaker 3: name overnight, similar to that Deep Seek moment we had
- 1:52Speaker 3: a few years back.
- 1:54Speaker 5: Yeah, and trying to capitalize on that that excitement. It's
- 1:57Speaker 5: a Beijing based startup. It's held talks with China International
- 2:00Speaker 5: Capital Corp. And Goldman Sachs about working on an offering.
- 2:04Speaker 5: The one part of the deals market that's been kind
- 2:06Speaker 5: of sluggish is exits from private equity and you exiting
- 2:12Speaker 5: their investments and listing them on the public markets. Jersey
- 2:16Speaker 5: Mikes is kind of in defiance of that if it
- 2:19Speaker 5: actually does go through it with an IPO.
- 2:20Speaker 3: Yeah, and we've seen actually Blackstone try to live up
- 2:23Speaker 3: to their promises from Jonathan Gray that this was going
- 2:25Speaker 3: to be the year of an IPO. Of the IPO,
- 2:27Speaker 3: they did take out Blackstone Digital, which is kind of
- 2:30Speaker 3: an AI digit data center roll up firm, and they
- 2:33Speaker 3: also took out Liftoff, which is in the app space.
- 2:36Speaker 3: But Jersey Mike's more of a household name. I think
- 2:39Speaker 3: you've been to one of those, yes, Okay, so you know,
- 2:41Speaker 3: Jersey Mike's the company in their backers, including Blackstone, looking
- 2:45Speaker 3: to sell up to one point one billion dollars in
- 2:47Speaker 3: this IPO. What value the company about eight billion dollars,
- 2:50Speaker 3: So that is kind of a big valuation relative to
- 2:52Speaker 3: most kind of growing casual chains, if you will. The
- 2:57Speaker 3: big pitch, at least when I talk to investors is
- 2:59Speaker 3: they look at the success from Cava, they look at
- 3:01Speaker 3: Jersey Mike's Jersey Mike's Blackstone asset. But they brought in
- 3:04Speaker 3: the leadership team from Wing Stops, so you have season
- 3:07Speaker 3: vets running the show. You have Blackstone, which is going
- 3:10Speaker 3: to make a decent amount of money on this IPO,
- 3:12Speaker 3: and then you also have the international pitch. They partnered
- 3:14Speaker 3: with the Jersey Mike's founder to help lead an expansion
- 3:17Speaker 3: in the UK. So fast growing, pretty darn good franchise
- 3:21Speaker 3: model here in the US, international ambitions and private equity
- 3:25Speaker 3: sponsor is what kind of blackrockets own.
- 3:27Speaker 2: This for about a cup of coffee.
- 3:29Speaker 4: Let's be honest.
- 3:29Speaker 2: When they bought this just a few.
- 3:30Speaker 3: Years and Blackstone closed the deal in January of last year. Yes,
- 3:33Speaker 3: so in terms of the turn one and a half years,
- 3:35Speaker 3: this is fast.
- 3:36Speaker 2: Awesome for them. I mean, and there, IRR. I'll go
- 3:39Speaker 2: do the math on the train ride home, but I'm
- 3:42Speaker 2: going to guess, IRR, is monstrous.
- 3:43Speaker 3: Yeah, it's a big return, and it's a big again,
- 3:45Speaker 3: a quick return in a time when people, to Scarlett's point,
- 3:50Speaker 3: private equity hasn't been super active and getting these exits.
- 3:52Speaker 3: The interesting thing is you step back when that deal
- 3:55Speaker 3: was announced back in November of twenty twenty four and
- 3:57Speaker 3: consumer bankers were like, this is a company that have
- 4:00Speaker 3: gone public then, so then you bring in Blackstone. They
- 4:04Speaker 3: do a little bit of pre private equity magic. But
- 4:06Speaker 3: again they bring in an experienced management team, get the
- 4:08Speaker 3: operations where they want it in a quick turn, quick money,
- 4:12Speaker 3: and at least when I talk to folks on the
- 4:14Speaker 3: buy side, they.
- 4:15Speaker 2: Like it, and that is super important when they got
- 4:18Speaker 2: to raise the next fund, which is when I was
- 4:20Speaker 2: looking at private equity maybe twenty years ago, I was
- 4:22Speaker 2: told pretty easy to raise money, it's really easy to
- 4:26Speaker 2: invest money. It's really hard to sell to get a
- 4:29Speaker 2: good exit, and so the way you get raised money
- 4:32Speaker 2: is to say, hey, I'm generating returns, I'm getting exits
- 4:36Speaker 2: successful exits.
