NBC and iTunes Stop Their Old-Fashioned Dance

Light On Light Through · Sep 2, 2007

A lot of hand wringing, phosphor, and ink spilled over the news that NBC shows won't be for sale any more on iTunes. According to Apple, that's because it didn't want to go along with an NBC price hike that would have upped the per-episode download price from $1.99 to $4.99 for consumers...

But, you know what? They're both wrong. NBC, sure, for wanting to get more money for its downloaded shows, but iTunes and NBC were both wrong, in the first place, to charge even $1.95 per download.

Most people already know that that you can see episodes of most major shows for free, on the NBC or whatever…