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Transcript

How To Pitch Podcasts Without Being A Clown · Your Mic

• 0:00
  Today, we're going to go over what not to do when you're pitching somebody to be a guest
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  on their podcast.
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  It is your mic.
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  My name is Freddy Cruz, founder of Speak Podcasting.
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  We produce iconic shows for iconic clients and you can reach out to me at freddywithawhy
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  at speakpodcasting.com.
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  That is S-P-E-K-E podcasting.com.
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  I'm going to read to you verbatim a pitch that I got in my email.
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  Hey, Freddie.
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  Been listening to your mic.
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  I'm Tim.
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  Your story about Semmelweis and calling out hidden industry flaws got me thinking about real estate.
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  Most people accept the old agent fee system without questioning it, even when it hurts families.
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  If you're open to guests, I'd love to share how a former top producing agent, 102% of asking price, four and a half days on the market, left big checks behind to teach families a way to sell safely and keep more equity for themselves.
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  The new commission rules make this topic urgent for listeners and most aren't getting practical answers yet.
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  I walk through pricing, marketing with great photos, easy paperwork, and negotiating confidently, all without an agent.
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  Plus, why putting the hidden costs back in families' pockets helps them invest in their future.
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  Let me know if you'd be up for an episode.
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  Thanks for creating a show that actually names the corpse and pushes for real change.
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  Now, where do I begin with that pitch?
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  And hopefully, you're still with me and you didn't fall asleep.
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  because I saw that pitch and immediately thought AI.
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  And this is coming from somebody who loves AI.
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  But the first thing I thought was AI.
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  I don't know what program.
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  I wouldn't even want to start assuming
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  that they use some of the programs that you and I know about.
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  But here's what I think happened.
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  They used artificial intelligence to scrape
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  as many shows from the podcast universe as possible
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  and somehow create a fake scenario
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  where the host that,
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  where the guest that is getting pitched
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  magically listened to an episode
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  where I talked about lab rats
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  and calling out industry lies and flaws.
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  By the way, I loved that episode.
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  I'm going to link it in the show notes.
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  But really, if you knew anything about your mic,
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  and I know that you do,
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  I'm just saying you as like,
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  in a figurative manner.
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  But if this guy knew anything about your mic, he would have never
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  pitched because it's not a real estate podcast.
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  Hello.
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  Now I read the entire pitch just so you
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  can, just so you can get the entire gist of where I'm going with this.
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  The entire gist of it is to
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  not do that.
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  And when it comes to pitching a host to be on their podcast and using their audience,
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  It's, well, it's about having something for the audience.
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  Yeah, sure, you want to leverage their audience and grow your brand and build your business.
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  But you're doing it with borrowed time and a borrowed tribe that trusts their host.
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  So why on earth would I want to entertain a real estate client?
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  and talk about all the stuff that he mentioned in this AI-powered pitch
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  when it has no relevance to you?
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  Why would I do that?
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  So ponder that for a second.
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  And I don't want to just bag on Tim.
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  I did go to his YouTube channel.
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  He's got far more subscribers than I do,
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  which really tells me that he's got some kind of AI-powered scraping tool that he's using.
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  I want to give you some action items that you can actually use.
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  I know you like to go to conferences and networking meetups and whatnot.
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  Find out who owns a podcast or who runs a podcast, who's been at it.
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  Ask them questions about it.
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  And if you genuinely feel like this is something that you can bring value to, then yeah.
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  When you're like two months into the relationship, three months maybe, say, hey, I was thinking I've got this thing that I've been working on and I feel like there's an opportunity for us to collaborate that could really help your listeners.
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  Bingo.
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  It's all about helping the listener.
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  After all, on this podcast, we always talk about the listener being priority numero uno.
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  So of course it's not any different when we're talking about being a podcast guest.
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  It always comes with the listener in mind.
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  This is a long game.
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  It's never going to be one of those things where you're cold DMing.
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  And this is something that we used to offer as a core service.
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  We backed off of it and we do from time to time help clients get onto podcasts,
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  but not so much because it's all been watered down.
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  So really hone in on your relationships
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  first before you start spraying and praying like Tim, the real estate expert.
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  It begins with a networking function or a conference.
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  You build that rapport and then
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  and only then once you've established that rapport and that friendly relationship, do you go in
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  with that ask.
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  Almost as if you're asking for a sale.
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  Because if we're being honest,
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  you kind of are if you're borrowing an audience
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  and you've got something to offer
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  that's going to take them to a landing page or a PDF.
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  Right?
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  Right.
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  And if you'd like to chat,
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  maybe walk through some of these strategies and tactics,
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  please send me an email,
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  Freddie with a Y at speakpodcasting.com.
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  That is F-R-E-D-D-Y at speak, S-P-E-K-E,
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  podcasting.com.
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  Thank you so much for listening to your mic.