- 4:37Speaker 3: And they happen to be I mean, Blackstone obviously is huge,
- 4:40Speaker 3: but you're not over exposed to software, which is a
- 4:44Speaker 3: good timing because you talk to some of the folks
- 4:46Speaker 3: at the Toma Bravos of the world and it's like, okay,
- 4:48Speaker 3: well you're super bullsh on software. This is the opposite time.
- 4:51Speaker 5: Totally different narrative. Right, very quickly, Billy, is there anything
- 4:55Speaker 5: new with Anthropic or open AI going public?
- 4:58Speaker 1: This week?
- 4:58Speaker 3: Anthropic is meeting with some of the largest long only investors.
- 5:01Speaker 3: We put that out at the end of last week,
- 5:03Speaker 3: so that'll be the formal starting to my understanding of
- 5:06Speaker 3: testing the waters meetings, talking about what the size could
- 5:08Speaker 3: look like, what the company looks like. Again, a lot
- 5:10Speaker 3: of these funds own it, so they're meeting with Dario
- 5:13Speaker 3: and team that they know. But the big thing is
- 5:15Speaker 3: this seems to be indicating that that September October timeframe
- 5:19Speaker 3: is in play, whereas Open AI for all intents and
- 5:21Speaker 3: purposes is very much seen as a twenty twenty seven story.
- 5:23Speaker 2: And are we expecting activity to once a week gets
- 5:27Speaker 2: back in vacation September kickback in?
- 5:28Speaker 3: Is that kind of the Yeah, we got we get
- 5:30Speaker 3: a little burst with Jersey Mikes. People expect Cumberland Farms.
- 5:33Speaker 3: Cumberland Farms. Yeah, they grew up with cumber Yeah, you
- 5:35Speaker 3: g group. Yeah, that's that'll be another big.
- 5:37Speaker 2: One that's a competitor to Wall Wall John So, I
- 5:40Speaker 2: mean it's a person.
- 5:43Speaker 4: Remember that Farms is Now, I'm not going to characterize
- 5:47Speaker 4: it's good in trouble, but.
- 5:48Speaker 3: I've never been there. Stay with us.
- 5:50Speaker 5: More from Bloomberg Intelligence coming up after this.
- 5:57Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
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- 6:11Speaker 2: We heard another company, you know, Ipo deep Seek, just
- 6:16Speaker 2: about deep Sea because that rocked the AI world I
- 6:19Speaker 2: don't know a year ago, because they came out with
- 6:21Speaker 2: a pretty good AI product at a much lower cost
- 6:25Speaker 2: by deep Seek.
- 6:25Speaker 6: Yeah, so in January of twenty twenty five, deep deep
- 6:29Speaker 6: Seat came out to the Chinese owned Chinese based AI
- 6:33Speaker 6: chatbot and basically ramped up on downloads, about one hundred
- 6:37Speaker 6: and seventy million downloads in twenty twenty five alone, is
- 6:40Speaker 6: as you mentioned, significantly cheaper for many of the tasks
- 6:45Speaker 6: that people ask it to do. So one study I
- 6:47Speaker 6: read that for a basic intelligent task it would cost
- 6:51Speaker 6: two cents versus two seventy five for some of the
- 6:54Speaker 6: other models. So just to put that into perspective. But
- 6:57Speaker 6: what has happened since then is that download have subsequently
- 7:01Speaker 6: declined this year and year to date it's only been
- 7:04Speaker 6: downloaded thirty four million times and only two million times
- 7:07Speaker 6: within the US. So there could be a number of
- 7:09Speaker 6: reasons for that. One might be the fear of you know, security.
- 7:12Speaker 6: The servers are based in China, so there might be
- 7:16Speaker 6: questions about national security and the security of the information
- 7:19Speaker 6: if people use it, So that's one of the options,
- 7:22Speaker 6: as well as other products such as chat GBT and
- 7:26Speaker 6: Claude ramping up their features and functionality.
- 7:29Speaker 2: So it seems like on these AI tools here, whether
- 7:33Speaker 2: it's a claud or a Gemini, the iterates so often right, yes, yes,
- 7:39Speaker 2: and they make material jumps in quality and capabilities. How
- 7:45Speaker 2: do you guys track that? How do you guys track like?
