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Inside CEW: How Collaboration Drives the Beauty Industry Forward with Landree Bower · The PIMS Influence

• 0:00
  Hello,
• 0:00
  I'm
• 0:00
  Mike
• 0:01
  Ryan.
• 0:01
  I'm
• 0:01
  the
• 0:01
  Chief
• 0:02
  networking
• 0:02
  officer
• 0:02
  at
• 0:03
  PIMS.
• 0:03
  And
• 0:03
  welcome
• 0:04
  to
• 0:04
  our
• 0:04
  second
• 0:04
  season
• 0:05
  of
• 0:05
  Minutes
• 0:05
  with
• 0:05
  Mike.
• 0:06
  Now,
• 0:07
  in
• 0:07
  my
• 0:07
  33rd
• 0:07
  year
• 0:08
  at
• 0:08
  PIMS,
• 0:08
  I've
• 0:09
  had
• 0:09
  the
• 0:09
  privilege
• 0:09
  of
• 0:09
  partnering
• 0:10
  with
• 0:10
  companies
• 0:10
  both
• 0:11
  large
• 0:11
  and
• 0:11
  small,
• 0:12
  supporting
• 0:12
  their
• 0:12
  PR
• 0:13
  and
• 0:13
  marketing
• 0:13
  through
• 0:13
  customized
• 0:14
  fulfillment
• 0:15
  and
• 0:15
  distribution
• 0:16
  that
• 0:16
  delivers
• 0:16
  measurable
• 0:17
  impact
• 0:17
  on
• 0:18
  their
• 0:18
  brand
• 0:18
  perception,
• 0:19
  boosts
• 0:20
  positive
• 0:20
  affinity,
• 0:21
  and
• 0:21
  fuels
• 0:21
  their
• 0:21
  overall
• 0:22
  brand
• 0:22
  performance.
• 0:23
  Throughout
• 0:24
  my
• 0:24
  career,
• 0:24
  I've
• 0:25
  had
• 0:25
  the
• 0:25
  chance
• 0:25
  to
• 0:25
  work
• 0:25
  alongside
• 0:26
  many
• 0:26
  talented
• 0:27
  folks.
• 0:28
  This
• 0:28
  is
• 0:28
  their
• 0:29
  story.
• 0:30
  On
• 0:30
  this
• 0:30
  show,
• 0:30
  we'll
• 0:31
  sit
• 0:31
  down
• 0:31
  with
• 0:31
  some
• 0:31
  of
• 0:31
  the
• 0:31
  world's
• 0:32
  top
• 0:32
  marketing
• 0:32
  and
• 0:32
  business
• 0:33
  thought
• 0:33
  leaders
• 0:33
  to
• 0:34
  learn
• 0:34
  more
• 0:34
  about
• 0:34
  their
• 0:35
  success,
• 0:36
  how
• 0:36
  they
• 0:36
  got
• 0:36
  there,
• 0:36
  how
• 0:37
  marketing
• 0:37
  helped
• 0:38
  them
• 0:38
  achieve
• 0:38
  their
• 0:38
  goals,
• 0:39
  what
• 0:39
  strategies
• 0:40
  they
• 0:40
  used,
• 0:40
  and
• 0:41
  what
• 0:41
  inspires
• 0:41
  them.
• 0:42
  Please
• 0:42
  join
• 0:43
  me
• 0:43
  on
• 0:43
  this
• 0:43
  journey
• 0:43
  as
• 0:44
  we
• 0:44
  learn
• 0:44
  from
• 0:44
  those
• 0:44
  who
• 0:45
  are
• 0:45
  changing
• 0:45
  the
• 0:45
  way
• 0:45
  we
• 0:45
  think
• 0:46
  about
• 0:46
  business.
• 0:47
  So
• 0:47
  sit
• 0:47
  back,
• 0:48
  enjoy
• 0:49
  your
• 0:49
  listening
• 0:49
  to
• 0:50
  Minutes
• 0:50
  with
• 0:50
  Mike.
• 0:54
  Hello,
• 0:55
  everybody.
• 0:55
  Welcome
• 0:56
  to
• 0:56
  Minutes
• 0:56
  with
• 0:56
  Mike.
• 0:56
  I'm
• 0:57
  Mike
• 0:57
  and
• 0:57
  here
• 0:57
  today
• 0:58
  we
• 0:58
  are
• 0:58
  with
• 0:58
  Landry
• 0:59
  Bauer.
• 0:59
  Landry
• 1:00
  is
• 1:01
  a
• 1:01
  friend,
• 1:01
  a
• 1:02
  colleague,
• 1:02
  and
• 1:03
  our
• 1:03
  go
• 1:03
  to
• 1:03
  at
• 1:04
  the
• 1:04
  cew.
• 1:04
  Landry,
• 1:05
  welcome.
• 1:06
  Thank
• 1:06
  you.
• 1:06
  Thanks
• 1:07
  for
• 1:07
  having
• 1:07
  me.
• 1:07
  I
• 1:08
  was
• 1:08
  telling
• 1:08
  Landry
• 1:09
  and
• 1:09
  our
• 1:09
  pre
• 1:10
  production
• 1:10
  conversation
• 1:11
  that
• 1:11
  she's
• 1:11
  actually
• 1:12
  in
• 1:12
  luck
• 1:12
  because
• 1:12
  she's
• 1:13
  the
• 1:13
  first
• 1:13
  one
• 1:13
  that's
• 1:14
  going
• 1:14
  to
• 1:14
  be
• 1:14
  seeing
• 1:14
  the
• 1:15
  Minutes
• 1:15
  with
• 1:15
  Mic
• 1:16
  sign
• 1:16
  that
• 1:16
  we
• 1:16
  had
• 1:17
  made
• 1:17
  up
• 1:17
  over
• 1:17
  here
• 1:17
  at
• 1:17
  bim.
• 1:18
  So
• 1:18
  I
• 1:18
  hope
• 1:18
  it
• 1:18
  adds
• 1:19
  a
• 1:19
  little
• 1:19
  spice
• 1:19
  to
• 1:19
  the
• 1:19
  conversation.
• 1:21
  Landry,
• 1:22
  you
• 1:22
  and
• 1:22
  I
• 1:23
  met
• 1:23
  several
• 1:23
  years
• 1:24
  ago
• 1:24
  and
• 1:24
  you
• 1:25
  know
• 1:25
  me
• 1:25
  pretty
• 1:25
  well
• 1:25
  by
• 1:26
  now.
• 1:26
  And
• 1:26
  these
• 1:27
  videos
• 1:27
  go
• 1:27
  like
• 1:28
  putting
• 1:28
  lipstick
• 1:29
  on
• 1:29
  without
• 1:29
  a
• 1:29
  mirror.
• 1:29
  You
• 1:30
  never
• 1:30
  know
• 1:30
  what
• 1:30
  direction
• 1:31
  or
• 1:31
  angle
• 1:31
  they're
• 1:31
  going
• 1:31
  to
• 1:31
  go
• 1:32
  in,
• 1:32
  but
• 1:32
  we're
• 1:32
  going
• 1:32
  to
• 1:32
  dive
• 1:33
  into
• 1:33
  it.
• 1:33
  Right
• 1:33
  now
• 1:34
  we
• 1:35
  have
• 1:35
  a
• 1:35
  lot
• 1:35
  of
• 1:36
  good
• 1:36
  opportunities
• 1:37
  with
• 1:37
  the
• 1:37
  cew,
• 1:37
  but
• 1:38
  for
• 1:38
  the
• 1:38
  folks
• 1:38
  that
• 1:38
  don't
• 1:39
  know,
• 1:39
  the
• 1:40
  ones
• 1:40
  who've
• 1:40
  been
• 1:40
  living
• 1:40
  under
• 1:40
  a
• 1:41
  rock
• 1:41
  for
• 1:41
  all
• 1:41
  these
• 1:41
  years,
• 1:42
  what
• 1:42
  the
• 1:42
  CEW
• 1:43
  is
• 1:43
  and
• 1:43
  what
• 1:43
  they
• 1:43
  do.
• 1:43
  Can
• 1:44
  you
• 1:44
  explain
• 1:44
  to
• 1:44
  us
• 1:45
  what
• 1:45
  the
• 1:45
  background
• 1:45
  is
• 1:45
  of
• 1:45
  the
• 1:46
  CEW?
• 1:47
  Definitely.
• 1:48
  So
• 1:48
  we
• 1:49
  are
• 1:49
  an
• 1:49
  international
• 1:50
  organization
• 1:51
  of
• 1:51
  over
• 1:52
  9,000
• 1:53
  thought
• 1:53
  leaders,
• 1:53
  trendsetters,
• 1:55
  rising
• 1:55
  stars
• 1:56
  representing
• 1:57
  all
• 1:57
  facets
• 1:58
  of
• 1:58
  the
• 1:58
  industry.
• 1:59
  So
• 1:59
  we're
• 1:59
  talking
• 2:00
  brands,
• 2:01
  retailers,
• 2:02
  fragrance
• 2:02
  houses,
• 2:03
  media
• 2:04
  outlets,
• 2:04
  suppliers,
• 2:05
  packagers
• 2:06
  and
• 2:07
  distributors
• 2:07
  like
• 2:08
  you.
• 2:10
  Oh,
• 2:10
  sorry,
• 2:11
  go
• 2:11
  ahead.
• 2:11
  I
• 2:11
  was
• 2:11
  just
• 2:11
  going
• 2:11
  to
• 2:12
  say
• 2:12
  the
• 2:12
  CEW
• 2:12
  stands
• 2:13
  for
• 2:13
  Cosmetic
• 2:14
  Executive
• 2:14
  Women,
• 2:15
  but
• 2:15
  go
• 2:15
  ahead.
• 2:15
  I'm
• 2:15
  sorry,
• 2:16
  keep
• 2:16
  going.
• 2:16
  Correct.
• 2:17
  Our
• 2:17
  mission
• 2:18
  is
• 2:18
  really
• 2:18
  to
• 2:19
  inform,
• 2:20
  educate
• 2:20
  and
• 2:21
  connect
• 2:21
  our
• 2:22
  members
• 2:22
  and
• 2:22
  propel
• 2:23
  the
• 2:23
  industry
• 2:23
  forward.
