Latest / The Heart-Led Business Show / Pivot to Purpose: Tech to Superfoods with Martin Pytela

Transcript

Pivot to Purpose: Tech to Superfoods with Martin Pytela · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Welcome.
• 0:37
  Tom Jackobs: Welcome, wonderful listeners.
• 0:38
  Tom Jackobs: Today on The Heart-Led Business Show, we have a veritable visionary in the realm of resilience and revival, the one and only Martin Pytella, as the CEO of Exsula Foods and Life Enthusiast.
• 0:54
  Tom Jackobs: Martin's journey started with computer chips.
• 0:56
  Tom Jackobs: After a personal health mishap, he pivoted to a path of purpose.
• 1:01
  Tom Jackobs: He's dedicated his life to helping others reclaim their vitality with natural solutions that honor each individual's unique biology.
• 1:10
  Tom Jackobs: Buckle up as we go into the heart of health and entrepreneurship with our very special guest, Martin.
• 1:16
  Tom Jackobs: Martin, welcome to the show.
• 1:17
  Martin Pytela: It is a delight, really.
• 1:19
  Martin Pytela: I appreciate you having me on.
• 1:20
  Tom Jackobs: Awesome.
• 1:21
  Tom Jackobs: Well, I'm really excited to dive into your story especially the transition that, that you made as well.
• 1:28
  Tom Jackobs: But the first question I always like to ask is, what is your definition of a heart-led business?
• 1:33
  Martin Pytela: Yeah.
• 1:34
  Martin Pytela: Purpose rather than a spreadsheet.
• 1:36
  Martin Pytela: Do it because you want to, not because you're hungry for money.
• 1:40
  Tom Jackobs: Yes.
• 1:43
  Tom Jackobs: That's so critical and although I love spreadsheets.
• 1:46
  Martin Pytela: And I use them too.
• 1:48
  Tom Jackobs: I had a friend that once told me that his boss was just so focused on spreadsheets, that there was no human interaction, whatsoever and the business just wasn't going well.
• 1:57
  Tom Jackobs: And you have to have a good balance between the two, I'm sure.
• 2:01
  Martin Pytela: Yeah.
• 2:01
  Martin Pytela: Actually, let me just frame in this piece.
• 2:04
  Martin Pytela: The company that I'm running now represents about 60 suppliers.
• 2:08
  Martin Pytela: Things to the public.
• 2:09
  Martin Pytela: And I focus on having the suppliers who are still running the companies as opposed to a publicly traded, anonymous, soulless, big business owned something.
• 2:22
  Martin Pytela: And it's really interesting, especially in the health space that I'm in.
• 2:25
  Martin Pytela: That the product quality is remarkably different from companies that are still led by the owner, founder, somebody from that once, once it passes on, it just becomes an anonymous of soul, devoid of care kind of business.
• 2:44
  Martin Pytela: So we are not just heart-led, but we are representing heart-led products.
• 2:51
  Tom Jackobs: Oh, that's great.
• 2:52
  Tom Jackobs: But how do why do you think that is in terms of, if a founder sells out to, big pharma or somebody else, like, why?
• 3:00
  Tom Jackobs: I think we can intelligently just figure that out.
• 3:04
  Martin Pytela: When somebody, a bigger business buys a smaller business.
• 3:09
  Martin Pytela: They're buying it either to acquire the customers or to acquire the technology.
• 3:14
  Martin Pytela: And so they have a brand that goes with it, and then they start figuring out how they can squeeze more money out of it.
• 3:21
  Martin Pytela: And you can squeeze money more out of it by fiddling with either the process; how it's made, or the inputs, what goes into it.
• 3:29
  Tom Jackobs: Yeah.
• 3:30
  Martin Pytela: Everything can be made cheaper.
• 3:33
  Tom Jackobs: Sure.
• 3:33
  Tom Jackobs: But if the quality isn't the same, why do that?
• 3:37
  Martin Pytela: Because you don't care.
• 3:39
  Martin Pytela: The spreadsheet, you want the bottom line.
• 3:40
  Martin Pytela: You don't care about what it does.
• 3:43
  Tom Jackobs: Yeah.
