#472 Relating to the Consumer at the Right Data Point with Amitesh Rao
In this edition of The Core Report, financial journalist Govindraj Ethiraj is joined by Amitesh Rao, CEO at Leo Burnett South Asia. They discuss the current state of advertising - how data affects creativity and ideation, the limitations of influencer marketing, premiumisation in India and how that affects the approach to ad campaigns, how story and myth still play a part in communication, the demands of India's growing affluent class and much more. (00:00) Introduction: Setting the Stage for Marketing Evolution (01:45) The Digital Disruption in Marketing (06:25) Consumer Behavior and the…
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