• 2:24
  Landry,
• 2:24
  you've
• 2:25
  worn
• 2:25
  several
• 2:25
  hats
• 2:25
  over
• 2:25
  at
• 2:26
  the
• 2:26
  cew.
• 2:27
  Right
• 2:27
  now,
• 2:27
  you
• 2:27
  are
• 2:27
  the
• 2:28
  director
• 2:28
  of
• 2:28
  Partnerships
• 2:29
  and
• 2:29
  Business
• 2:29
  Development.
• 2:30
  Talk
• 2:30
  to
• 2:30
  me
• 2:30
  a
• 2:30
  little
• 2:30
  bit
• 2:31
  about
• 2:31
  the
• 2:31
  steps
• 2:31
  you
• 2:31
  took
• 2:32
  to
• 2:32
  get
• 2:32
  that
• 2:32
  Opportunity,
• 2:33
  where
• 2:33
  you
• 2:33
  started
• 2:34
  from
• 2:34
  and
• 2:34
  where
• 2:35
  that's
• 2:35
  going.
• 2:37
  Yeah.
• 2:37
  So
• 2:37
  I
• 2:38
  actually
• 2:38
  began
• 2:39
  my
• 2:39
  journey
• 2:39
  at
• 2:39
  CEW
• 2:40
  as
• 2:40
  an
• 2:41
  intern
• 2:41
  in
• 2:41
  college.
• 2:42
  I
• 2:42
  was
• 2:42
  at
• 2:42
  Pace
• 2:43
  University
• 2:43
  and
• 2:44
  I
• 2:44
  have
• 2:45
  been
• 2:45
  fortunate
• 2:45
  to
• 2:46
  grow
• 2:46
  within
• 2:46
  the
• 2:47
  organization
• 2:47
  ever
• 2:48
  since.
• 2:49
  So
• 2:49
  really
• 2:49
  I
• 2:50
  started
• 2:50
  out
• 2:50
  and
• 2:51
  I've
• 2:51
  always
• 2:51
  been
• 2:51
  in
• 2:51
  sponsorships,
• 2:52
  but
• 2:52
  have
• 2:53
  been
• 2:53
  involved
• 2:53
  in
• 2:53
  a
• 2:54
  lot
• 2:54
  of
• 2:54
  initiatives
• 2:55
  and
• 2:55
  kind
• 2:56
  of
• 2:56
  getting
• 2:56
  us
• 2:56
  to
• 2:57
  where
• 2:57
  we
• 2:57
  are
• 2:57
  today.
• 2:58
  What
• 2:58
  really
• 2:59
  drew
• 2:59
  me
• 2:59
  to
• 3:00
  CW
• 3:01
  was
• 3:01
  its
• 3:02
  unique
• 3:02
  position
• 3:03
  as
• 3:03
  a
• 3:03
  hub
• 3:04
  for
• 3:04
  the
• 3:04
  industry,
• 3:05
  serving
• 3:05
  as
• 3:06
  a
• 3:06
  resource,
• 3:06
  a
• 3:07
  support
• 3:07
  system.
• 3:08
  And
• 3:09
  I'm
• 3:09
  really
• 3:09
  passionate
• 3:10
  about
• 3:10
  building
• 3:11
  relationships,
• 3:12
  spreading
• 3:12
  awareness
• 3:13
  and
• 3:13
  introducing
• 3:14
  new
• 3:14
  people
• 3:14
  to
• 3:15
  our
• 3:15
  community.
• 3:16
  I
• 3:17
  get
• 3:17
  to
• 3:17
  talk
• 3:17
  to
• 3:18
  someone
• 3:18
  new
• 3:18
  every
• 3:19
  day.
• 3:19
  And
• 3:20
  what
• 3:20
  we
• 3:20
  offer
• 3:20
  is
• 3:21
  so
• 3:21
  valuable.
• 3:22
  There's
• 3:22
  really
• 3:23
  something
• 3:23
  for
• 3:23
  everyone.
• 3:24
  And
• 3:25
  as
• 3:26
  a
• 3:26
  salesperson,
• 3:26
  I
• 3:27
  know
• 3:27
  that's
• 3:27
  incredibly
• 3:28
  rare.
• 3:28
  So
• 3:29
  I
• 3:29
  think
• 3:29
  CW
• 3:30
  stands
• 3:30
  out
• 3:31
  for
• 3:31
  our
• 3:31
  talented
• 3:32
  team
• 3:33
  and
• 3:33
  the
• 3:34
  industry
• 3:34
  leaders
• 3:34
  we
• 3:34
  support.
• 3:35
  And
• 3:35
  I'm
• 3:35
  really
• 3:36
  proud
• 3:36
  to
• 3:36
  be
• 3:36
  a
• 3:36
  part
• 3:37
  of
• 3:37
  it.
• 3:38
  As
• 3:39
  the
• 3:39
  Chief
• 3:39
  Networking
• 3:39
  Officer
• 3:40
  at
• 3:40
  PIMS
• 3:40
  and
• 3:41
  having
• 3:41
  been
• 3:41
  in
• 3:41
  sales
• 3:42
  for
• 3:42
  the
• 3:42
  better
• 3:42
  part
• 3:42
  of
• 3:42
  30
• 3:43
  years,
• 3:43
  I
• 3:43
  know
• 3:43
  exactly
• 3:44
  what
• 3:44
  you
• 3:44
  mean.
• 3:44
  Like
• 3:44
  sometimes,
• 3:45
  you
• 3:45
  know,
• 3:45
  it's.
• 3:46
  It's
• 3:46
  not
• 3:46
  all
• 3:47
  glamour,
• 3:47
  as
• 3:47
  people
• 3:48
  would
• 3:48
  think
• 3:48
  it
• 3:48
  is.
• 3:48
  In
• 3:48
  this
• 3:48
  networking
• 3:49
  world
• 3:49
  of
• 3:49
  ours,
• 3:50
  what
• 3:50
  do
• 3:50
  you
• 3:51
  do
• 3:51
  or
• 3:51
  how
• 3:51
  do
• 3:52
  you
• 3:52
  strive
• 3:52
  to
• 3:53
  build
• 3:53
  relationships?
• 3:54
  You
• 3:54
  know,
• 3:54
  when
• 3:54
  your
• 3:55
  relationships
• 3:55
  are
• 3:55
  just
• 3:56
  that,
• 3:56
  you're
• 3:56
  building
• 3:56
  long
• 3:56
  term
• 3:57
  relationships
• 3:58
  that
• 3:58
  go
• 3:58
  over
• 3:58
  the
• 3:58
  course
• 3:58
  of
• 3:59
  months
• 3:59
  and
• 3:59
  years.
• 4:00
  Like
• 4:00
  with
• 4:00
  PIMs,
• 4:01
  for
• 4:01
  instance.
• 4:01
  We've
• 4:02
  been
• 4:02
  working
• 4:02
  with
• 4:02
  you
• 4:02
  and
• 4:02
  the
• 4:02
  CW
• 4:03
  for
• 4:04
  at
• 4:04
  least
• 4:04
  10
• 4:04
  years.
• 4:05
  Probably
• 4:05
  beyond
• 4:05
  that.
• 4:06
  I
• 4:06
  was
• 4:07
  going
• 4:07
  to
• 4:07
  say
• 4:07
  it's
• 4:07
  actually
• 4:07
  12.
• 4:08
  Is
• 4:08
  it
• 4:08
  12?
• 4:08
  There
• 4:09
  you
• 4:09
  go.
• 4:09
  See,
• 4:09
  I
• 4:09
  was
• 4:09
  close
• 4:10
  on
• 4:10
  many
• 4:10
  different
• 4:11
  opportunities
• 4:11
  right
• 4:12
  from
• 4:12
  the
• 4:12
  award
• 4:13
  shows
• 4:13
  right
• 4:13
  on
• 4:13
  down.
• 4:14
  So
• 4:14
  tell
• 4:14
  me
• 4:14
  a
• 4:14
  little
• 4:15
  bit
• 4:15
  about
• 4:15
  how
• 4:15
  you
• 4:16
  discover
• 4:16
  these
• 4:17
  opportunities
• 4:17
  and
• 4:18
  how
• 4:18
  you
• 4:18
  develop
• 4:19
  them.
• 4:20
  Definitely.
• 4:21
  So,
• 4:22
  I
• 4:22
  mean,
• 4:22
  I
• 4:22
  think
• 4:22
  it
• 4:23
  goes
• 4:23
  back
• 4:23
  to
• 4:23
  what
• 4:24
  CW
• 4:24
  is
• 4:25
  and
• 4:25
  that's
• 4:25
  really
• 4:26
  why
• 4:26
  we're
• 4:26
  here.
• 4:27
  We're
• 4:27
  creating
• 4:28
  a
• 4:29
  community.
• 4:30
  Bringing
• 4:30
  members
• 4:31
  together
• 4:32
  is
• 4:32
  core
• 4:33
  to
• 4:33
  our
• 4:33
  mission.
• 4:33
  So
• 4:34
  we
• 4:34
  offer
• 4:35
  high
• 4:35
  level
• 4:35
  access.
• 4:36
  We
• 4:37
  have
• 4:37
  a
• 4:37
  platform
• 4:38
  for
• 4:38
  industry
• 4:39
  leaders
• 4:39
  to
• 4:39
  share
• 4:40
  their
• 4:40
  expertise.
• 4:41
  We
• 4:42
  create
• 4:42
  environments
• 4:43
  where
• 4:44
  members
• 4:44
  and
• 4:45
  our
• 4:45
  partners
• 4:45
  can
• 4:46
  connect
• 4:46
  and
• 4:46
  learn
• 4:47
  from
• 4:47
  one
• 4:47
  another,
• 4:48
  share
• 4:49
  their
• 4:49
  resources
• 4:50
  and
• 4:50
  really
• 4:51
  help
• 4:51
  support
• 4:52
  one
• 4:52
  another.
• 4:53
  And
• 4:53
  we're
• 4:53
  actually
• 4:53
  approaching
• 4:54
  our
• 4:54
  70th
• 4:55
  anniversary
• 4:56
  and
• 4:56
  so,
• 4:56
  you
• 4:57
  know,
• 4:57
  we're
• 4:57
  proud
• 4:58
  to
• 4:58
  serve
• 4:58
  an
• 4:59
  industry
• 4:59
  that's
• 5:00
  so
• 5:00
  welcoming
• 5:00
  and
• 5:00
  supportive.
