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Ashley Furniture Goes All-In on Agentic Commerce | Fast Five Shorts · Omni Talk Retail

• 0:00
  Ashley,
• 0:00
  the
• 0:00
  furniture
• 0:01
  brand
• 0:01
  is
• 0:01
  partnering
• 0:01
  with
• 0:02
  Perplexity
• 0:02
  and
• 0:02
  PayPal
• 0:03
  to
• 0:03
  allow
• 0:03
  customers
• 0:04
  to
• 0:04
  ask
• 0:04
  for
• 0:04
  product
• 0:05
  recommendations,
• 0:06
  add
• 0:06
  items
• 0:07
  to
• 0:07
  cart
• 0:07
  and
• 0:07
  complete
• 0:08
  payment
• 0:08
  in
• 0:08
  a
• 0:08
  single
• 0:09
  step.
• 0:09
  According
• 0:10
  to
• 0:10
  retail
• 0:10
  dive,
• 0:11
  shoppers
• 0:11
  can
• 0:11
  request
• 0:11
  product
• 0:12
  recommendations,
• 0:12
  view
• 0:13
  curated
• 0:13
  options
• 0:14
  and
• 0:14
  add
• 0:15
  items
• 0:15
  to
• 0:15
  their
• 0:15
  cart
• 0:16
  and
• 0:16
  complete
• 0:16
  a
• 0:16
  payment
• 0:17
  transaction
• 0:17
  in
• 0:18
  one
• 0:18
  continuous
• 0:19
  conversation.
• 0:20
  Quote.
• 0:20
  As
• 0:20
  more
• 0:20
  customers
• 0:21
  begin
• 0:21
  their
• 0:21
  furniture
• 0:22
  search
• 0:22
  on
• 0:22
  AI
• 0:23
  platforms
• 0:23
  such
• 0:23
  as
• 0:24
  Perplexity,
• 0:24
  this
• 0:25
  new
• 0:25
  capability
• 0:25
  positions
• 0:26
  Ashley
• 0:26
  at
• 0:27
  the
• 0:27
  forefront
• 0:27
  of
• 0:27
  agentic
• 0:28
  commerce.
• 0:29
  End
• 0:29
  quote.
• 0:29
  The
• 0:29
  company's
• 0:30
  said
• 0:30
  in
• 0:30
  a
• 0:31
  press
• 0:31
  release.
• 0:31
  Chris,
• 0:32
  you
• 0:32
  have
• 0:32
  been
• 0:33
  saying
• 0:33
  for
• 0:33
  the
• 0:33
  past
• 0:33
  few
• 0:33
  weeks
• 0:34
  that
• 0:34
  we
• 0:34
  all
• 0:34
  need
• 0:34
  to
• 0:34
  slow
• 0:35
  our
• 0:35
  role
• 0:35
  with
• 0:35
  agentic
• 0:36
  commerce.
• 0:36
  So
• 0:36
  where
• 0:36
  do
• 0:37
  you
• 0:37
  come
• 0:37
  down
• 0:37
  on
• 0:37
  the
• 0:37
  decision
• 0:38
  from
• 0:38
  Ashley
• 0:38
  to
• 0:38
  plug
• 0:39
  directly
• 0:39
  into
• 0:40
  Perplexity?
• 0:42
  Yeah,
• 0:42
  this
• 0:42
  might
• 0:42
  surprise
• 0:43
  people,
• 0:43
  but
• 0:43
  I
• 0:43
  actually
• 0:43
  love
• 0:44
  this.
• 0:44
  I
• 0:44
  think,
• 0:45
  I
• 0:45
  think
• 0:45
  this
• 0:45
  is
• 0:45
  a
• 0:45
  really
• 0:46
  smart
• 0:46
  move
• 0:46
  because
• 0:46
  I
• 0:46
  think
• 0:47
  it
• 0:47
  plays
• 0:47
  to
• 0:47
  Ashley's
• 0:47
  strengths.
