Latest / Retail Media Breakfast Club
FTC v Amazon: Nothing Changes
By now, you’ve probably read plenty of coverage about the FTC’s case against Amazon’s ad auction (last week I shared an article on The Drum). But the question I’m more interested in is the one that actually matters if you’re managing an advertising budget or running a retail media network: does any of this change where the money goes?
My prediction, sadly, is no. Though I’d be very happy to be proven wrong.
In this episode, I break down why cheaper clicks probably wouldn’t mean less money for Amazon, why advertiser outrage may not translate into budget shifts, and why this case gives other…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.