- 7:47Speaker 2: Who are the big ones? Who are the good ones?
- 7:48Speaker 2: How do you guys do that?
- 7:49Speaker 6: So based on our data, we have a proprietary first
- 7:52Speaker 6: party panel, so we keep track of every time an
- 7:55Speaker 6: app is downloaded, every time someone opens an app, how
- 7:59Speaker 6: long they spend on the app, the number of sessions. Similarly,
- 8:02Speaker 6: we also have website data where we also track when
- 8:06Speaker 6: they go on these sites as well as we started
- 8:10Speaker 6: keeping track of the percentage of ads that are seen
- 8:12Speaker 6: by chat GPT users, so we also have advertising data.
- 8:14Speaker 6: So we have a wide breadth of different data sets
- 8:17Speaker 6: that we look at and combined to figure out what
- 8:19Speaker 6: we think is happening in the space, and so we
- 8:22Speaker 6: don't keep as much to figure out if you know,
- 8:25Speaker 6: version one is better than version three. It's just more
- 8:27Speaker 6: about are they getting more engagement, are they getting more users,
- 8:30Speaker 6: and what's driving those changes.
- 8:32Speaker 2: I think most tech companies, in my experience, they have
- 8:35Speaker 2: this fear in the back of their minds that a
- 8:38Speaker 2: couple of kids in some garage and Palo Altough are
- 8:41Speaker 2: a day away from putting me out of business coming
- 8:43Speaker 2: up with something better mousetrap. I know we feel that
- 8:47Speaker 2: way here at Bloomberg, and that's kind of what drives
- 8:50Speaker 2: you forward to continue to innovate in this space. It
- 8:53Speaker 2: really seems like it because it feels like we're on
- 8:56Speaker 2: a wild West of this. We don't know where this
- 8:58Speaker 2: technology is coming from. I don't It's come from everywhere, yes,
- 9:02Speaker 2: and it's going it's such a rapid pace. As an
- 9:05Speaker 2: IPO investor, I be like, you want me to invest
- 9:07Speaker 2: put all my eggs in your basket, knowing that tomorrow
- 9:10Speaker 2: there could be some kid who comes out of somewhere
- 9:12Speaker 2: in the middle of the world. That's kind of how
- 9:15Speaker 2: it is out there.
- 9:15Speaker 6: It seems like it is, but there are definitely leaders
- 9:18Speaker 6: in the space. So when you look at total active
- 9:20Speaker 6: users globally, chat gibt is over fifty five percent Gemini
- 9:24Speaker 6: is also I would say forty five to fifty percent
- 9:27Speaker 6: very high. The other players, while they are growing, are
- 9:31Speaker 6: significantly smaller. And the way you know, Gemini has a
- 9:34Speaker 6: lot of advantages, it's in your Android operating system. They
- 9:38Speaker 6: can connect to Gemini without going to the app, So
- 9:40Speaker 6: it's probably even understated versus them active users that we show.
- 9:44Speaker 6: Chat GBT is sort of the first mover advantage, first
- 9:46Speaker 6: app to reach a billion and mus and the shortest
- 9:49Speaker 6: amount of time. Chat GBT sort of become the Google word, right,
- 9:54Speaker 6: And so when you think about B two C customers,
- 9:56Speaker 6: I think a lot of people first start out using
- 9:59Speaker 6: chat GP and for an average user, they probably don't
- 10:02Speaker 6: see much difference between any of them, Whereas Claude has
- 10:05Speaker 6: rapidly grown and it seems to be more focused on enterprise.
- 10:08Speaker 6: Seventy percent of their user's time spent is on the web, right,
- 10:12Speaker 6: So maybe you get a split versus B to B
- 10:14Speaker 6: and B two C. But while the other players are growing,
- 10:17Speaker 6: they are very small.
- 10:18Speaker 2: And isn't the cost of it If I want to
- 10:21Speaker 2: in an enterprise and have Claude used by my employees,
- 10:24Speaker 2: I got to pay for that, right.