• 0:48
  It's
• 0:48
  really
• 0:49
  thoughtful
• 0:49
  when
• 0:49
  you
• 0:49
  think
• 0:50
  about
• 0:50
  it
• 0:51
  because
• 0:51
  if
• 0:51
  you
• 0:51
  know
• 0:51
  the
• 0:51
  furniture
• 0:52
  business
• 0:52
  as
• 0:52
  I
• 0:53
  do
• 0:53
  or
• 0:53
  I've
• 0:53
  spent
• 0:53
  a
• 0:53
  lot
• 0:53
  of
• 0:53
  time
• 0:54
  in,
• 0:54
  then
• 0:55
  you
• 0:55
  know
• 0:55
  that
• 0:55
  Ashley
• 0:56
  is
• 0:56
  one
• 0:56
  of
• 0:56
  the
• 0:56
  very
• 0:57
  few
• 0:57
  brands
• 0:57
  that
• 0:57
  actually
• 0:58
  has
• 0:58
  search
• 0:58
  value.
• 0:59
  There
• 0:59
  aren't
• 0:59
  very
• 0:59
  many
• 0:59
  in
• 1:00
  the
• 1:00
  home
• 1:00
  furnishing
• 1:00
  space.
• 1:01
  So
• 1:02
  present
• 1:02
  day,
• 1:02
  if
• 1:03
  you
• 1:03
  look
• 1:03
  at
• 1:03
  present
• 1:03
  day,
• 1:04
  exclusive
• 1:04
  of
• 1:04
  AI,
• 1:05
  they're
• 1:05
  landing
• 1:06
  that
• 1:06
  search
• 1:06
  value
• 1:07
  either
• 1:07
  on
• 1:07
  their
• 1:07
  own
• 1:07
  site
• 1:08
  or
• 1:08
  the
• 1:08
  big
• 1:08
  marketplaces.
• 1:09
  Wayfair,
• 1:10
  Walmart,
• 1:10
  Amazon,
• 1:11
  heck,
• 1:11
  even
• 1:11
  Target.
• 1:12
  As
• 1:12
  I
• 1:12
  was
• 1:12
  the
• 1:12
  DMM
• 1:13
  that
• 1:13
  brought
• 1:13
  Ashley
• 1:14
  into
• 1:14
  the
• 1:14
  Target
• 1:15
  assortment
• 1:15
  back
• 1:15
  in
• 1:16
  the
• 1:16
  day.
• 1:17
  And
• 1:17
  so
• 1:17
  now
• 1:17
  with
• 1:18
  agentic
• 1:18
  AI,
• 1:19
  Ashley
• 1:19
  is
• 1:19
  saying
• 1:20
  why
• 1:20
  do
• 1:20
  I
• 1:20
  need
• 1:20
  all
• 1:20
  those
• 1:21
  marketplaces?
• 1:21
  Like
• 1:22
  why
• 1:22
  don't
• 1:22
  I
• 1:22
  as
• 1:23
  a
• 1:23
  manufacturer?
• 1:23
  Because
• 1:24
  that's
• 1:24
  really
• 1:24
  what
• 1:24
  they
• 1:24
  are.
• 1:24
  They're
• 1:25
  more
• 1:25
  the
• 1:25
  manufacturer,
• 1:26
  the
• 1:26
  wholesaler
• 1:26
  here.
• 1:27
  Yeah,
• 1:27
  I
• 1:27
  had
• 1:27
  no
• 1:27
  idea
• 1:28
  until
• 1:29
  you
• 1:29
  mentioned
• 1:29
  that.
• 1:29
  Yeah,
• 1:30
  yeah.
• 1:30
  And
• 1:31
  so
• 1:31
  why,
• 1:31
  why,
• 1:32
  why
• 1:32
  should
• 1:32
  I,
• 1:33
  why
• 1:33
  do
• 1:33
  I
• 1:33
  need
• 1:33
  all
• 1:33
  those
• 1:34
  marketplaces
• 1:34
  when
• 1:34
  I
• 1:34
  can
• 1:35
  just
• 1:35
  plug
• 1:35
  in
• 1:35
  directly
• 1:36
  and
• 1:36
  find
• 1:36
  all
• 1:36
  those
• 1:37
  efficiencies
• 1:37
  myself?
