AI in Ad Tech - Evolution vs. Revolution

The Yield Doctor with James Deaker · Nov 20, 2025 · 20m

AI isn’t sweeping through digital media in one big wave. It’s reshaping ad operations in three very different ways — evolutionary changes, true revolutions, and a whole category of “too early to tell.”

In this session (recorded at AdMonsters Austin), I break down what each category actually means for people working inside publishers, platforms, and ad-tech companies. We look at:

👉 Evolution:

Incremental changes in areas like ad serving mechanics, forecasting, segmentation, and dashboarding — where years of machine-learning investment mean AI is an accelerator, not a shock to the system.

👉…