- 10:26Speaker 6: Yes, you get token, so when you when you ask
- 10:29Speaker 6: a task or when you have a task, it requires
- 10:31Speaker 6: some sort of payment in the token. And then also
- 10:34Speaker 6: in the back end of this is a lot of
- 10:35Speaker 6: energy to do these calculations. So it's an expensive endeavor
- 10:39Speaker 6: and that is the benefit that deep Sea has is
- 10:42Speaker 6: that it is much cheaper. And there are US companies
- 10:46Speaker 6: testing it. Again because of national security and whatnot, I mean,
- 10:50Speaker 6: you're allowed to use it here, but we'll see how
- 10:52Speaker 6: well it's adopted in certain Western countries.
- 10:55Speaker 2: So just in terms of the timing of potential IPOs,
- 10:57Speaker 2: I guess Anthropic is the first one we think we
- 11:00Speaker 2: might see.
- 11:01Speaker 5: They have mentioned it.
- 11:02Speaker 6: The Anthropic owns Claude Open AI for chat GPT, and
- 11:06Speaker 6: now deep Seek said maybe early twenty twenty seven. I
- 11:08Speaker 6: think a lot of that depends on how the market goes,
- 11:12Speaker 6: how we see SpaceX perform, just given its exposure to
- 11:16Speaker 6: AI and GROCK, so yep, I think that will be
- 11:20Speaker 6: market dependent. But I think they certainly would all like, yeah.
- 11:24Speaker 2: So I'm looking at space exploration SpaceX kind of a
- 11:28Speaker 2: quase AI played to say the least, that's certainly what
- 11:30Speaker 2: they pitched. Yeah, I don't know when public at one
- 11:32Speaker 2: hundred and thirty five bucks went over two hundred. We're
- 11:36Speaker 2: now back down. We're one twenty three, so we're below
- 11:38Speaker 2: the IPO price and blow the first print at one fifty.
- 11:41Speaker 2: So see how that plays at Michelle Vice.
- 11:43Speaker 3: Thank you, stay with us.
- 11:45Speaker 5: More from Bloomberg Intelligence coming up after this.
- 11:50Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 11:54Speaker 1: weekdays at ten am Eastern on Apple Coarclay and Android
- 11:57Speaker 1: Auto with the Bloomberg Business app on demand wherever you
- 12:01Speaker 1: get your podcasts, or watch us live on YouTube.
- 12:05Speaker 2: We're at the stage of this AI story in the
- 12:07Speaker 2: marketplace where the market is definitely trying to find winners
- 12:10Speaker 2: and losers. One of the areas that the market is
- 12:13Speaker 2: concerned about is software. Certain areas of software software is
- 12:17Speaker 2: a service, and that includes the next company here. The
- 12:20Speaker 2: company is called Clavio and the symbols KVYO. The stock
- 12:25Speaker 2: is down about forty five percent year to day. It's say, yep,
- 12:29Speaker 2: customer relationship management company using technology. There think something I
- 12:34Speaker 2: can to Salesforce dot com. We want to get the
- 12:37Speaker 2: latest on how AI is impacting this company this part
- 12:39Speaker 2: of the software space, and we're please to welcome Serby
- 12:43Speaker 2: Gupta Chief Technology Officer and the company's name is Clayvio. Again,
- 12:48Speaker 2: Kvyo is the tick or serby. Thanks so much for
- 12:50Speaker 2: joining us here talk to us about kind of what
- 12:53Speaker 2: you guys do at Clayvio and how you're integrating AI
- 12:56Speaker 2: into your business.
- 12:58Speaker 4: Yeah, thanks for having me. So Cleve is an autonomous
- 13:01Speaker 4: B two C CRM and we bring marketing, customer service
- 13:05Speaker 4: analytics AI all under one umbrella, and it's all powered
- 13:11Speaker 4: by a data and we are building products and features
- 13:16Speaker 4: to help our marketers be the best they can be.
- 13:19Speaker 4: And we actually just launched composer and Customer Agent to
- 13:23Speaker 4: help with this.
- 13:24Speaker 5: Okay, so let's bring it down to how a consumer
- 13:27Speaker 5: might interact interface with your technology, with your products, your
- 13:32Speaker 5: B two C platform, which means business to consumer. So
- 13:35Speaker 5: the consumer does have some exposure. How might Paul, when
- 13:39Speaker 5: he is, you know, buying something online, experience your work.
