Are you chasing short-term trends or actually building a brand? | Mishar Briones, Tala Brand Advisory

Straight To Voicemail · Jul 9, 2026 · 6m · transcript

We live in an age where trends shift by the hour, a single moment can break the internet, and AI empowers anyone to generate content with a simple prompt. But when your organization is constantly chasing the next viral wave, defining who you actually are becomes nearly impossible.

In this episode of Straight to Voicemail, Adam Sockel hears from Mishar Briones, founder of Tala Brand Advisory. Mishar is a fierce believer in building strong foundations around brand messaging, positioning, and differentiation. She shares how leaders can anchor their teams to a long-term vision without losing…