• 3:44
  Tom Jackobs: You would think, that big business would care because if it's not effective, people wouldn't continue to buy it.
• 3:52
  Martin Pytela: Yeah, they don't care.
• 3:57
  Tom Jackobs: Awesome.
• 3:57
  Tom Jackobs: Well, tell us a little bit about your business and why it is heart-led.
• 4:05
  Martin Pytela: I somehow stumbled into the superfood business at the back end of my journey from hellish health problems, which started by getting mercury toxicity in a dentist's office.
• 4:19
  Martin Pytela: It was, it's interesting, the most toxic things that you can have in your body.
• 4:26
  Martin Pytela: Bobby Kennedy about mercury.
• 4:28
  Martin Pytela: And the dentist gave me a choice.
• 4:30
  Martin Pytela: You can have the silver fillings or the white fillings.
• 4:33
  Martin Pytela: I was ignorant, innocent, 25-year-old, and I said, what's the difference?
• 4:38
  Martin Pytela: And he said, the silver ones will last twice as long and will not cost you extra.
• 4:44
  Martin Pytela: I said, is there any other difference?
• 4:47
  Martin Pytela: They said, no, it's the same.
• 4:50
  Martin Pytela: Hell no, it's not the same.
• 4:52
  Martin Pytela: I ended up because of my genetics, I'm a poor methylator.
• 4:56
  Martin Pytela: I ended up becoming very toxic, and and my health declined dramatically.
• 5:02
  Martin Pytela: Like I had back problems and I had allergies and I had all kinds of decline.
• 5:07
  Martin Pytela: Lots and lots of problems.
• 5:10
  Martin Pytela: And I went to the mainstream people, the first orthopedic surgeon because I was having structural issues.
• 5:18
  Martin Pytela: I went to chiropractors, naturopaths, and then every sort of esoteric thing I could go for about three minutes, listing all the things I tried.
• 5:25
  Martin Pytela: And at the end it was, come on Martin, you're a systems analyst.
• 5:31
  Martin Pytela: Analyze this.
• 5:32
  Martin Pytela: And the analysis said.
• 5:34
  Martin Pytela: All of them in the health field are focusing on manipulating symptoms without ever asking what is the cause of this.
• 5:46
  Martin Pytela: They couldn't care less.
• 5:47
  Martin Pytela: So when I analyzed it using business analytics, where in business I was at that point I took a degree in computer science and business administration.
• 5:59
  Martin Pytela: Spent 20 years in information technology And at that point, I was actually doing management consulting, having matured.
• 6:06
  Martin Pytela: You know how a guy goes through junior to less junior to management and so on, right?
• 6:12
  Martin Pytela: So I was a first sales guy there, then the manager, then blah, blah, blah, right?
• 6:17
  Martin Pytela: So at that stage of my career, I was now an independent consultant helping larger companies do their thing.
• 6:27
  Martin Pytela: And anyway, having analyzed the situation, I finally came to the conclusion I could not let them try and help me because they never will.
• 6:38
  Tom Jackobs: Wow.
• 6:38
  Tom Jackobs: That's interesting.
• 6:39
  Tom Jackobs: That's fascinating too, that even going to naturopaths who typically look for the root cause, at least the ones that I worked with, that's the whole thing, is looking for the root cause and the person as a whole, that the people that you saw didn't see that or test for it.
• 6:58
  Martin Pytela: Today it's different.
• 6:59
  Martin Pytela: This was 1980s.
• 7:00
  Tom Jackobs: Wow.
• 7:01
  Tom Jackobs: Okay.
• 7:01
  Tom Jackobs: Yeah.
• 7:02
  Martin Pytela: Maybe, I don't know.
• 7:03
  Martin Pytela: I've that they should know better, but the guys I saw maybe three or four different ones.
• 7:09
  Martin Pytela: And they were all just, you have allergies.
• 7:11
  Martin Pytela: Well, let's do a Vega test.
• 7:13
  Martin Pytela: Let's find out what you're allergic to.
• 7:15
  Martin Pytela: Let's eliminate that, blah, blah, blah.
• 7:16
  Tom Jackobs: Yeah, but they didn't
• 7:18
  Martin Pytela: ask, why are you allergic?
