Latest / Performance Marketing Unlocked
From clicks to context: The evolving world of programmatic advertising
How did programmatic go from misunderstood tech jargon to a foundational piece of modern media strategy, and why are younger marketers so drawn to it?
In this Digital Disruptors episode, PMW News Reporter Reem Makari speaks with Babajide Sotande-Peters, Senior Manager of Global Programmatic & Innovation at a team x Omnicom, Milica Lukic, Account Director at Adform, and Sophie Marsh-Baldry, Senior Programmatic Account Manager at Azerion. Together, they share how they each found their way into the programmatic space and why they’ve stayed.
The trio discuss why programmatic is often seen as the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.