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Lessons - 144 Rejections to Billion Dollar Brand | Jack Canfield - Chicken Soup for the Soul Co-Creator · Success Story with Scott Clary

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  In this lessons episode, explore the core principles of lasting success and why clarity and responsibility
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  drive achievement. Discover how to define a clear purpose and translate it into actionable goals,
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  understand why mindset and beliefs shape outcomes more than circumstances and uncover practical
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  strategies to pivot in uncertainty and turn challenges into opportunities.
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  So first of all, I guess, I don't want to do a multi-faceted question, but what are the
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  principles and how do you ensure that you have the drive to stick with it, which is I'm
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  sure one of the main success factors? Well, you first said, yeah, I was in India for most of
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  February, mostly went over there just to get healthier at this retreat place where they do
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  how you're very medicine. And I wasn't sick. I just wanted to longevity kind of stuff.
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  And there was a doctor there who was worth about $60 million. He was in the lineage of doctors
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  over Buddha's doctor, you doing Ayurvedic medicine for 2500 years. And his teacher who lived to be
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  114 said to him, and then he said to me, the three things you need to know to be happy in life is
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  number one, what you want, know how to get it and know how to enjoy it once you get it. And most
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  people fall down in one of those stages, either they don't know what they want, you ask them,
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  what do you want? Well, I don't know, I want to be rich. I want to be independent. But what does
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  that mean? It's not specific. They don't really know what that lifestyle would look like. They're
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  not clear. The second thing is how to get it. And most people don't know. I mean, you and I went
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  to schools that did not teach you how to be successful. They taught you history and literature and
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  math. And I always say, you know, nobody, nobody failed in life because they didn't know the five
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  causes of the French American War, you know, it just never happened that way. And yet they don't
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  know how to set goals. I mean, we have a statistic now that says only 10% in North Americans that
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  includes United States and Canada know how to set. They graduate high school having learn how to
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  set goals. They don't know why to do it. They don't know how to do it. They don't know the importance
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  of it. They don't know the research behind it. And once they said a goal, they've never been taught
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  what are the steps to actually achieve it. I believe we should have a course in school called
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  self science education or life 101 skills or something like that. And literally starting in middle
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  school, all the way through high school, you got kids graduating. You can't even balance a
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  checkbook. Let alone set a goal and achieve it or start a business. You know, we're training people
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  to be employees. We're not training people to be entrepreneurs, you know, up until 15 years ago,
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  you couldn't even go get a degree in entrepreneurship. Let alone learn those kind of skills in a school.
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  One of my friends who actually lives in Vancouver runs a Association of Dance Instructors and Dancing
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  Schools. And he said to his kids once, he said, I want you to go write either an application to
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  college or a business plan. And his daughter wrote a business plan, his son wrote an application
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  to college. And they came back and it was a weekend assignment. He was going to give him 20 bucks
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  if they did it. And the one that wrote the application to college, he said, wrong answer.
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  He said, you're never going to get rich just because you go to college. You're going to get rich if
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  you learn how to run a business. And so basically, I think people unfortunately are learning to be
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  employees, go to school, sit still, don't, you know, don't rock the boat, do what you're told,
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  graduate, go work for someone, do the same thing as opposed to learn how to think creatively,
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  set goals, go out and achieve them, build a team, reinforce that, learn how to bring investment
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  money into your life and so forth. So anyway, to go back to your question, like what are the
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  principles? Basically, what I've done in the Success Principles workbook, which I'll just hold
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  up so everyone can see what it looks like here. This just came out recently is I've taken 17 of the
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  64 principles that are in the Success Principles book, core principles, the things you need to do,
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  the absolute basics. And we put them in order. So the first one is take 100% responsibility for
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  your life. Most people are blamers, complainers and excuse makers. You know, we see that even now
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  with the coronavirus, we have the president of the United States, blaming the Chinese,
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  blaming the World Health Organization. Everyone's like blaming someone else to do nothing
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  Congress, the Democrats, blame the Republicans or Republicans, blame the Democrats. Nobody's
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  focused on how do we just get it done? So I teach this formally in that first principle, E plus
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  R equals O, an event plus your responsibility event equals an outcome. So whatever the event is,
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  the event could be your wife leaves you, the event could be you get sick, the event could be the
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  coronavirus, the event could be a recession, the event could be a new technology comes along
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  and puts you out of business, just like Uber really wiped out a lot of taxi cabs and limo
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  companies. And so that's an event. How you respond to the event is what produces the outcomes you
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  experience in life. In other words, your health, your happiness, the quality of your relationships,
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  those are all outcomes of how you've responded to an event. We know that there are people during the
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  last recession who got really wealthy. There are other people during that same recession who didn't.