• 7:20
  Tom Jackobs: Or they didn't try the mercury to see if you were allergic to.
• 7:25
  Martin Pytela: Yeah.
• 7:25
  Martin Pytela: That, well, that's the tweak, right?
• 7:27
  Martin Pytela: It changes everything in your body.
• 7:29
  Martin Pytela: It's like a wolf in sheep's clothing.
• 7:33
  Martin Pytela: looks like sheep, but it's not.
• 7:35
  Tom Jackobs: No.
• 7:35
  Tom Jackobs: No.
• 7:36
  Martin Pytela: It looks innocent to the body.
• 7:37
  Martin Pytela: It looks like another mineral, but it's super toxic.
• 7:42
  Tom Jackobs: Yeah.
• 7:43
  Tom Jackobs: Okay.
• 7:44
  Martin Pytela: So you started with the hard part.
• 7:46
  Tom Jackobs: Yeah.
• 7:46
  Martin Pytela: So there I was finally learning about what the cause of my problems were.
• 7:53
  Martin Pytela: So then, I undid my problems, having figured out what they were.
• 7:58
  Martin Pytela: And then I think it was the year 2001, I said, well, I'll be my own customer.
• 8:04
  Martin Pytela: I've been building websites for others.
• 8:08
  Martin Pytela: So I thought,"Well, let me build a website for me, and let's just see what happens." Okay.
• 8:13
  Martin Pytela: and life enthusiast was born.
• 8:15
  Martin Pytela: So anyway, at that point, I have already met the Exsula Superfoods, which were being made for a similar reason.
• 8:24
  Martin Pytela: The guy who started that business was praying to his Creator: to either give him a solution or help him die.
• 8:35
  Martin Pytela: He was beset by allergies so bad that he wanted to just scratch his eyes out.
• 8:43
  Martin Pytela: He was just suicidally awful, right?
• 8:46
  Tom Jackobs: That's horrible.
• 8:47
  Martin Pytela: He was toxic with aluminum.
• 8:49
  Martin Pytela: This guy worked in agriculture; barefoot, walking through moist fields, or maybe not barefoot, maybe in sandals, but definitely without much protection.
• 9:03
  Martin Pytela: Walking through fields that they had freshly doctored up with whatever spray they would put on.
• 9:09
  Martin Pytela: His job, because he was strapping, strong young lad, was to move aluminum pipe, the irrigation pipe.
• 9:17
  Tom Jackobs: Oh,
• 9:17
  Martin Pytela: would come home at the end of the day.
• 9:19
  Martin Pytela: He said, shiny with aluminum; shiny hands, shiny arms, short, shiny belly, because as you apply friction to the aluminum.
• 9:29
  Martin Pytela: It leaves something behind.
• 9:31
  Martin Pytela: Anyway, he was toxic with aluminum and few other things, and he was in trouble for his own other reasons, and he had an inventor's dream.
• 9:41
  Martin Pytela: You know how that happens.
• 9:43
  Martin Pytela: You prayed.
• 9:43
  Tom Jackobs: Yeah.
• 9:44
  Martin Pytela: for something hard enough and I don't know, call it God if you want.
• 9:49
  Martin Pytela: It'll give you a gift.
• 9:51
  Martin Pytela: That will have you understand what you have to do.
• 9:53
  Martin Pytela: So this guy invented the superfood category, and built it, and it helped him.
• 9:58
  Martin Pytela: So he started helping others.
• 10:01
  Martin Pytela: And in the meantime, on a separate track.
• 10:03
  Martin Pytela: I built the business of helping others from toxicity, using other things.
• 10:09
  Martin Pytela: Then, the two paths crossed and I have been supporting that business ever since because he was a horrendous businessman.
• 10:18
  Tom Jackobs: Oh no.
• 10:19
  Martin Pytela: And he needed to be supported.
• 10:21
  Martin Pytela: And I loved the product so much.
• 10:24
  Martin Pytela: That I just said, well, I won't let it die.
• 10:26
  Martin Pytela: I remember a meeting in 2007, my wife and an accountant, and that they're both telling me, you're an idiot.
• 10:33
  Martin Pytela: Walk away from this.