- 13:45Speaker 4: So we have two hundred thousand customers and let's say
- 13:48Speaker 4: there's Glossier, Away, Mattel, Toy, Birch. If you, as a
- 13:54Speaker 4: as a customer, go and interact with any of these brands,
- 13:58Speaker 4: you can get a very personalized experiens And the way
- 14:00Speaker 4: you do this is because these brands work with Clavio,
- 14:03Speaker 4: and we help with powering each of these relationships.
- 14:08Speaker 2: Is AI a friend or an enemy to you and
- 14:11Speaker 2: your company and your and your software.
- 14:15Speaker 4: Oh, we're all into AI. There's there's a lot that
- 14:19Speaker 4: we're using AI for. Even if we just take our
- 14:22Speaker 4: composer product, it's your marketer's right hand. The goal is
- 14:27Speaker 4: to help you be as effective as you can. You
- 14:30Speaker 4: have all these ideas of things that you want to
- 14:32Speaker 4: build and experiences that you want to create, and we
- 14:37Speaker 4: want to make that much easier for you. And AI
- 14:39Speaker 4: is at the forefront of helping make this a reality.
- 14:44Speaker 5: So talk a little bit about consumer behavior and how
- 14:47Speaker 5: that enables the use the application of a lot of
- 14:51Speaker 5: the AI tools that you are developing.
- 14:56Speaker 4: So, uh, you know, one thing that's really exciting about
- 14:58Speaker 4: this wave is that AI is not only helping with
- 15:03Speaker 4: what we build, but also how we build it. So
- 15:06Speaker 4: on when we think of what we build, we're able
- 15:09Speaker 4: to build out these experiences much faster, right, and we're
- 15:13Speaker 4: able to get out more ideas in the hands of
- 15:16Speaker 4: our customers. And I look at the entire build process
- 15:20Speaker 4: is significantly changing. We see the velocity going up a lot.
- 15:24Speaker 4: We see that our engineers are able to shift these
- 15:28Speaker 4: features much faster now. You know, you might say that, hey,
- 15:32Speaker 4: like software engineering, writing code has become so much easier
- 15:36Speaker 4: that you know, there's so many other parts of the
- 15:38Speaker 4: software development life cycle that we see that the bottlenecks
- 15:42Speaker 4: move to, and we're working through all of those and
- 15:45Speaker 4: AI is helping us with massive velocity increases.
- 15:49Speaker 2: Are your customers are they saying, hey, we need more
- 15:53Speaker 2: AI in our our more AI capabilities in our marketing
- 15:57Speaker 2: promotion campaigns. Are they pulling that from you? Are you
- 16:01Speaker 2: or are you more pushing that to them?
- 16:04Speaker 4: Our customers are driven by growing their business. They want
- 16:08Speaker 4: to help grow their brands. They want to help reach
- 16:10Speaker 4: their customers much better, and that's what we are focused on.
- 16:13Speaker 4: And when we create these products, when we show them
- 16:16Speaker 4: demos of the features that we've built, they want those features.
- 16:20Speaker 4: So the end goal for us is not that hey,
- 16:23Speaker 4: we're going to use AI in this way and convince
- 16:25Speaker 4: you why it's important. We are going to build the
- 16:27Speaker 4: best products that we can. And we believe that AI
- 16:31Speaker 4: and these these models have really unlocked the ability to
- 16:35Speaker 4: create a whole new set of features that we can
- 16:38Speaker 4: put in their hands and that's what we've seen with Composer.
- 16:42Speaker 4: We've put this in front of our customers. They've been
- 16:45Speaker 4: using this to create their campaigns and flows, and when
- 16:48Speaker 4: it works, it's magic. We've taken away so much work
- 16:51Speaker 4: from them and they can do the work that they're
- 16:54Speaker 4: best at, which is coming up with really good ideas,
- 16:57Speaker 4: and we can help make.
- 16:58Speaker 5: That a reality with us. More from Bloomberg Intelligence coming
- 17:02Speaker 5: up after this.
- 17:06Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live
- 17:10Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android
- 17:13Speaker 1: Auto with the Bloomberg Business App. Listen on demand wherever
- 17:17Speaker 1: you get your podcasts, or watch us live on YouTube.
- 17:20Speaker 5: We talk a lot about this younger generation of consumers,
- 17:24Speaker 5: Gen Z, and how their spending is very different than
- 17:27Speaker 5: say Gen X or Boomers. They'd like to spend on experiences.