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  You know, I just heard Robert Kiyosaki recently talking about the hero of Rich Dad Poor Dad,
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  he was talking about how when the recession was coming and he saw it coming, he went and brought
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  a lot of money. And when all these properties went belly up, he bought them at a low price. He's
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  now a billionaire just because he did that. So part of it is seeing the trends, studying trends,
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  noticing the trends. I grew up in West Virginia. You hear all these coal miners saying,
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  oh, everything sucks. No one's using coal anymore and blah, blah, blah, blah.
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  Well, they saw that coming for 20 years. Nobody wanted to change because it was uncomfortable.
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  And so basically change requires people to be uncomfortable and do something new, do something
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  different. When the coronavirus pandemic started, the business owners who pivoted and did something
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  uncomfortable, did something different, they're surviving. The people that just went, oh, this is not
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  right. This is not fair. You know, I saw, I saw, I saw a, they called memes the other day.
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  It was a, it was a vision board. He said, I didn't put this shit on my 2020 vision board.
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  And no one saw it coming, but it's a perfect example. Yeah. So I didn't react. Yeah. Like,
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  you know, I don't know if you're familiar with a company called B&I Business Network International.
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  Guy named Ivan Meisner started that and then I'll have like 9,500 chapters around the world.
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  Think of that 9,500 chapters. Well, the CEO of that, when his friend started to happen in December
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  in China, realized this was because of the virality of this and the ability of it to move so quickly,
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  he said, this is going to come all over the world and they have chapters all over the world.
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  So he started then to figure out how to put this whole thing online and do it through Zoom calls,
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  you know, all their chapter meetings. And they pulled it off. They were ready when it happened.
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  Unfortunately, you know, our healthcare system in America did not do the same thing.
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  And now we have these real huge hot spots in New York and, you know, Detroit and Chicago and Louisiana
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  so far. So I think the reality is that we have to not blame. We have to take responsibility.
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  And then our, our response to the event is what gives the outcome. So there's only three responses
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  you can have to anything. Your thoughts about it. The images you conjure up in your head about it
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  and then what you say and do, your behavior. And so a lot of people right now and probably going
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  forward for months are in fear. They're in anxiety. They're imagining bad things happening.
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  If you're in the present moment, you and I are in the present moment. We're having a great conversation.
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  You've got food. You have some money. Everything's good. And so the reality is in order to feel
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  afraid. You have to go into the future and go, well, three months for now. Not going to be good.
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  Three months for now. I might lose all my clients. Three months for now. But it's not three months
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  for now. It's now. So fear is required in order to get afraid. You have to go into the future.
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  If there was a snake in your office right now slithering toward you and you started to get afraid,
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  the only reason you're afraid is because you're imagining inviting you. It hasn't bitten you yet.
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  So you have to go into the future. So what we want people to do is come back to the present.
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  Whatever you're in fear, your energy's in the amygdala, which is the back part of your brain,
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  the lower brain stem, and fear hijacks the prefrontal cortex right up here. And so the prefrontal
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  cortex is where you have your rational thoughts and where you have creative thoughts. And right now,
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  more than anything, as business people, as anyone who wants to be successful in any air of your life,
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  you have to be able to think clearly and also think creatively. And so what you want to do is not
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  be in fear. And there's a lot of things you can do about that. Number one is coming to the present
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  moment. Right now, everything's fine. The other thing is create positive images of the future,
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  rather than negative images of the future. Zig Ziggler, who was a great motivational speaker,
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  said once, fear is negative goal setting. Worrying is negative goal setting. You're imagining something
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  in the future you don't want. Just as easy to stop the movie and replace it with an image of what
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  you want. And so you see a lot of people that are doing that, people that are starting to say,
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  okay, for months, I wanted to take my business online. I wasn't doing it. Well, now I kind of have
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  to. For months, I wanted to lower my staff and do more outsourcing. Well, now I have to. And so
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  basically, I think that we just have to take 100% responsibility to realize it's not the coronavirus,
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  it's not the pandemic, it's not our government, it's not the economy, it's ruining our lives,
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  it's our response. And two plus two equals four. It always will. So if I've been getting four,
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  the world's doing two, I'm doing two. Four is comfortable. We're great. All of a sudden,
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  the world does one. And for some people right now, the world's doing zero. You can't do zero plus two
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  and get four. So you've got to change what you're doing. And here's the bad thing about that,
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  or the uncomfortable thing. I'm going to ask you to fold your hands like this. Actually, go ahead and
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  do that. I'm going to do that. And everyone watching do that. And notice what thumb is on top.