• 1:38
  On
• 1:38
  home
• 1:38
  furnishings
• 1:39
  products,
• 1:39
  which
• 1:39
  generally
• 1:39
  are
• 1:40
  more
• 1:40
  consideration
• 1:41
  based,
• 1:41
  they're
• 1:41
  higher
• 1:42
  consideration
• 1:42
  purchases
• 1:43
  and
• 1:43
  say
• 1:43
  like
• 1:43
  grocery
• 1:44
  like
• 1:44
  we
• 1:44
  talked
• 1:44
  about
• 1:44
  in
• 1:44
  headlines
• 1:45
  two,
• 1:45
  two
• 1:46
  and
• 1:46
  three.
• 1:46
  So
• 1:46
  it's
• 1:47
  in
• 1:47
  the
• 1:48
  crazy
• 1:48
  thing
• 1:48
  about
• 1:48
  it
• 1:48
  too.
• 1:49
  It's
• 1:49
  an
• 1:49
  approach
• 1:49
  that
• 1:50
  few
• 1:50
  in
• 1:50
  the
• 1:51
  furniture
• 1:51
  industry
• 1:51
  can
• 1:52
  actually
• 1:52
  take,
• 1:53
  but
• 1:53
  Ashley
• 1:54
  can
• 1:55
  because
• 1:55
  of
• 1:55
  its
• 1:55
  brand
• 1:55
  recognition
• 1:56
  and
• 1:56
  that
• 1:56
  is
• 1:57
  the
• 1:57
  brilliance
• 1:57
  of
• 1:57
  it.
• 1:57
  So
• 1:57
  I
• 1:58
  really,
• 1:58
  really,
• 1:58
  really,
• 1:59
  really
• 1:59
  like
• 1:59
  this
• 1:59
  move.
• 2:01
  I,
• 2:01
  I
• 2:02
  agree,
• 2:02
  I
• 2:02
  think
• 2:02
  it's,
• 2:03
  you
• 2:03
  know,
• 2:04
  I'm,
• 2:04
  I'm
• 2:04
  always
• 2:05
  going
• 2:05
  to
• 2:05
  be
• 2:05
  for
• 2:06
  trying
• 2:07
  every
• 2:07
  possible
• 2:09
  option
• 2:09
  to
• 2:10
  figure
• 2:10
  to
• 2:10
  test
• 2:11
  your
• 2:11
  brand
• 2:12
  in
• 2:12
  and
• 2:13
  around
• 2:13
  these
• 2:13
  AI
• 2:14
  search
• 2:15
  engines
• 2:15
  because
• 2:15
  I
• 2:15
  think
• 2:16
  we
• 2:16
  still
• 2:16
  don't
• 2:17
  know
• 2:17
  which
• 2:18
  one
• 2:18
  is
• 2:18
  going
• 2:18
  to
• 2:18
  land
• 2:19
  where
• 2:19
  consumer
• 2:20
  behavior
• 2:20
  is
• 2:20
  going
• 2:20
  to
• 2:20
  land.
• 2:21
  And
• 2:21
  so
• 2:22
  I
• 2:22
  think
• 2:22
  in
• 2:22
  this
• 2:22
  case
• 2:23
  where
• 2:23
  when
• 2:23
  you,
• 2:23
  you
• 2:24
  have
• 2:24
  somebody
• 2:24
  using
• 2:25
  Perplexity
• 2:26
  for
• 2:26
  things
• 2:26
  like
• 2:27
  groceries,
• 2:27
  like
• 2:27
  you
• 2:27
  said,
• 2:28
  Chris,
• 2:28
  you
• 2:28
  have
• 2:28
  somebody
• 2:29
  using
• 2:29
  perplexity
• 2:30
  to,
• 2:30
  you
• 2:30
  know,
• 2:30
  help
• 2:31
  figure
• 2:31
  out,
• 2:31
  you
• 2:32
  know,
• 2:32
  what
• 2:32
  the,
• 2:32
  what
• 2:32
  their
• 2:33
  meal
• 2:33
  plan
• 2:33
  is
• 2:33
  for
• 2:34
  the
• 2:34
  week.