• 5:01
  And
• 5:01
  I
• 5:01
  also
• 5:02
  think
• 5:02
  that's
• 5:02
  unique
• 5:03
  as
• 5:03
  well.
• 5:03
  So,
• 5:04
  yeah,
• 5:04
  just
• 5:04
  creating
• 5:05
  these
• 5:05
  environments
• 5:06
  and
• 5:06
  the
• 5:06
  ability
• 5:07
  for
• 5:07
  people
• 5:08
  to
• 5:08
  connect
• 5:08
  and
• 5:09
  meet
• 5:09
  each
• 5:09
  other.
• 5:10
  One
• 5:10
  of
• 5:11
  the,
• 5:11
  one
• 5:11
  of
• 5:11
  the
• 5:11
  wonderful
• 5:12
  things
• 5:12
  about
• 5:12
  working
• 5:13
  with
• 5:13
  the
• 5:13
  CEW
• 5:14
  is
• 5:15
  the
• 5:15
  relationship
• 5:16
  that
• 5:16
  we've
• 5:16
  built
• 5:16
  over
• 5:16
  time.
• 5:17
  It's
• 5:17
  really
• 5:17
  grassroots.
• 5:18
  You
• 5:18
  know,
• 5:18
  we
• 5:19
  come
• 5:19
  in
• 5:19
  early
• 5:20
  like
• 5:20
  for
• 5:20
  something
• 5:20
  like
• 5:21
  the
• 5:21
  beauty
• 5:21
  bazaar,
• 5:22
  where
• 5:22
  you
• 5:22
  are
• 5:22
  really
• 5:23
  in
• 5:23
  the
• 5:23
  planning
• 5:23
  stages,
• 5:24
  you're
• 5:24
  always
• 5:24
  good
• 5:24
  enough
• 5:24
  to
• 5:25
  reach
• 5:25
  out
• 5:25
  to
• 5:25
  us
• 5:26
  to
• 5:26
  see
• 5:26
  what
• 5:26
  our
• 5:26
  connection
• 5:27
  is
• 5:27
  going
• 5:27
  to
• 5:27
  be
• 5:28
  this
• 5:28
  year.
• 5:29
  Your
• 5:29
  offerings
• 5:29
  are
• 5:30
  well
• 5:30
  over
• 5:30
  the
• 5:30
  top
• 5:30
  of
• 5:31
  expectations
• 5:32
  as
• 5:32
  to
• 5:32
  what
• 5:32
  it
• 5:32
  is
• 5:33
  we
• 5:33
  get
• 5:33
  in
• 5:33
  return
• 5:34
  for
• 5:34
  our
• 5:35
  sponsorship
• 5:36
  ships,
• 5:36
  or
• 5:36
  in
• 5:36
  this
• 5:36
  case,
• 5:37
  you
• 5:37
  know,
• 5:37
  assembling
• 5:38
  the
• 5:38
  bags
• 5:38
  and
• 5:38
  having
• 5:39
  them
• 5:39
  ready
• 5:39
  for
• 5:40
  shipping.
• 5:40
  We
• 5:41
  get
• 5:41
  to
• 5:41
  go
• 5:42
  to
• 5:42
  the
• 5:42
  places
• 5:43
  that
• 5:43
  you
• 5:44
  are
• 5:44
  thinking
• 5:45
  about
• 5:45
  the
• 5:45
  show
• 5:46
  to
• 5:46
  be
• 5:46
  held
• 5:46
  at,
• 5:47
  to
• 5:47
  give
• 5:47
  sort
• 5:48
  of
• 5:48
  a
• 5:48
  walkthrough
• 5:48
  where
• 5:49
  you
• 5:49
  take
• 5:49
  our
• 5:49
  advice
• 5:49
  or
• 5:50
  you
• 5:50
  look
• 5:50
  to
• 5:50
  us
• 5:50
  to
• 5:50
  say,
• 5:51
  you
• 5:51
  know,
• 5:51
  where
• 5:51
  do
• 5:51
  you
• 5:51
  think
• 5:52
  the
• 5:52
  best
• 5:52
  place
• 5:52
  for
• 5:53
  the
• 5:53
  bags
• 5:53
  to
• 5:53
  be
• 5:54
  assembled
• 5:54
  or
• 5:55
  distributed?
• 5:56
  How
• 5:56
  is
• 5:56
  the
• 5:56
  logistics
• 5:57
  going
• 5:57
  to
• 5:57
  work
• 5:57
  about
• 5:58
  getting
• 5:58
  things
• 5:58
  over
• 5:58
  to
• 5:59
  us?
• 5:59
  How
• 5:59
  many
• 6:00
  people
• 6:00
  you're
• 6:00
  going
• 6:00
  to
• 6:00
  have
• 6:00
  on
• 6:01
  this
• 6:01
  end
• 6:01
  of
• 6:01
  it?
• 6:01
  Talk
• 6:02
  a
• 6:02
  little
• 6:02
  bit
• 6:02
  about
• 6:02
  how
• 6:03
  that
• 6:03
  works
• 6:03
  internally
• 6:04
  on
• 6:04
  your
• 6:04
  end.
• 6:05
  How
• 6:05
  do
• 6:05
  you
• 6:05
  pick
• 6:05
  the
• 6:05
  places
• 6:06
  where
• 6:06
  the
• 6:07
  shows
• 6:07
  and
• 6:07
  opportunities
• 6:08
  are
• 6:08
  held?
• 6:09
  How
• 6:10
  do
• 6:10
  you
• 6:10
  go
• 6:10
  through
• 6:10
  your
• 6:10
  process
• 6:11
  with
• 6:11
  that?
• 6:11
  And
• 6:12
  then
• 6:12
  when
• 6:12
  you
• 6:12
  talk
• 6:13
  to
• 6:13
  your
• 6:13
  partners
• 6:13
  like
• 6:14
  pims,
• 6:14
  how
• 6:15
  do
• 6:15
  you
• 6:15
  engage
• 6:15
  them
• 6:15
  on
• 6:16
  that?
• 6:16
  Like,
• 6:16
  talk,
• 6:17
  maybe
• 6:17
  talk
• 6:17
  through
• 6:17
  that
• 6:18
  process
• 6:18
  a
• 6:18
  little
• 6:18
  bit?
• 6:20
  Yeah.
• 6:20
  So
• 6:20
  I
• 6:20
  think
• 6:20
  it's
• 6:21
  two
• 6:21
  parts.
• 6:22
  One
• 6:22
  is
• 6:23
  that
• 6:23
  we
• 6:23
  have
• 6:23
  a
• 6:24
  really
• 6:24
  talented,
• 6:25
  small
• 6:26
  but
• 6:26
  mighty
• 6:26
  team.
• 6:27
  And
• 6:27
  so
• 6:27
  our
• 6:28
  events
• 6:28
  and
• 6:28
  marketing
• 6:29
  team
• 6:29
  and
• 6:29
  sponsorship
• 6:30
  team,
• 6:31
  we're
• 6:31
  relatively
• 6:32
  small,
• 6:32
  but
• 6:32
  we
• 6:32
  do
• 6:33
  a
• 6:33
  lot.
• 6:33
  And
• 6:34
  so
• 6:34
  they
• 6:34
  have
• 6:34
  years
• 6:35
  of
• 6:35
  experience
• 6:36
  in
• 6:36
  sourcing
• 6:37
  venues,
• 6:38
  looking
• 6:38
  for
• 6:38
  places
• 6:39
  to
• 6:39
  hold
• 6:39
  our
• 6:39
  events,
• 6:40
  given
• 6:41
  what
• 6:41
  types
• 6:41
  of
• 6:41
  formats
• 6:42
  or
• 6:42
  the
• 6:43
  way
• 6:43
  we
• 6:43
  want
• 6:44
  things
• 6:44
  to
• 6:44
  come
• 6:44
  across.
• 6:45
  But
• 6:46
  then
• 6:46
  I
• 6:46
  think
• 6:46
  it's
• 6:47
  also
• 6:47
  recognizing
• 6:48
  and
• 6:48
  understanding
• 6:51
  our
• 6:51
  position
• 6:52
  because
• 6:53
  we
• 6:53
  are
• 6:54
  serving
• 6:55
  the
• 6:55
  industry,
• 6:56
  we
• 6:56
  are
• 6:56
  serving
• 6:56
  the
• 6:57
  experts.
• 6:57
  And
• 6:58
  so
• 6:58
  we
• 6:58
  want
• 6:59
  to
• 6:59
  know
• 6:59
  from
• 6:59
  you
• 7:00
  what
• 7:00
  makes
• 7:00
  the
• 7:01
  most
• 7:01
  sense
• 7:01
  logistically,
• 7:02
  because
• 7:02
  that's
• 7:02
  not
• 7:03
  in
• 7:03
  our
• 7:03
  wheelhouse.
• 7:04
  And
• 7:04
  I
• 7:05
  think
• 7:05
  that
• 7:05
  goes
• 7:05
  to
• 7:06
  show
• 7:06
  with
• 7:06
  like
• 7:06
  any
• 7:07
  partnership
• 7:07
  that
• 7:08
  we
• 7:08
  have,
• 7:08
  we
• 7:09
  want
• 7:10
  them
• 7:10
  to
• 7:10
  be
• 7:10
  the
• 7:10
  advisors,
• 7:11
  we
• 7:11
  want
• 7:11
  them
• 7:12
  to
• 7:12
  come
• 7:12
  to
• 7:12
  us.
• 7:12
  We
• 7:12
  really
• 7:13
  want
• 7:13
  to
• 7:13
  be
• 7:13
  collaborative.
• 7:14
  We
• 7:14
  want
• 7:14
  to
• 7:15
  show
• 7:15
  how
• 7:15
  well
• 7:16
  we
• 7:16
  can
• 7:16
  work
• 7:16
  together.
• 7:17
  Because
• 7:18
  when
• 7:18
  we're
• 7:18
  achieving
• 7:19
  your
• 7:19
  goals,
• 7:19
  we
• 7:20
  achieve
• 7:20
  ours,
• 7:21
  and
• 7:21
  then
• 7:21
  our
• 7:22
  members
• 7:22
  then
• 7:22
  are
• 7:23
  getting
• 7:23
  what
• 7:23
  they
• 7:24
  need
• 7:24
  from
• 7:24
  us
• 7:24
  as
• 7:24
  well.