- 17:31Speaker 5: I mean, they do buy some hardcore products. They're rediscovering
- 17:34Speaker 5: things like landlines and Polaroid cameras. What does it look
- 17:39Speaker 5: like when it comes to beauty products, What does it
- 17:43Speaker 5: look like when it comes to that part of the
- 17:45Speaker 5: consumer market. Let's bring in Lindsay Dutch. She is our
- 17:49Speaker 5: BI senior industry analysts covering this sector. And she joins
- 17:53Speaker 5: us now and lindsay, you and your team put together
- 17:55Speaker 5: some research on what gen Z likes, what they don't like.
- 17:59Speaker 7: What did you mind? Yeah, hi, Scarlett, thanks for having me.
- 18:04Speaker 7: We ran our semi annual beauty survey and we just
- 18:07Speaker 7: got the results back. And in general, when you look
- 18:09Speaker 7: at the market, it's one hundred and twenty billion dollar
- 18:11Speaker 7: market in the US. Demand is relatively soft for beauty.
- 18:15Speaker 7: It kind of weakened a little bit over the past
- 18:17Speaker 7: six to twelve months. It's sitting near lows two year
- 18:22Speaker 7: lows based on our series of surveys. But one thing
- 18:25Speaker 7: that stood out was gen Z. Gen Z tends to
- 18:29Speaker 7: have more intensive beauty routines, a lot more of them,
- 18:34Speaker 7: use a lot of products compared to average on our survey,
- 18:38Speaker 7: and their demand signals that I look at, which is,
- 18:41Speaker 7: you know, would you cut back on other things before beauty?
- 18:44Speaker 7: You know, how important is continuing your beauty routine? Are
- 18:48Speaker 7: you trying new products? When I look at those types
- 18:50Speaker 7: of indicators, gen Z not only shows steady demand, but
- 18:54Speaker 7: it actually seems to be improving, which is a pretty
- 18:57Speaker 7: big contrast to what we're seeing in the broader market.
- 19:00Speaker 2: Kit So gen Z I mean, they're very, very comfortable
- 19:05Speaker 2: with buying pretty much anything and everything online.
- 19:08Speaker 7: How about beauty, Yeah, so gen Z does show a
- 19:13Speaker 7: high interest of shopping in store. Our survey show is
- 19:17Speaker 7: about seventy five percent of that cohort prefers to shop
- 19:21Speaker 7: in store for beauty. They like to see the product,
- 19:23Speaker 7: they like to test it out on their skin, so
- 19:26Speaker 7: they are interested in that. But they do use online
- 19:29Speaker 7: for discovery. So social media is very big for beauty
- 19:33Speaker 7: and discovering new product. You know, gen Z, a lot
- 19:37Speaker 7: of them do look there for inspiration. And one interesting fact,
- 19:43Speaker 7: you know, I ask a question about, you know, what
- 19:45Speaker 7: would inspire you to buy something that you were not
- 19:48Speaker 7: shopping for, and gen Z ranked seeing it on social
- 19:51Speaker 7: media ahead of a discount on a certain product. More
- 19:56Speaker 7: broader results were that, you know, a discounted product would
- 19:59Speaker 7: spur them to make that purchase decision.
- 20:02Speaker 5: So within your research you also find that gen Z
- 20:05Speaker 5: leans into fragrance. How do you discover fragrance online?
- 20:10Speaker 7: Yeah, fragrance discovery is hard online, but gen Z is
- 20:14Speaker 7: fueling sort of a pickup in the fragrance market and
- 20:18Speaker 7: with this trend called fragrance layering, which is basically buying
- 20:22Speaker 7: a lot of different products for scent. You know, you
- 20:26Speaker 7: can do lotion, you could do a spray, and sort
- 20:28Speaker 7: of they mix them all together to kind of create
- 20:31Speaker 7: their own personal scent. And this is driving demand in
- 20:34Speaker 7: the industry, and it's demand from mass brands all the
- 20:39Speaker 7: way up to luxury. So it's something that we're seeing
- 20:42Speaker 7: and the survey results really sort of validated that ALTA
- 20:47Speaker 7: who caters to the younger consumer, you know, they're really
- 20:52Speaker 7: looking to be a leader in fragrance, really expanding that
- 20:55Speaker 7: assortment and trying to capture that demand.
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