• 2:34
  And
• 2:34
  now
• 2:34
  they
• 2:35
  can
• 2:35
  go
• 2:35
  to
• 2:35
  the
• 2:35
  same
• 2:36
  spot
• 2:36
  to
• 2:37
  find
• 2:37
  furniture
• 2:38
  or
• 2:38
  upload
• 2:39
  photos
• 2:39
  like
• 2:40
  they're
• 2:40
  doing
• 2:40
  on
• 2:40
  Google
• 2:41
  Image
• 2:41
  Search
• 2:41
  right
• 2:42
  now,
• 2:42
  where
• 2:42
  they're
• 2:42
  like,
• 2:42
  I,
• 2:43
  like,
• 2:43
  I
• 2:43
  saw
• 2:43
  this
• 2:44
  couch
• 2:44
  at
• 2:44
  West
• 2:45
  Elm.
• 2:45
  Find
• 2:46
  me
• 2:46
  a
• 2:46
  couch
• 2:46
  like
• 2:46
  this
• 2:47
  that,
• 2:47
  you
• 2:47
  know,
• 2:47
  that
• 2:48
  is
• 2:48
  similar
• 2:48
  at
• 2:49
  other
• 2:49
  retailers.
• 2:49
  How
• 2:50
  do
• 2:50
  I
• 2:50
  get
• 2:50
  something
• 2:51
  like
• 2:51
  this
• 2:51
  that
• 2:51
  maybe
• 2:52
  meets
• 2:52
  my
• 2:52
  budget?
• 2:53
  I
• 2:53
  absolutely
• 2:54
  love
• 2:54
  that.
• 2:55
  I
• 2:55
  do
• 2:55
  have
• 2:56
  a
• 2:56
  bone
• 2:56
  to
• 2:56
  pick
• 2:56
  though,
• 2:57
  with
• 2:58
  all
• 2:58
  of
• 2:58
  these
• 2:58
  companies
• 2:59
  talking
• 2:59
  about
• 3:00
  their
• 3:01
  search
• 3:01
  functions
• 3:02
  that
• 3:02
  they're
• 3:02
  deploying.
• 3:03
  Every
• 3:03
  retailer
• 3:04
  that
• 3:04
  we
• 3:04
  have
• 3:05
  talked
• 3:05
  about,
• 3:05
  including
• 3:05
  Ashley,
• 3:06
  if
• 3:06
  you
• 3:06
  go
• 3:06
  on
• 3:07
  Perplexity
• 3:07
  right
• 3:07
  now,
• 3:08
  I
• 3:08
  tried
• 3:08
  to
• 3:08
  use
• 3:08
  this
• 3:09
  and
• 3:09
  I
• 3:09
  tried
• 3:09
  to
• 3:10
  search
• 3:10
  for
• 3:10
  an
• 3:10
  Ashley
• 3:11
  product,
• 3:11
  it
• 3:12
  doesn't
• 3:12
  work.
• 3:12
  I
• 3:12
  even
• 3:13
  asked
• 3:13
  Perplexity,
• 3:14
  I
• 3:14
  said,
• 3:14
  can
• 3:15
  you
• 3:15
  find
• 3:16
  me
• 3:16
  Ashley
• 3:16
  Furniture
• 3:17
  or
• 3:18
  can
• 3:18
  you
• 3:18
  find
• 3:19
  a
• 3:19
  mid
• 3:19
  century
• 3:20
  modern
• 3:20
  couch
• 3:21
  on
• 3:21
  Ashley
• 3:21
  Furniture?
• 3:22
  And
• 3:22
  it
• 3:22
  said
• 3:23
  no.
• 3:23
  Same
• 3:23
  thing
• 3:24
  happened
• 3:24
  with
• 3:24
  Targets
• 3:24
  GPT
• 3:25
  during
• 3:26
  the
• 3:26
  holidays.
• 3:26
  Like,
• 3:27
  stop
• 3:27
  putting
• 3:28
  these
• 3:28
  messages
• 3:28
  out
• 3:29
  there
• 3:29
  unless
• 3:29
  you're
• 3:30
  very
• 3:30
  explicit
• 3:31
  about
• 3:31
  how
• 3:31
  people
• 3:32
  are
• 3:32
  supposed
• 3:32
  to
• 3:32
  engage
• 3:32
  with
• 3:33
  them.
