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Soul By Amé: Utah’s Culture-Driven Streetwear | Salt Lake City News

Two brothers from Utah are turning heads in the fashion world with Soul By Amé, a streetwear brand that fuses denim, tapestry, and nineties nostalgia into culture-inspired artwear. Born from Phillip’s pandemic passion project, the brand channels church Sundays, VHS tapes, and analog magazines—creating a vibe that’s both deeply personal and wildly popular. Micah joined to handle marketing, helping them defy Utah’s fashion norms and land runway spots from Park City to New York. Their next move? Blending streetwear with formalwear to prove that big art and bold fashion can bloom anywhere. Listen…

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