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  So your left thumb is on top, correct? I left them. Yeah. Yeah. It's a mind too. Now,
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  what I want you to do and everyone watching this, unclass your hands and move all the fingers up
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  a notch. So the other other thumbs on top, don't just move your thumbs. Now, how does that feel?
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  It feels awkward. It feels like I don't like it. It's awkward. What does your body want to do?
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  It wants to go right back to where it was before. So let it go back to where it was before.
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  Right. And that's where most people are right now. They're where they were before,
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  and where you were before isn't working anymore. Yeah. Do something different.
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  So whenever we fold our hands a new way, it's going to feel uncomfortable. And everything we're
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  going to do in the future for a while to create the new normals going to be uncomfortable.
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  It's going to be out of our comfort zone. I always have to say, everything you want that you
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  don't have is just outside your comfort zone. That call you're afraid to make and don't want to
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  make because it's uncomfortable. That request that you want to make. The putting yourself out of
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  a certain way for fear of how people will judge you. All those things are uncomfortable asking
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  for investors, asking for people to buy a product from you when everyone's like holding on
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  their money right now. I have friends in my business, which is speaking and training who are
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  actually making more money right now than they were before year over year, last year,
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  but 40% up. Why? Because they instantly pivoted, put together packages for people, reduced the
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  price, gave them payment plans and said, you're sequestered at home right now. You can't do the normal
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  things you're doing. You don't have that hour commute both ways at the end of the day. You have two
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  extra hours. What can you do with that? You can educate yourself. Now, if you don't want to spend
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  money to do it, you can go to YouTube, you can go to TED Talks, you can go to Master Class, there's
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  all kinds of things on the internet that are available to do. But the point is it's not the event,
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  it's your response. So that's the first principle is you got to pivot. The second thing is be clear
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  why you're here. What is your purpose? Most people do not know what their purpose is. They don't know
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  what their why is. Why are they here? I believe everyone is born with an inborn purpose, something
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  they're meant to do. Sometimes you see it really clearly. I have a nephew. He's about three.
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  And he already has a total baseball catchers uniform, the mask, the little chess guard, the
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  catchers glove. He didn't want to first base met. He didn't want to now, fielders met, you know,
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  and literally at the age of three, you could throw him the ball. He catches it. You throw him
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  the ball. He hits it. He wants to go to the baseball. He started to cry when he heard it might not
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  be a baseball season this year. He's three years old. So he was born this passion for baseball.
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  Someone else was born for a passion to play music. Someone else was born for a passion to cook.
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  I mean, I have a chef that comes when I do events to my house and I hire her to come cook.
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  She loves to cook. She used to cook with her mother when she was seven years old.
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  My wife could care less about cooking. You know, it's just not the thing it makes her, but paint.
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  She loves to paint. You know, so everyone has that thing inside them. They're meant to do.
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  And if you find that and find a way to monetize it, which you can do, one of the people I know is
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  think she want to do more than anything else about her the greatest joy. And by the way, joy
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  is the signal from your body that you're doing what's on purpose for you. So she said, my joy is
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  surfing. How do I make money surfing? Well, I said, you could become a coach and you can take women
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  because she likes women. You can be on your bikini and Hawaii. And you can teach women how to surf.
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  And you teach them how to surf as a metaphor for how they manage in their companies.
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  So if you miss the trends that's coming, like if you know anything about surfing, you have to
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  paddle before the wave gets there. Yeah. So it kind of picks you up and you get up on the board.