• 3:33
  Because
• 3:33
  it
• 3:34
  is
• 3:34
  a.
• 3:34
  I,
• 3:34
  I
• 3:35
  do
• 3:35
  think,
• 3:35
  like,
• 3:35
  we're
• 3:36
  in
• 3:36
  such
• 3:36
  a
• 3:36
  volatile
• 3:37
  time
• 3:37
  right
• 3:37
  now
• 3:38
  where
• 3:38
  if
• 3:38
  I
• 3:38
  try
• 3:39
  something
• 3:39
  and
• 3:39
  it
• 3:39
  doesn't
• 3:40
  work,
• 3:40
  I'm
• 3:40
  not
• 3:41
  going
• 3:41
  back
• 3:41
  and
• 3:41
  I'm
• 3:41
  not
• 3:42
  going
• 3:42
  to
• 3:42
  do
• 3:42
  that
• 3:42
  again.
• 3:43
  So
• 3:43
  I
• 3:43
  think
• 3:44
  that's
• 3:44
  the
• 3:44
  thing
• 3:44
  for
• 3:45
  me.
• 3:45
  Like,
• 3:45
  I
• 3:45
  get
• 3:46
  that
• 3:46
  all
• 3:46
  these
• 3:46
  retailers
• 3:47
  want
• 3:47
  to
• 3:47
  be
• 3:48
  out
• 3:48
  there
• 3:48
  and
• 3:48
  talking
• 3:49
  about
• 3:49
  their
• 3:49
  experimentation,
• 3:50
  but
• 3:51
  please
• 3:51
  be
• 3:52
  clear
• 3:53
  about
• 3:53
  whether
• 3:53
  this
• 3:54
  is
• 3:54
  in
• 3:54
  beta,
• 3:54
  whether
• 3:55
  this
• 3:55
  is
• 3:55
  a
• 3:55
  select
• 3:56
  number
• 3:56
  of
• 3:56
  users
• 3:56
  that
• 3:57
  can
• 3:57
  have
• 3:57
  this
• 3:57
  experience.
• 3:58
  Because
• 3:59
  right
• 3:59
  now
• 3:59
  it's
• 4:00
  like,
• 4:00
  it's
• 4:00
  very
• 4:01
  confusing.
• 4:01
  And
• 4:01
  I
• 4:02
  think
• 4:02
  that
• 4:02
  you
• 4:02
  have
• 4:03
  a,
• 4:03
  you're
• 4:03
  at
• 4:03
  risk
• 4:04
  of
• 4:04
  losing
• 4:04
  customers
• 4:05
  who
• 4:06
  may
• 4:06
  really
• 4:07
  benefit
• 4:07
  from
• 4:07
  some
• 4:08
  of
• 4:08
  these
• 4:08
  services
• 4:08
  that
• 4:09
  you're
• 4:09
  providing.
• 4:09
  So
• 4:10
  that's,
• 4:10
  that's
• 4:11
  my
• 4:11
  rant
• 4:11
  about
• 4:12
  the
• 4:12
  AI
• 4:13
  search
• 4:13
  engine
• 4:14
  testing
• 4:14
  that's
• 4:15
  going
• 4:15
  on
• 4:15
  right
• 4:15
  now.
• 4:15
  I
• 4:16
  like
• 4:16
  that
• 4:16
  it's
• 4:16
  happening.
• 4:17
  Ashley
• 4:17
  gets
• 4:17
  a
• 4:17
  lot
• 4:17
  of
• 4:18
  kudos
• 4:18
  for
• 4:18
  doing
• 4:18
  this.
• 4:18
  I
• 4:19
  think,
• 4:19
  like
• 4:19
  you
• 4:19
  said,
• 4:19
  it
• 4:19
  makes
• 4:20
  total
• 4:20
  sense
• 4:21
  given
• 4:21
  that
• 4:21
  they
• 4:22
  are,
• 4:22
  you
• 4:22
  know,
• 4:23
  a
• 4:23
  wholesaler
• 4:24
  in
• 4:24
  addition
• 4:24
  to
• 4:25
  having
• 4:25
  their
• 4:26
  own
• 4:26
  stores.
