Sandeep Acharya Reveals Why Solving Friction Can Transform Healthcare

Coffee with Jon - Think Big. Get Unstuck. Grow Your Business · Sep 24, 2026 · 24m

Finding a therapist shouldn't feel like a second job.

But for millions of Americans, it does.

Sandeep Acharya saw the broken system and built Octave Health to fix it.

Here are three takeaway's from our Coffee with Jon conversation:

1. Solve the friction first.

Therapists couldn't take insurance easily. Patients couldn't find who was available. Sandeep didn't pick one problem — he solved both. Remove the friction and people show up.

2. Simple is hard. Do it anyway.

It took five years of data and testing to make their platform truly simple. Most businesses give up and add complexity. The best…