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  If you wait too long, well, you do miss the trends in business. Are you missing the trends in your staff?
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  Are you not seeing what's going on? You're not responding fast enough? Or if you're on surfer,
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  you get up on the board, you go too far forward. The board comes out of the wave and you tip over,
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  are you going far too far ahead of your team? And it always pays out how you do anything is how you
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  do everything. So she's making 50,000 a month teaching women how to surf because she's charging 5,000
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  dollars. She gets five to 10 women in her surfing class. And she's happy doing what she's doing.
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  So once you're clear about your purpose, the next thing is to decide what you want. What is your
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  vision for her? It was teaching that for you, it might be doing your podcasts, running trainings,
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  having your own company, whatever it might be. Men, you say, okay, what are the goals? So I say,
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  you have seven areas of your life. Number one, finance, number two, profession job and career,
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  number three, family and friends, relationships, number four, your health and fitness,
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  number five, fun and recreation, number six, what we call personal. What do you want to own?
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  What experiences you want to have? What growth experiences, virtual growth, personal growth,
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  and then last contribution. And I want you to have a vision for every area of your life,
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  what would it look like if you were succeeding in each of those areas? And then we turn that into
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  goals. The goal is how much by when? So it's one thing to say, I want to live in a nice house on
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  the ocean. That's a hope, a vision and tension, but it's not a goal. A goal is I will own a 3000 square
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  foot house on Pacific Coast Highway in Malibu, California by January 3rd, 2021 5 pm. So the
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  subconscious mind won't kick in to figure out how to do that until you set a deadline,
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  until you make it specific. And once you've got that, then we have to do you have to believe it's
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  possible. But that's another thing. What are the limiting beliefs that are keeping you from getting
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  there? One of the people I was working with recently never finished anything. And when we went
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  when he went back and looked at what that was about, he went back to when he was in high school,
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  he was running a mile race, and his legs gave out in the last couple hundred yards. And he literally
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  told himself, I can't finish things. And here he is in his forties trying to finish a book. And
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  every time he sit down and get close to doing it, he would just screw it up. He would distract
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  himself. He wouldn't do it. He'd create problems in his life, et cetera. Once he went back and
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  realized where that belief came from and changed the belief to I can finish anything I start,
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  he finished his book, went on to become the best-selling book, so on and so forth. And here's
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  the thing about beliefs. Beliefs are just a choice. You can choose to believe anything you want.
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  The belief is simply a thought you think over and over and over. Unfortunately, when we grow up,
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  we take these beliefs on as if they're true. It's not okay to be angry. It's not okay to cry
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  for men. It's not okay to ask for what you want. Don't be a nuisance. Whatever we got programmed to do,
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  but we can totally change that belief through repetition, through affirmations,
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  and doing the thing that confronts the belief and finding out the bad thing that didn't happen.
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  I had a friend who had a belief he could never be stupid. He ended up going to MIT,
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  graduated in third grade in his class. He was so afraid of looking stupid. So he had a therapist
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  who sent him to a 7-11 and said, you have to go into the 7-11 and say, where's the near 7-11?
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  And then he sent him to a Chinese restaurant and he left after he said that. He said, I like
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  pizza. And they go, well, this is a Chinese restaurant. We don't serve pizza. And he went,
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  nothing bad happened. They didn't throw me out. Nobody hit me. My dad didn't come out of the
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  ethos and slapped me across the face. And so those are the three ways. Tony Robbins teaches
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  if you can't, you must. If you're afraid to do something, just go do it. And when you do it,
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  that's why the firewalk is so powerful. I remember doing the firewalk with Tony and
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  walking across the fire and got to the other end and said, oh my god, I didn't think I could do
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  that. What else have I been telling myself I can't do? And for about three weeks, I was on fire.
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  I'm calling everybody doing everything. It's just like it released so much energy in me.
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  And then even though I had it, what are your skydiving, bungee cord jumping, mountain climbing,
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  mountain repelling, whatever the thing is, those things really help you confront your fears.
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  And then, as we said before, how you do anything is how you do everything. So it's very valuable.
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  Thanks for tuning in. If you found this valuable, don't forget to hit that subscribe button so
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  you never miss an episode. And if you want to dive deeper into this conversation, check out the
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  links in the description to watch the full episode. See you in the next one.