• 7:26
  I
• 7:26
  think
• 7:26
  I
• 7:27
  recently
• 7:27
  read
• 7:27
  on
• 7:27
  your
• 7:28
  website,
• 7:28
  or
• 7:28
  it
• 7:28
  might
• 7:29
  have
• 7:29
  been
• 7:29
  a
• 7:30
  part
• 7:30
  of
• 7:30
  some
• 7:30
  of
• 7:30
  the
• 7:30
  literature
• 7:31
  that
• 7:31
  you
• 7:31
  guys
• 7:31
  send
• 7:32
  out
• 7:32
  often,
• 7:33
  which
• 7:33
  I
• 7:33
  love
• 7:33
  and
• 7:34
  everybody
• 7:34
  else
• 7:34
  does
• 7:34
  as
• 7:35
  well.
• 7:35
  I
• 7:35
  know
• 7:36
  that
• 7:36
  as
• 7:36
  far
• 7:36
  as
• 7:37
  membership
• 7:37
  goes,
• 7:37
  it's
• 7:38
  always
• 7:38
  growing,
• 7:38
  and
• 7:38
  part
• 7:39
  of
• 7:39
  your
• 7:39
  world
• 7:39
  is
• 7:39
  obviously
• 7:40
  being
• 7:40
  involved
• 7:41
  in
• 7:41
  that
• 7:41
  as
• 7:42
  well.
• 7:42
  What
• 7:42
  have
• 7:43
  you
• 7:43
  seen
• 7:43
  over
• 7:44
  the
• 7:44
  years
• 7:44
  that
• 7:44
  you've
• 7:45
  been
• 7:45
  with
• 7:45
  the
• 7:45
  CEW
• 7:46
  as
• 7:46
  far
• 7:46
  as
• 7:46
  growth
• 7:46
  with
• 7:47
  opportunities
• 7:48
  within
• 7:48
  brands?
• 7:48
  Of
• 7:49
  course,
• 7:49
  there's
• 7:49
  the
• 7:49
  large
• 7:50
  brands
• 7:50
  that
• 7:50
  everybody
• 7:51
  knows
• 7:51
  well,
• 7:52
  but
• 7:52
  what
• 7:52
  about
• 7:52
  the
• 7:52
  indie
• 7:53
  brands
• 7:53
  and
• 7:53
  the
• 7:53
  smaller
• 7:53
  brands,
• 7:54
  how
• 7:54
  do
• 7:54
  you
• 7:54
  connect
• 7:55
  with
• 7:55
  them
• 7:55
  as
• 7:55
  well?
• 7:56
  Yeah,
• 7:57
  when
• 7:57
  I
• 7:57
  started,
• 7:58
  it
• 7:58
  was
• 7:58
  a
• 7:59
  very
• 7:59
  different
• 7:59
  organization
• 8:00
  than
• 8:00
  it
• 8:00
  is
• 8:00
  now.
• 8:01
  We
• 8:02
  have
• 8:02
  really
• 8:03
  brought
• 8:03
  in
• 8:03
  a
• 8:04
  lot
• 8:04
  of
• 8:04
  the
• 8:04
  smaller,
• 8:05
  up
• 8:05
  and
• 8:05
  coming
• 8:05
  indie
• 8:06
  brands
• 8:06
  into
• 8:07
  our
• 8:07
  membership,
• 8:08
  but
• 8:08
  we
• 8:08
  still
• 8:08
  have
• 8:09
  those
• 8:09
  legacy
• 8:10
  brands
• 8:10
  actively
• 8:11
  involved
• 8:11
  through
• 8:12
  our
• 8:12
  board
• 8:12
  and
• 8:12
  through
• 8:13
  membership.
• 8:14
  Membership's
• 8:15
  interesting
• 8:15
  because
• 8:17
  again,
• 8:17
  bringing
• 8:18
  people
• 8:18
  into
• 8:18
  the
• 8:18
  community
• 8:19
  comes
• 8:19
  first
• 8:20
  and
• 8:20
  foremost
• 8:21
  and
• 8:21
  we
• 8:22
  also
• 8:22
  want
• 8:22
  to
• 8:22
  serve.
• 8:23
  So
• 8:23
  during
• 8:23
  the
• 8:24
  pandemic,
• 8:24
  we
• 8:25
  were
• 8:25
  able
• 8:25
  to
• 8:25
  open
• 8:26
  up
• 8:26
  our
• 8:26
  doors
• 8:26
  and
• 8:27
  do
• 8:27
  a
• 8:28
  lot
• 8:28
  more
• 8:28
  virtually
• 8:29
  because
• 8:29
  we
• 8:29
  used
• 8:30
  to
• 8:30
  have
• 8:30
  events
• 8:30
  primarily
• 8:31
  in
• 8:31
  New
• 8:31
  York
• 8:32
  City
• 8:32
  and
• 8:33
  our
• 8:33
  west
• 8:33
  coast
• 8:33
  members
• 8:33
  are.
• 8:34
  People
• 8:34
  across
• 8:34
  the
• 8:34
  country
• 8:35
  were
• 8:35
  so
• 8:36
  excited
• 8:36
  when
• 8:36
  we
• 8:36
  were
• 8:37
  opening
• 8:37
  those
• 8:37
  doors
• 8:38
  up
• 8:38
  and
• 8:38
  they
• 8:38
  could
• 8:38
  access
• 8:39
  our
• 8:39
  programming
• 8:39
  no
• 8:40
  matter
• 8:40
  where
• 8:40
  they
• 8:40
  are.
• 8:41
  And
• 8:41
  so
• 8:41
  I
• 8:41
  think
• 8:42
  that's
• 8:42
  been
• 8:42
  something
• 8:43
  new
• 8:43
  that
• 8:44
  we're
• 8:44
  going
• 8:44
  to
• 8:44
  continue
• 8:46
  with
• 8:46
  the
• 8:46
  understanding
• 8:47
  that
• 8:47
  we
• 8:47
  still
• 8:47
  need
• 8:47
  in
• 8:48
  person
• 8:48
  opportunities
• 8:49
  to
• 8:49
  connect
• 8:49
  with
• 8:50
  one
• 8:50
  another.
• 8:51
  Webinars
• 8:52
  is
• 8:53
  something
• 8:53
  I
• 8:54
  know
• 8:54
  when
• 8:54
  I
• 8:55
  first
• 8:55
  started
• 8:55
  interacting
• 8:56
  with
• 8:57
  the
• 8:57
  folks
• 8:57
  over
• 8:58
  at
• 8:58
  cew,
• 8:58
  we
• 8:59
  were
• 8:59
  invited
• 8:59
  to
• 8:59
  a
• 9:00
  tremendous
• 9:00
  amount
• 9:00
  of
• 9:01
  these
• 9:01
  webinars,
• 9:02
  which
• 9:02
  are
• 9:03
  really
• 9:04
  industry
• 9:04
  staples
• 9:05
  now.
• 9:05
  The
• 9:06
  process
• 9:06
  of
• 9:07
  the
• 9:07
  education
• 9:07
  that
• 9:08
  is
• 9:08
  involved
• 9:08
  and
• 9:09
  the
• 9:09
  feedback
• 9:10
  that
• 9:10
  you're
• 9:10
  getting
• 9:10
  from
• 9:10
  these
• 9:11
  industry
• 9:11
  trend
• 9:11
  setting
• 9:12
  leaders
• 9:12
  is
• 9:12
  unbelievable.
• 9:13
  How
• 9:13
  does
• 9:14
  that
• 9:14
  work?
• 9:14
  Of
• 9:15
  course,
• 9:15
  I
• 9:15
  know
• 9:15
  you
• 9:15
  want
• 9:15
  Mike
• 9:16
  Ryan
• 9:16
  with
• 9:16
  Minutes
• 9:16
  with
• 9:16
  Mike
• 9:17
  as
• 9:17
  a
• 9:17
  webinar,
• 9:17
  but
• 9:18
  that
• 9:18
  aside,
• 9:19
  how
• 9:19
  do
• 9:19
  you,
• 9:20
  how
• 9:20
  do
• 9:20
  you
• 9:20
  engage
• 9:20
  that?
• 9:20
  How
• 9:21
  do
• 9:21
  you
• 9:21
  find
• 9:21
  those
• 9:21
  opportunities
• 9:22
  with
• 9:22
  these
• 9:23
  trendsetters?
• 9:26
  Yeah,
• 9:26
  we
• 9:26
  actually
• 9:27
  just
• 9:27
  held
• 9:28
  our
• 9:28
  State
• 9:28
  of
• 9:29
  the
• 9:29
  Industry
• 9:29
  Global
• 9:30
  Trend
• 9:30
  Report
• 9:30
  event
• 9:31
  earlier
• 9:31
  this
• 9:31
  month.
• 9:31
  And
• 9:32
  that
• 9:32
  is
• 9:32
  a
• 9:32
  signature
• 9:33
  program
• 9:33
  that
• 9:33
  we
• 9:34
  do.
• 9:35
  We
• 9:35
  lean
• 9:36
  in
• 9:36
  and
• 9:37
  really
• 9:37
  work
• 9:38
  collaboratively
• 9:39
  with
• 9:39
  our
• 9:40
  data
• 9:40
  providers
• 9:41
  to
• 9:41
  identify
• 9:42
  these
• 9:42
  trending
• 9:43
  topics
• 9:44
  to
• 9:44
  help
• 9:45
  them,
• 9:45
  or
• 9:46
  they
• 9:46
  help
• 9:46
  guide
• 9:47
  us
• 9:47
  and
• 9:47
  expand
• 9:48
  on
• 9:48
  the
• 9:48
  topics
• 9:48
  that
• 9:49
  we
• 9:49
  should
• 9:49
  share
• 9:49
  out
• 9:49
  with
• 9:50
  our
• 9:50
  industry.
• 9:50
  Because
• 9:51
  we're
• 9:51
  all,
• 9:52
  you
• 9:52
  know,
• 9:52
  wanting
• 9:53
  to
• 9:53
  know
• 9:53
  what's
• 9:53
  coming
• 9:54
  up,
• 9:54
  how
• 9:54
  the
• 9:54
  future
• 9:55
  of
• 9:55
  the
• 9:55
  industry
• 9:55
  is
• 9:56
  going.
