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Prime Day Sparks Shift in Shopping Loyalty | Raleigh News

Prime Day smashed records with $26.4 billion in sales, up 9.3% from last year—but Amazon shoppers spent less per order and per household, while rivals like Walmart and Target saw surging in-store traffic. Consumers are now shopping smarter, spreading their dollars across retailers, signaling a shift in loyalty as Amazon prepares to unveil its Q2 earnings. The big win? Overall industry spending hit new highs, even if Amazon’s growth slowed. The real challenge? Keeping shoppers in Amazon’s ecosystem when deals are everywhere. Listen in comfort:Get a discount on a Soli Pillow…

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