Latest / At the Brink with Erica Brinker
Unplugged: Gap Is Cool Again (But Not for Us), Brand Mashups, Passed Over at 42 and our 9/11 Stories
Gap is cool again but apparently not for us. Gen X holds a quarter of household wealth and they're chasing Gen Z with Katseye collabs. So we played a round of brand mashups to fix this ourselves: Salt & Peppa for perimenopause telehealth, Caboodles x Tumi, Keds x Golden Goose, Lisa Frank x Le Creuset (instant bestseller) and Zima x High Noon (hard pass).
Also this week: Ina Garten's new podcast and the fake Martha rivalry (stop pitting women against women), a Gossip Girl from a woman who was passed over for a 33-year-old after 11 years at her company, Blandine L'Hirondel breaking records on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.