• 9:56
  And
• 9:57
  we
• 9:57
  look
• 9:57
  to
• 9:57
  them
• 9:58
  to
• 9:58
  really
• 9:59
  work
• 9:59
  together
• 10:00
  to
• 10:00
  identify
• 10:00
  and
• 10:01
  create
• 10:02
  webinars
• 10:03
  and,
• 10:03
  and
• 10:04
  programs
• 10:05
  that
• 10:05
  speak
• 10:05
  to
• 10:06
  our
• 10:06
  members.
• 10:06
  And
• 10:06
  I
• 10:06
  think
• 10:07
  that's
• 10:07
  also
• 10:07
  a
• 10:07
  unique
• 10:08
  difference
• 10:09
  too
• 10:10
  in
• 10:10
  the
• 10:10
  world
• 10:10
  we're
• 10:10
  living
• 10:11
  in
• 10:11
  now,
• 10:11
  because
• 10:13
  we
• 10:13
  don't
• 10:13
  have
• 10:13
  to
• 10:14
  fill
• 10:14
  that
• 10:14
  ballroom
• 10:15
  of
• 10:15
  a
• 10:15
  thousand
• 10:15
  people.
• 10:16
  We
• 10:16
  can
• 10:16
  speak
• 10:17
  to
• 10:17
  a
• 10:17
  smaller
• 10:17
  audience
• 10:18
  that
• 10:18
  are
• 10:18
  really
• 10:19
  engaged
• 10:19
  and
• 10:20
  are
• 10:20
  looking
• 10:20
  for
• 10:21
  resources
• 10:22
  and
• 10:22
  to
• 10:22
  be
• 10:23
  able
• 10:23
  to
• 10:23
  connect
• 10:23
  with
• 10:23
  companies
• 10:24
  like
• 10:24
  yours.
• 10:26
  Awesome.
• 10:28
  The
• 10:28
  term
• 10:29
  AI.
• 10:29
  This
• 10:29
  is
• 10:30
  the
• 10:30
  new
• 10:30
  thing
• 10:30
  and
• 10:30
  the
• 10:31
  new
• 10:31
  trend
• 10:32
  that
• 10:32
  is
• 10:33
  really
• 10:34
  infiltrating
• 10:34
  all
• 10:35
  of
• 10:35
  our
• 10:35
  worlds,
• 10:35
  right?
• 10:35
  Even
• 10:36
  on
• 10:36
  the
• 10:36
  distribution
• 10:37
  and
• 10:37
  fulfillment.
• 10:38
  And
• 10:38
  people
• 10:38
  want
• 10:38
  to
• 10:39
  start
• 10:39
  talking
• 10:39
  about
• 10:40
  how
• 10:40
  AI
• 10:41
  is
• 10:41
  going
• 10:41
  to
• 10:42
  connect
• 10:42
  with
• 10:43
  warehousing
• 10:43
  and
• 10:43
  logistics,
• 10:44
  doing
• 10:45
  fulfillment.
• 10:46
  When
• 10:46
  people
• 10:46
  are
• 10:46
  placing
• 10:47
  Orders
• 10:47
  as
• 10:47
  far
• 10:47
  as
• 10:47
  customization,
• 10:49
  which
• 10:49
  of
• 10:49
  course
• 10:49
  you
• 10:49
  know
• 10:50
  is
• 10:50
  pim's
• 10:50
  bread
• 10:51
  and
• 10:51
  butter
• 10:51
  and
• 10:52
  certainly
• 10:52
  what
• 10:52
  we've
• 10:54
  been
• 10:54
  known
• 10:54
  for
• 10:54
  for
• 10:55
  the
• 10:55
  last
• 10:55
  35
• 10:55
  years.
• 10:56
  Maybe
• 10:56
  you
• 10:56
  can
• 10:57
  talk
• 10:57
  a
• 10:57
  little
• 10:57
  bit
• 10:57
  about
• 10:57
  that
• 10:57
  too.
• 10:58
  These
• 10:58
  new
• 10:58
  up
• 10:58
  and
• 10:59
  coming
• 10:59
  trends,
• 10:59
  certainly
• 10:59
  AI,
• 11:00
  but
• 11:00
  how
• 11:00
  do
• 11:01
  you
• 11:01
  see
• 11:01
  that
• 11:01
  engaging,
• 11:02
  you
• 11:03
  know,
• 11:03
  your
• 11:04
  world
• 11:04
  over
• 11:04
  there
• 11:04
  as
• 11:05
  far
• 11:05
  as
• 11:05
  internally
• 11:05
  at
• 11:06
  the
• 11:06
  CEW
• 11:06
  or
• 11:07
  with
• 11:07
  the
• 11:08
  people
• 11:08
  that
• 11:08
  you
• 11:09
  know
• 11:09
  are
• 11:09
  members.
• 11:11
  Yeah.
• 11:11
  So
• 11:11
  some
• 11:11
  of
• 11:11
  the
• 11:12
  trends
• 11:12
  that
• 11:13
  were
• 11:13
  discussed
• 11:13
  in
• 11:14
  the
• 11:15
  state
• 11:15
  of
• 11:15
  the
• 11:15
  industry
• 11:16
  was
• 11:16
  definitely
• 11:17
  technology.
• 11:18
  Like
• 11:18
  you
• 11:19
  mentioned,
• 11:19
  the
• 11:20
  rise
• 11:20
  of
• 11:20
  aesthetics
• 11:21
  and
• 11:21
  medispas,
• 11:22
  like
• 11:22
  a
• 11:22
  growing
• 11:23
  interest
• 11:23
  in
• 11:23
  professional
• 11:24
  beauty
• 11:24
  treatments
• 11:25
  and
• 11:25
  services.
• 11:26
  Also
• 11:27
  social
• 11:27
  platforms
• 11:28
  and
• 11:28
  their
• 11:28
  impact
• 11:29
  on
• 11:29
  product
• 11:30
  sales
• 11:30
  and
• 11:31
  brands
• 11:31
  leveraging
• 11:31
  TikTok
• 11:32
  and
• 11:33
  reaching
• 11:33
  and
• 11:33
  engaging
• 11:34
  with
• 11:34
  consumers
• 11:35
  in
• 11:35
  new
• 11:35
  ways.
• 11:36
  Also
• 11:37
  I
• 11:37
  think
• 11:37
  the
• 11:37
  direct
• 11:38
  to
• 11:38
  consumer
• 11:39
  purchasing
• 11:39
  has
• 11:39
  become
• 11:40
  more
• 11:40
  prevalent.
• 11:40
  So
• 11:41
  how
• 11:41
  consumers
• 11:42
  are
• 11:42
  shopping.
• 11:43
  And
• 11:44
  then
• 11:44
  there's
• 11:44
  also
• 11:45
  some
• 11:45
  challenges
• 11:46
  that
• 11:46
  the
• 11:46
  industry
• 11:47
  is
• 11:47
  looking
• 11:47
  but
• 11:48
  I
• 11:48
  think
• 11:48
  that's
• 11:48
  more
• 11:48
  of
• 11:48
  a
• 11:49
  reflection
• 11:49
  of
• 11:49
  society
• 11:50
  in
• 11:50
  general
• 11:50
  too.
• 11:51
  Like
• 11:51
  not
• 11:52
  surprising,
• 11:52
  people
• 11:53
  are
• 11:53
  looking
• 11:53
  for
• 11:53
  guidance
• 11:54
  when
• 11:54
  it
• 11:55
  comes
• 11:55
  to
• 11:55
  sustainability,
• 11:57
  inclusivity
• 11:58
  and
• 11:58
  technology
• 11:59
  and
• 11:59
  I
• 11:59
  think
• 12:00
  that's
• 12:00
  from
• 12:00
  the
• 12:00
  brand
• 12:01
  level
• 12:02
  and
• 12:02
  you
• 12:02
  know,
• 12:03
  how
• 12:03
  you're
• 12:03
  improving
• 12:04
  efficiencies
• 12:04
  but
• 12:05
  also
• 12:05
  in
• 12:06
  our
• 12:06
  day
• 12:06
  to
• 12:06
  day
• 12:06
  work
• 12:07
  and
• 12:07
  how
• 12:07
  we
• 12:07
  can
• 12:07
  better
• 12:08
  streamline,
• 12:09
  you
• 12:09
  know,
• 12:09
  what
• 12:09
  we're
• 12:09
  doing.
• 12:10
  I've
• 12:10
  heard
• 12:11
  we
• 12:11
  can
• 12:12
  use
• 12:12
  AI
• 12:13
  to
• 12:13
  gather
• 12:13
  all
• 12:14
  your
• 12:14
  email
• 12:15
  emails
• 12:15
  and
• 12:16
  tell
• 12:16
  you
• 12:16
  your
• 12:17
  history
• 12:17
  with
• 12:18
  somebody.
• 12:18
  So
• 12:19
  it's
• 12:19
  wild,
• 12:20
  it's
• 12:20
  incredible
• 12:21
  what
• 12:21
  the,
• 12:22
  you
• 12:22
  know,
• 12:22
  what
• 12:22
  the
• 12:22
  future
• 12:23
  holds
• 12:23
  for
• 12:23
  that.
• 12:24
  I
• 12:24
  mean,
• 12:24
  I
• 12:24
  know
• 12:25
  it's
• 12:25
  really
• 12:25
  in
• 12:26
  its
• 12:26
  infancy
• 12:26
  and
• 12:26
  people
• 12:26
  are
• 12:27
  just
• 12:27
  sort
• 12:27
  of
• 12:28
  coming
• 12:28
  to
• 12:28
  terms
• 12:28
  exactly
• 12:29
  what
• 12:29
  it
• 12:29
  can
• 12:29
  do
• 12:29
  if
• 12:29
  they
• 12:30
  even
• 12:30
  know
• 12:30
  that
• 12:30
  yet.
• 12:31
  But
• 12:31
  the
• 12:31
  opportunity
• 12:32
  for,
• 12:33
  you
• 12:33
  know,
• 12:34
  the
• 12:34
  vendor
• 12:35
  side,
• 12:35
  speaking
• 12:35
  for
• 12:35
  the
• 12:35
  vendor
• 12:36
  side
• 12:36
  is,
• 12:36
  is
• 12:37
  limitless.
