Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Miss the Third-Party Cookie Phase-Out
With Google's third-party cookie deprecation now fully rolled out as of late 2024, marketers are discovering that their customer journey maps have a blind spot: the cookie-dependent tracking layer that once stitched touchpoints together. In this episode, Lucas and Luna explore how a mid-market e-commerce brand, Allbirds, had to rebuild its attribution model when the cookie crumbled. They break down the concrete impact: a 40 percent drop in identifiable repeat visits, a shift to first-party data collection via email capture at the point of sale, and a new journey stage called 'the…
The skinny
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