• 4:26
  But
• 4:27
  man,
• 4:28
  I
• 4:28
  just
• 4:29
  really
• 4:29
  want
• 4:29
  to,
• 4:29
  I
• 4:30
  wish
• 4:30
  that
• 4:30
  they
• 4:30
  would
• 4:31
  be
• 4:31
  more
• 4:31
  clear
• 4:31
  about
• 4:32
  how
• 4:32
  this
• 4:32
  is
• 4:32
  supposed
• 4:32
  to
• 4:33
  work
• 4:33
  and
• 4:33
  as
• 4:33
  a
• 4:33
  consumer,
• 4:34
  what
• 4:34
  this
• 4:34
  is
• 4:34
  going
• 4:35
  to
• 4:35
  look
• 4:35
  like.
• 4:35
  For
• 4:35
  me,
• 4:36
  100%,
• 4:37
  I
• 4:37
  think
• 4:37
  your
• 4:37
  rant
• 4:38
  is
• 4:38
  a
• 4:38
  hundred
• 4:38
  %
• 4:39
  justified
• 4:39
  and
• 4:40
  100%
• 4:40
  it
• 4:41
  is,
• 4:41
  you
• 4:41
  know,
• 4:41
  like,
• 4:41
  yeah,
• 4:42
  you
• 4:42
  gotta,
• 4:43
  you
• 4:43
  gotta
• 4:43
  do
• 4:44
  it
• 4:44
  right.
• 4:44
  You
• 4:44
  know,
• 4:45
  which
• 4:45
  again,
• 4:45
  goes
• 4:45
  back
• 4:46
  to
• 4:46
  the
• 4:46
  conversation
• 4:46
  we're
• 4:46
  having
• 4:46
  around.
• 4:47
  Peak.
• 4:47
  Like.
• 4:47
  Like,
• 4:48
  even
• 4:48
  Ashley.
• 4:48
  I'd
• 4:48
  hit
• 4:48
  Ashley
• 4:49
  on
• 4:49
  this.
• 4:49
  Why
• 4:49
  are
• 4:49
  you
• 4:49
  announcing
• 4:50
  this
• 4:50
  in
• 4:50
  November?
• 4:51
  Like,
• 4:51
  and
• 4:52
  you're
• 4:52
  trying
• 4:52
  to
• 4:52
  go
• 4:52
  and
• 4:52
  find
• 4:53
  it.
• 4:53
  It
• 4:53
  doesn't
• 4:53
  make
• 4:53
  sense,
• 4:54
  right?
• 4:54
  You
• 4:54
  should,
• 4:54
  you
• 4:55
  should.
• 4:55
  You
• 4:55
  should
• 4:55
  be
• 4:55
  doing
• 4:55
  this
• 4:56
  in,
• 4:56
  like,
• 4:56
  January,
• 4:57
  February,
• 4:57
  March,
• 4:58
  like,
• 4:58
  off
• 4:58
  peak
• 4:59
  furniture
• 4:59
  times.
• 4:59
  I
• 4:59
  mean,
• 5:00
  you're
• 5:00
  kind
• 5:00
  of
• 5:00
  off
• 5:00
  peak
• 5:01
  furniture
• 5:01
  time,
• 5:01
  really,
• 5:01
  honestly.
• 5:02
  So
• 5:02
  maybe
• 5:02
  it's
• 5:03
  not
• 5:03
  the
• 5:03
  worst
• 5:03
  thing
• 5:03
  for
• 5:03
  Ashley
• 5:04
  to
• 5:04
  try
• 5:04
  because
• 5:05
  they
• 5:05
  cycle
• 5:06
  a
• 5:06
  bit
• 5:06
  differently.
• 5:06
  But,
• 5:07
  yeah,
• 5:07
  you
• 5:07
  got
• 5:07
  to
• 5:07
  get
• 5:07
  it
• 5:07
  right
• 5:08
  if
• 5:08
  you're
• 5:08
  going
• 5:08
  to
• 5:08
  do.