• 12:37
  Right.
• 12:38
  It
• 12:38
  just
• 12:38
  adds
• 12:39
  that
• 12:39
  much
• 12:39
  more
• 12:40
  customization
• 12:40
  that
• 12:41
  people
• 12:41
  can
• 12:41
  get
• 12:41
  used
• 12:41
  to.
• 12:42
  As
• 12:42
  far
• 12:42
  as,
• 12:42
  you
• 12:43
  know,
• 12:43
  what
• 12:43
  type
• 12:44
  of
• 12:44
  shade
• 12:44
  matching
• 12:44
  they
• 12:45
  want
• 12:45
  or
• 12:45
  if
• 12:45
  it's
• 12:45
  apparel,
• 12:46
  the
• 12:46
  different
• 12:46
  sizes
• 12:47
  of
• 12:47
  apparel,
• 12:47
  color,
• 12:48
  you
• 12:48
  know,
• 12:49
  distribution
• 12:49
  types,
• 12:50
  it's,
• 12:50
  it's
• 12:51
  really
• 12:51
  endless.
• 12:51
  So
• 12:51
  it's,
• 12:52
  it's
• 12:52
  something
• 12:53
  that's
• 12:53
  coming.
• 12:53
  You,
• 12:54
  you
• 12:54
  never
• 12:54
  know
• 12:54
  how
• 12:54
  fast
• 12:54
  it's
• 12:55
  going
• 12:55
  to
• 12:55
  come.
• 12:55
  It
• 12:55
  seems
• 12:55
  like
• 12:55
  it's
• 12:56
  happening
• 12:56
  more
• 12:56
  and
• 12:56
  more
• 12:56
  every
• 12:56
  day
• 12:56
  with
• 12:57
  the
• 12:57
  chat,
• 12:57
  GPT
• 12:57
  and
• 12:58
  the
• 12:58
  AI
• 12:58
  and
• 12:58
  all
• 12:58
  that
• 12:59
  stuff
• 13:00
  simultaneously.
• 13:00
  It's
• 13:00
  wonderful.
• 13:01
  I
• 13:01
  noticed
• 13:02
  on
• 13:02
  your
• 13:03
  LinkedIn
• 13:03
  profile
• 13:04
  that
• 13:04
  you
• 13:04
  are,
• 13:05
  you
• 13:05
  volunteer
• 13:06
  with
• 13:06
  cystic
• 13:06
  fibrosis,
• 13:07
  is
• 13:07
  that
• 13:07
  right?
• 13:08
  Yeah,
• 13:08
  you
• 13:08
  could
• 13:08
  talk
• 13:09
  a
• 13:09
  little
• 13:09
  bit
• 13:09
  about
• 13:09
  that
• 13:09
  too.
• 13:11
  Yeah.
• 13:11
  So
• 13:12
  my
• 13:12
  cousin
• 13:12
  Olivia
• 13:13
  was
• 13:13
  diagnosed
• 13:14
  at
• 13:14
  a
• 13:15
  very
• 13:15
  young
• 13:15
  age
• 13:15
  and
• 13:16
  I've
• 13:16
  been
• 13:16
  actively
• 13:17
  involved
• 13:17
  with
• 13:17
  the
• 13:18
  foundation
• 13:18
  since
• 13:18
  then.
• 13:19
  I
• 13:19
  actually
• 13:20
  started
• 13:21
  our
• 13:21
  national
• 13:22
  family
• 13:22
  team
• 13:22
  back
• 13:23
  in
• 13:23
  2013,
• 13:24
  and
• 13:24
  it
• 13:25
  enabled
• 13:25
  us
• 13:26
  to.
• 13:26
  To
• 13:27
  have
• 13:27
  multiple
• 13:28
  fundraising
• 13:28
  teams
• 13:29
  across
• 13:29
  the
• 13:29
  country
• 13:29
  all
• 13:30
  raising
• 13:30
  money
• 13:30
  to
• 13:30
  the
• 13:31
  same
• 13:32
  group.
• 13:33
  And
• 13:34
  I
• 13:34
  really
• 13:34
  am
• 13:35
  just
• 13:35
  so
• 13:35
  impressed
• 13:36
  with
• 13:36
  the
• 13:36
  work
• 13:36
  that
• 13:37
  the
• 13:37
  foundation's
• 13:37
  doing
• 13:38
  because
• 13:38
  I've
• 13:39
  been
• 13:39
  able
• 13:39
  to
• 13:39
  see
• 13:39
  firsthand
• 13:40
  how
• 13:40
  much
• 13:40
  of
• 13:41
  an
• 13:41
  impact
• 13:41
  it's
• 13:41
  had
• 13:41
  on
• 13:42
  her
• 13:42
  life.
• 13:43
  When
• 13:43
  she
• 13:43
  was
• 13:43
  diagnosed,
• 13:44
  the
• 13:44
  life
• 13:45
  expectancy
• 13:45
  was
• 13:45
  in
• 13:45
  the
• 13:46
  mid-30s,
• 13:46
  and
• 13:46
  now
• 13:47
  it's
• 13:47
  40s,
• 13:47
  50s
• 13:48
  and
• 13:48
  beyond.
• 13:49
  And,
• 13:49
  you
• 13:49
  know,
• 13:50
  they
• 13:50
  really
• 13:50
  improved
• 13:51
  day
• 13:51
  to
• 13:51
  day,
• 13:52
  like
• 13:52
  therapies
• 13:52
  and
• 13:53
  management
• 13:53
  strategies.
• 13:55
  And
• 13:55
  I'm
• 13:55
  also
• 13:55
  able
• 13:56
  to
• 13:56
  utilize
• 13:57
  my
• 13:57
  experience
• 13:58
  professionally
• 13:59
  to
• 13:59
  help
• 14:00
  to
• 14:00
  drive
• 14:00
  fundraising
• 14:01
  events,
• 14:02
  organize
• 14:03
  golf
• 14:03
  tournaments.
• 14:04
  And
• 14:04
  we've
• 14:05
  raised
• 14:06
  through
• 14:06
  just
• 14:07
  like,
• 14:07
  word
• 14:07
  of
• 14:07
  mouth
• 14:08
  and
• 14:08
  family,
• 14:08
  we've
• 14:09
  raised
• 14:09
  over
• 14:09
  $70,000
• 14:10
  for
• 14:10
  the
• 14:11
  organization.
• 14:11
  So,
• 14:12
  you
• 14:12
  know,
• 14:12
  it's
• 14:13
  really
• 14:13
  great
• 14:13
  and
• 14:13
  I'm
• 14:14
  really
• 14:14
  happy
• 14:14
  to
• 14:14
  be
• 14:14
  a
• 14:14
  part
• 14:14
  of
• 14:15
  it.
• 14:15
  And
• 14:15
  she's
• 14:15
  just
• 14:16
  such
• 14:16
  an
• 14:16
  inspiration.
• 14:17
  I'm
• 14:17
  sure
• 14:17
  it
• 14:18
  makes
• 14:18
  you
• 14:18
  feel
• 14:18
  wonderful,
• 14:19
  too.
• 14:19
  Good
• 14:19
  for
• 14:19
  you.
• 14:20
  I
• 14:20
  know.
• 14:20
  I
• 14:20
  was
• 14:20
  going
• 14:21
  to
• 14:21
  ask
• 14:21
  you
• 14:21
  that
• 14:21
  part
• 14:21
  about
• 14:22
  sort
• 14:22
  of
• 14:22
  elevating
• 14:22
  it
• 14:23
  on
• 14:23
  the
• 14:23
  professional
• 14:23
  end,
• 14:24
  too,
• 14:24
  because
• 14:25
  similarly,
• 14:26
  I
• 14:26
  have
• 14:26
  experience
• 14:26
  with
• 14:27
  the
• 14:27
  American
• 14:27
  Heart
• 14:27
  association,
• 14:28
  and
• 14:29
  it
• 14:29
  just
• 14:29
  started
• 14:30
  off
• 14:30
  as
• 14:30
  some
• 14:30
  conversational
• 14:31
  things
• 14:31
  and
• 14:31
  then
• 14:32
  some
• 14:32
  volunteer
• 14:32
  hours,
• 14:33
  and
• 14:33
  then
• 14:33
  now
• 14:33
  it's,
• 14:34
  you
• 14:34
  know,
• 14:34
  I
• 14:34
  think
• 14:34
  they
• 14:35
  want
• 14:35
  to
• 14:35
  be
• 14:35
  on
• 14:35
  minutes
• 14:35
  with
• 14:35
  Mike
• 14:36
  and
• 14:36
  they
• 14:36
  want
• 14:36
  to,
• 14:36
  you
• 14:37
  know,
• 14:37
  they
• 14:37
  really
• 14:37
  want
• 14:37
  to,
• 14:38
  and
• 14:38
  I
• 14:38
  don't
• 14:38
  blame
• 14:38
  them,
• 14:38
  take
• 14:39
  advantage
• 14:39
  of
• 14:39
  the
• 14:39
  opportunities
• 14:40
  that
• 14:40
  we
• 14:40
  give
• 14:40
  them.
• 14:41
  So
• 14:41
  that's
• 14:41
  why
• 14:41
  we
• 14:41
  do
• 14:41
  it.
• 14:42
  We
• 14:42
  certainly
• 14:42
  give
• 14:43
  our
• 14:43
  all
• 14:43
  as
• 14:43
  you
• 14:43
  do
• 14:43
  as
• 14:44
  well,
• 14:44
  and
• 14:44
  it's
• 14:44
  certainly
• 14:45
  much
• 14:45
  appreciated
• 14:45
  in
• 14:45
  that
• 14:46
  aspect.
• 14:46
  As
• 14:46
  to
• 14:48
  looking
• 14:48
  ahead,
• 14:48
  what
• 14:49
  are,
• 14:49
  what
• 14:49
  are
• 14:49
  some
• 14:49
  of
• 14:50
  the
• 14:50
  goals
• 14:50
  and
• 14:50
  aspirations
• 14:52
  for
• 14:52
  you
• 14:52
  professionally
• 14:53
  and
• 14:53
  personally
• 14:54
  with
• 14:54
  the
• 14:54
  cw?
• 14:55
  I
• 14:55
  know
• 14:55
  you're,
• 14:56
  you're
• 14:56
  a
• 14:56
  West
• 14:56
  Coaster
• 14:56
  now,
• 14:57
  so
• 14:57
  talk
• 14:58
  about
• 14:58
  that
• 14:58
  a
• 14:58
  little
• 14:58
  bit.
• 14:58
  But
• 14:59
  tell
• 14:59
  me,
• 14:59
  what's
• 14:59
  the
• 14:59
  next
• 14:59
  steps
• 15:00
  for
• 15:00
  Landry?
• 15:01
  Yeah,
• 15:02
  I
• 15:02
  relocated
• 15:03
  to
• 15:03
  Seattle
• 15:04
  and
• 15:04
  I'm.
• 15:05
  I
• 15:05
  feel
• 15:05
  like
• 15:06
  I'm
• 15:06
  back
• 15:06
  and
• 15:07
  forth
• 15:07
  so
• 15:07
  much.
• 15:07
  People
• 15:07
  don't
• 15:08
  know
• 15:08
  where
• 15:08
  I
• 15:08
  am,
• 15:08
  and
• 15:09
  sometimes
• 15:09
  I
• 15:09
  don't
• 15:10
  know
• 15:10
  where
• 15:10
  I
• 15:10
  am.
• 15:10
  When
• 15:10
  I
• 15:10
  go
• 15:11
  to
• 15:11
  tsa,
• 15:11
  they're
• 15:12
  like,
• 15:12
  where
• 15:12
  are
• 15:12
  you
• 15:12
  going?
• 15:12
  Like,
• 15:13
  wait
• 15:13
  a
• 15:13
  minute,
• 15:13
  where
• 15:13
  am
• 15:14
  I?
• 15:16
  But
• 15:16
  I,
• 15:17
  I
• 15:17
  think
• 15:18
  being
• 15:18
  on
• 15:19
  the
• 15:19
  west
• 15:19
  coast
• 15:20
  has
• 15:20
  made
• 15:21
  me,
• 15:21
  you
• 15:21
  know,
• 15:22
  connect
• 15:22
  more.
• 15:23
  I've
• 15:23
  done
• 15:23
  a
• 15:23
  lot
• 15:24
  with
• 15:24
  our
• 15:24
  west
• 15:24
  coast
• 15:24
  committee
• 15:25
  over
• 15:25
  the
• 15:25
  years
• 15:26
  and
• 15:26
  really
• 15:27
  love
• 15:27
  that
• 15:28
  west
• 15:28
  coast
• 15:28
  based
• 15:28
  pd.
• 15:29
  So
• 15:29
  I
• 15:30
  am
• 15:30
  really
• 15:31
  excited
• 15:31
  that
• 15:32
  we're
• 15:32
  hosting
• 15:33
  our
• 15:33
  Female
• 15:34
  Founders
• 15:34
  award
• 15:34
  event
• 15:35
  in
• 15:36
  LA
• 15:36
  on
• 15:36
  May
• 15:37
  7th.
• 15:38
  And
• 15:38
  so
• 15:38
  I
• 15:39
  couldn't
• 15:39
  be
• 15:39
  more
• 15:39
  happy
• 15:40
  about
• 15:40
  that.
• 15:41
  So
• 15:41
  I
• 15:41
  think
• 15:41
  building
• 15:41
  that
• 15:42
  out,
• 15:43
  expanding
• 15:43
  our
• 15:44
  reach,
• 15:44
  and,
• 15:45
  you
• 15:45
  know,
• 15:45
  from
• 15:46
  a
• 15:46
  personal
• 15:46
  level
• 15:46
  too,
• 15:47
  like
• 15:47
  utilizing
• 15:48
  my
• 15:48
  skills,
• 15:49
  utilizing
• 15:50
  my
• 15:51
  relationship,
• 15:52
  building
• 15:52
  experience,
• 15:53
  to
• 15:54
  engage
• 15:55
  with
• 15:55
  people
• 15:55
  and
• 15:56
  welcome
• 15:56
  them
• 15:56
  in
• 15:57
  and
• 15:57
  spread
• 15:57
  the
• 15:58
  word
• 15:58
  and
• 15:58
  awareness
• 15:59
  and
• 15:59
  just,
• 15:59
  yeah,
• 16:00
  elevating
• 16:00
  myself
• 16:01
  and
• 16:01
  the
• 16:01
  organization.
• 16:03
  I
• 16:03
  know
• 16:03
  that
• 16:04
  if
• 16:04
  you
• 16:04
  go
• 16:04
  onto
• 16:04
  the
• 16:05
  CEW
• 16:05
  website,
• 16:06
  which
• 16:06
  is
• 16:06
  cew.org
• 16:07
  right?
• 16:08
  If
• 16:08
  you
• 16:08
  go
• 16:09
  onto
• 16:09
  that
• 16:09
  website,
• 16:10
  there's
• 16:10
  a
• 16:10
  calendar
• 16:11
  which
• 16:11
  you
• 16:11
  can
• 16:11
  see
• 16:12
  all
• 16:12
  the
• 16:12
  upcoming
• 16:13
  things
• 16:13
  and
• 16:13
  the
• 16:14
  things
• 16:14
  you
• 16:14
  have
• 16:14
  planned
• 16:14
  for
• 16:14
  the
• 16:15
  year.
• 16:15
  Do
• 16:15
  you
• 16:15
  want
• 16:15
  to
• 16:15
  talk
• 16:16
  about
• 16:16
  a
• 16:16
  couple
• 16:16
  things
• 16:17
  you
• 16:17
  have
• 16:17
  coming
• 16:17
  up?
• 16:19
  Yeah.
• 16:19
  So
• 16:19
  on
• 16:19
  that
• 16:20
  same
• 16:20
  point
• 16:20
  of
• 16:21
  female
• 16:21
  founders,
• 16:23
  I'm
• 16:23
  a
• 16:23
  little
• 16:24
  partial
• 16:24
  to
• 16:25
  our
• 16:25
  Women's
• 16:25
  Leadership
• 16:26
  Awards
• 16:26
  program.
• 16:27
  It's
• 16:28
  really
• 16:28
  a
• 16:28
  reflection
• 16:29
  of
• 16:29
  what
• 16:29
  CW's
• 16:30
  mission
• 16:30
  is,
• 16:31
  to
• 16:31
  empower
• 16:31
  and
• 16:31
  advance
• 16:32
  female
• 16:32
  leaders.
• 16:33
  And
• 16:33
  so
• 16:34
  I
• 16:34
  personally
• 16:35
  am
• 16:35
  inspired
• 16:36
  every
• 16:36
  year
• 16:36
  by
• 16:37
  their
• 16:37
  leadership
• 16:38
  stories
• 16:38
  and
• 16:39
  the
• 16:39
  success
• 16:39
  that
• 16:39
  they've
• 16:40
  had.
• 16:40
  And
• 16:40
  I
• 16:40
  think
• 16:41
  that
• 16:42
  not
• 16:42
  only
• 16:42
  is
• 16:42
  motivating,
• 16:43
  but
• 16:44
  also
• 16:44
  has
• 16:44
  the
• 16:44
  power
• 16:45
  to
• 16:45
  transform
• 16:46
  the
• 16:46
  industry.
• 16:46
  And
• 16:47
  so
• 16:48
  that
• 16:48
  event
• 16:48
  is
• 16:48
  on
• 16:49
  April
• 16:49
  25th.
• 16:51
  And
• 16:52
  going
• 16:52
  back
• 16:52
  to
• 16:52
  these
• 16:53
  relationships
• 16:53
  we
• 16:53
  have
• 16:54
  with
• 16:54
  our
• 16:54
  data
• 16:54
  providers,
• 16:55
  we're
• 16:55
  planning
• 16:55
  a
• 16:55
  lot
• 16:56
  of
• 16:56
  trend
• 16:57
  talk
• 16:57
  events,
• 16:58
  you
• 16:58
  know,
• 16:58
  kind
• 16:58
  of
• 16:58
  honing
• 16:59
  in
• 16:59
  on
• 17:00
  topics
• 17:00
  that
• 17:00
  are
• 17:01
  trending
• 17:01
  and
• 17:01
  emerging
• 17:02
  and
• 17:02
  for
• 17:02
  people
• 17:03
  to
• 17:03
  be
• 17:03
  aware
• 17:03
  of.
• 17:04
  So
• 17:04
  those
• 17:05
  are
• 17:05
  pretty
• 17:05
  exciting.
• 17:06
  And
• 17:06
  then
• 17:07
  the
• 17:07
  Beauty
• 17:07
  Awards
• 17:08
  is
• 17:09
  always
• 17:09
  just
• 17:11
  amazing
• 17:11
  to
• 17:12
  see
• 17:12
  so
• 17:12
  much
• 17:13
  innovation
• 17:14
  and
• 17:14
  creativity
• 17:15
  and
• 17:16
  products
• 17:17
  in
• 17:17
  one
• 17:17
  room
• 17:18
  together.
• 17:19
  And,
• 17:19
  you
• 17:20
  know,
• 17:21
  looking
• 17:21
  forward
• 17:21
  to
• 17:22
  that
• 17:22
  as
• 17:22
  well.
• 17:24
  She
• 17:24
  and
• 17:24
  I,
• 17:24
  we're
• 17:25
  old
• 17:25
  hands
• 17:25
  at
• 17:25
  this
• 17:25
  now,
• 17:26
  but
• 17:26
  I
• 17:26
  think
• 17:27
  the
• 17:27
  only
• 17:27
  one
• 17:27
  busier
• 17:27
  than
• 17:28
  me
• 17:28
  that
• 17:28
  day
• 17:28
  is
• 17:28
  certainly
• 17:29
  you,
• 17:29
  right?
• 17:29
  Because
• 17:30
  I
• 17:30
  have
• 17:30
  to
• 17:30
  get
• 17:30
  the
• 17:30
  stuff
• 17:31
  to
• 17:31
  it,
• 17:31
  to
• 17:31
  the
• 17:32
  venue,
• 17:33
  unloaded
• 17:33
  into
• 17:33
  the
• 17:34
  venue.
• 17:34
  But
• 17:34
  I
• 17:34
  just
• 17:34
  see
• 17:35
  you
• 17:35
  running
• 17:35
  back
• 17:35
  and
• 17:35
  forth
• 17:36
  all
• 17:36
  night
• 17:36
  long
• 17:36
  as
• 17:37
  I
• 17:37
  give
• 17:37
  you
• 17:37
  that
• 17:37
  quick
• 17:38
  wave.
• 17:38
  But
• 17:38
  you
• 17:38
  always
• 17:39
  do
• 17:39
  a
• 17:39
  really
• 17:39
  great
• 17:39
  job.
• 17:40
  If
• 17:40
  somebody
• 17:40
  wants
• 17:40
  to
• 17:41
  be
• 17:41
  involved
• 17:42
  with
• 17:42
  the
• 17:42
  cew,
• 17:43
  either
• 17:43
  as
• 17:43
  a
• 17:43
  member
• 17:44
  or
• 17:44
  they
• 17:44
  want
• 17:44
  to
• 17:44
  get
• 17:45
  involved
• 17:45
  on
• 17:45
  the
• 17:45
  sponsorship
• 17:46
  end,
• 17:46
  what's
• 17:47
  the
• 17:47
  best
• 17:47
  and
• 17:47
  easiest
• 17:47
  way
• 17:48
  to
• 17:48
  get
• 17:48
  a
• 17:48
  hold
• 17:48
  of
• 17:48
  you
• 17:49
  and
• 17:49
  are
• 17:49
  you
• 17:49
  the
• 17:50
  right
• 17:50
  person
• 17:50
  to
• 17:50
  get
• 17:50
  a
• 17:50
  hold
• 17:50
  of.
• 17:51
  Yeah,
• 17:52
  definitely.
• 17:52
  You
• 17:53
  can
• 17:53
  actually
• 17:53
  reach
• 17:54
  out
• 17:54
  to
• 17:54
  sponsorshipew.org
• 17:57
  or
• 17:57
  my
• 17:58
  email
• 17:58
  address
• 17:58
  is
• 17:59
  lbauerw.org
• 18:01
  but
• 18:02
  you
• 18:02
  can
• 18:02
  find
• 18:03
  everyone's
• 18:03
  contact
• 18:03
  information
• 18:04
  on
• 18:04
  our
• 18:04
  website
• 18:06
  and
• 18:07
  yeah,
• 18:07
  go
• 18:07
  from
• 18:08
  there.
• 18:08
  So
• 18:08
  I
• 18:09
  would
• 18:09
  love
• 18:09
  to
• 18:09
  speak
• 18:10
  to
• 18:10
  anyone
• 18:10
  who
• 18:10
  wants
• 18:11
  to
• 18:11
  learn
• 18:11
  more.
• 18:12
  Landry
• 18:12
  Bauer,
• 18:13
  I
• 18:13
  have
• 18:13
  a
• 18:14
  lightning
• 18:14
  round
• 18:14
  of
• 18:15
  questions
• 18:15
  to
• 18:15
  ask
• 18:16
  you
• 18:16
  that
• 18:16
  I
• 18:16
  didn't
• 18:17
  share
• 18:17
  with
• 18:17
  you
• 18:17
  prior
• 18:17
  to
• 18:18
  this
• 18:18
  conversation
• 18:18
  because
• 18:19
  I
• 18:19
  want
• 18:19
  to
• 18:19
  see
• 18:19
  what
• 18:19
  you
• 18:19
  say.
• 18:20
  These
• 18:20
  are
• 18:20
  this
• 18:21
  or
• 18:21
  that
• 18:21
  type
• 18:22
  answers.
• 18:22
  I'm
• 18:22
  going
• 18:22
  to
• 18:22
  read
• 18:23
  off
• 18:23
  10.
• 18:23
  This
• 18:24
  is
• 18:24
  the
• 18:24
  thing
• 18:24
  we
• 18:24
  do
• 18:24
  here
• 18:25
  at
• 18:25
  Minutes
• 18:25
  with
• 18:25
  Mike.
• 18:25
  I'm
• 18:26
  going
• 18:26
  to
• 18:26
  read
• 18:26
  off
• 18:26
  10
• 18:26
  of
• 18:26
  these
• 18:27
  questions
• 18:28
  and
• 18:28
  you
• 18:28
  give
• 18:28
  me
• 18:28
  your
• 18:29
  responses.
• 18:29
  You
• 18:29
  ready?
• 18:32
  There's
• 18:32
  no
• 18:33
  right
• 18:33
  and
• 18:33
  Wrong
• 18:33
  answer.
• 18:35
  City
• 18:35
  streets
• 18:36
  are
• 18:36
  country
• 18:36
  trails.
• 18:39
  Oh,
• 18:40
  man.
• 18:40
  So
• 18:40
  I'm
• 18:41
  a
• 18:41
  city
• 18:41
  girl,
• 18:41
  but
• 18:42
  I
• 18:43
  love
• 18:43
  national
• 18:43
  parks,
• 18:44
  so
• 18:45
  I'll
• 18:46
  go
• 18:46
  with
• 18:46
  city
• 18:46
  streets.
• 18:47
  Love
• 18:47
  it.
• 18:48
  Instagram
• 18:48
  or
• 18:48
  TikTok?
• 18:50
  Instagram
• 18:51
  or
• 18:51
  other.
• 18:54
  I
• 18:54
  like
• 18:54
  Instagram.
• 18:56
  Talking
• 18:56
  about
• 18:56
  keeping
• 18:57
  up
• 18:57
  with
• 18:57
  technology.
• 18:57
  There's
• 18:58
  too
• 18:58
  many
• 18:58
  platforms
• 18:59
  out
• 18:59
  there.
• 18:59
  I'm
• 19:00
  a.
• 19:00
  I
• 19:00
  use
• 19:01
  Instagram
• 19:01
  as,
• 19:01
  like,
• 19:02
  my
• 19:02
  personal
• 19:02
  diary,
• 19:03
  capturing
• 19:04
  my,
• 19:04
  you
• 19:05
  know,
• 19:05
  moments
• 19:05
  in
• 19:06
  time,
• 19:06
  and
• 19:06
  I
• 19:06
  can
• 19:06
  go
• 19:07
  back
• 19:07
  and
• 19:07
  see
• 19:07
  them.
• 19:07
  But,
• 19:08
  yeah,
• 19:09
  Theme
• 19:09
  parks
• 19:10
  or
• 19:10
  water
• 19:10
  parks.
• 19:14
  I
• 19:14
  just
• 19:15
  got
• 19:15
  back
• 19:15
  from
• 19:15
  Kalahari
• 19:16
  with
• 19:16
  my
• 19:16
  family.
• 19:18
  Indoor
• 19:19
  water
• 19:19
  parks,
• 19:20
  that's
• 19:20
  a
• 19:20
  close
• 19:21
  second.
• 19:21
  But
• 19:21
  theme
• 19:22
  parks,
• 19:22
  you
• 19:22
  go.
• 19:23
  Lipstick
• 19:24
  or
• 19:24
  lip
• 19:24
  gloss?
• 19:26
  Lipstick.
• 19:28
  Saturdays
• 19:29
  or
• 19:29
  Sundays?
• 19:31
  Saturdays.
• 19:32
  Early
• 19:33
  bird
• 19:33
  or
• 19:33
  night
• 19:33
  owl?
• 19:35
  Early
• 19:35
  bird.
• 19:37
  Bold
• 19:37
  Nail
• 19:37
  polish
• 19:38
  or
• 19:38
  neutral?
• 19:39
  Bold.
• 19:41
  Call
• 19:41
  or
• 19:42
  text?
• 19:44
  Text.
• 19:45
  It's
• 19:45
  a
• 19:45
  hard
• 19:46
  one,
• 19:46
  right?
• 19:47
  Yes.
• 19:47
  Two
• 19:48
  more.
• 19:48
  Reality
• 19:49
  show
• 19:49
  or
• 19:49
  documentary?
• 19:51
  Documentary,
• 19:52
  for
• 19:52
  sure.
• 19:54
  And
• 19:54
  wash
• 19:55
  dishes
• 19:55
  immediately
• 19:56
  or
• 19:56
  wait
• 19:56
  till
• 19:56
  the
• 19:56
  sink
• 19:57
  is
• 19:57
  full?
• 19:58
  Immediately.
• 20:00
  Landry,
• 20:00
  what's
• 20:01
  the
• 20:01
  best
• 20:01
  part
• 20:01
  of
• 20:01
  being
• 20:01
  the
• 20:01
  director
• 20:02
  of
• 20:02
  partnerships
• 20:02
  over
• 20:03
  at
• 20:03
  cew?
• 20:03
  The
• 20:04
  best
• 20:04
  part?
• 20:07
  Meeting
• 20:07
  new
• 20:07
  people
• 20:08
  every
• 20:08
  day.
• 20:10
  This
• 20:10
  has
• 20:10
  been
• 20:10
  wonderful.
• 20:11
  You're
• 20:11
  one
• 20:11
  of
• 20:11
  my
• 20:11
  favorite
• 20:12
  people
• 20:12
  in
• 20:12
  this
• 20:12
  industry.
• 20:13
  Thank
• 20:13
  you
• 20:13
  so
• 20:14
  much
• 20:14
  for
• 20:14
  agreeing
• 20:14
  to
• 20:14
  be
• 20:15
  on
• 20:15
  Minutes
• 20:15
  with
• 20:15
  Mike
• 20:16
  Landry
• 20:17
  Bauer.
• 20:17
  If
• 20:17
  there's
• 20:18
  anything
• 20:18
  I
• 20:18
  can
• 20:18
  do
• 20:18
  for
• 20:19
  you,
• 20:19
  let
• 20:19
  me
• 20:19
  know.
• 20:21
  I
• 20:21
  will
• 20:21
  definitely
• 20:22
  do
• 20:22
  that.
• 20:22
  And
• 20:22
  we
• 20:23
  just
• 20:24
  are
• 20:24
  thrilled
• 20:24
  to
• 20:25
  be
• 20:25
  partners
• 20:25
  with
• 20:26
  you
• 20:26
  for
• 20:26
  so
• 20:26
  many
• 20:26
  years.
• 20:26
  So
• 20:27
  thank
• 20:27
  you
• 20:27
  so
• 20:27
  much.
• 20:28
  Thank
• 20:28
  you.