• 10:36
  Martin Pytela: There's just absolutely no sense for you to keep putting money here.
• 10:41
  Martin Pytela: We were losing money back between 2003 and 2007, and I stayed with it.
• 10:48
  Martin Pytela: The fellow died during the covid years 2020.
• 10:52
  Martin Pytela: I ended up with the business.
• 10:54
  Martin Pytela: It never made money.
• 10:56
  Tom Jackobs: Wow.
• 10:56
  Tom Jackobs: And does it make money now?
• 10:57
  Martin Pytela: Well, it has become embedded into my online life enthusiast business.
• 11:04
  Tom Jackobs: Ah, good.
• 11:05
  Martin Pytela: And so maybe it's an advertising expense to me.
• 11:08
  Martin Pytela: In a sense
• 11:08
  Tom Jackobs: Okay.
• 11:09
  Martin Pytela: sense that, I make expensive foods that I make very little money on, but I compensate for it with all the other profits that we make on the other brands.
• 11:18
  Martin Pytela: Overall, we'll still profitable, although not every year.
• 11:24
  Tom Jackobs: Okay, so the foods brand that you've brought that into life enthusiast.
• 11:29
  Tom Jackobs: So tell me a little bit about life Enthusiast and what the mission is there.
• 11:36
  Martin Pytela: Well, so the story is.
• 11:38
  Martin Pytela: Once you figure out that the industrial toxicity will cause you untold health problems.
• 11:47
  Martin Pytela: It happened to me.
• 11:48
  Martin Pytela: So I thought,"Well, there must be millions of people like me.
• 11:50
  Martin Pytela: And sure enough, there are, you have, so a metabolic disease, chronic inflammatory, degenerative disease, which we call aging, is actually a disease of becoming more toxic and less able to get rid of things.
• 12:05
  Martin Pytela: And as we pollute within, we, our functional efficiency goes downhill.
• 12:13
  Martin Pytela: If I were able to maintain my functional efficiency the way I was when I was 24, I would stay in the condition of a 24-year-old.
• 12:22
  Tom Jackobs: Okay, that makes sense.
• 12:24
  Martin Pytela: I'm now trying to bring back as much of that as possible.
• 12:30
  Martin Pytela: I.
• 12:31
  Martin Pytela: And so the life enthusiast then talks to people about aging things, and they are either the cardiovascular or the metabolic as in diabetes, obesity, or cancer is on that picture.
• 12:45
  Martin Pytela: Chronic inflammatory like arthritis or a thousand different names for different illnesses.
• 12:52
  Tom Jackobs: Yeah.
• 12:53
  Martin Pytela: You're stiff on rising.
• 12:55
  Martin Pytela: You are functional.
• 12:57
  Martin Pytela: Efficiency goes downhill.
• 12:59
  Martin Pytela: You don't sleep as well, blah, blah, blah.
• 13:01
  Martin Pytela: Thousand different ways, how your body starts breaking down.
• 13:05
  Martin Pytela: All of that related to what I can help you with.
• 13:09
  Tom Jackobs: Okay, and so you integrate the foods into helping the people can overcome some of those chronic disease.
• 13:16
  Tom Jackobs: What's the other piece that you offer?
• 13:17
  Tom Jackobs: The other part?
• 13:18
  Tom Jackobs: Is it more?
• 13:19
  Martin Pytela: Yeah.
• 13:19
  Martin Pytela: In the process of trying to understand how this works, I, analytical brain, I came up with toxicity, malnutrition, stagnation, and trauma as major inputs or major pillars upon which this chronic disease will stand.
• 13:35
  Martin Pytela: And the toxicity means stuff that's in your body that shouldn't be getting in.
• 13:40
  Martin Pytela: You need to get rid of it and stop it from coming.
• 13:43
  Martin Pytela: Malnutrition is you're not getting stuff that you should be getting from your inputs, so you need to find what that is.
• 13:50
  Martin Pytela: That's where that food, a business fills the gap.
• 13:54
  Martin Pytela: It actually puts in quality what you normally are not getting from the food producers that producing food like substances that are pretend.
• 14:06
  Martin Pytela: And then there's stagnation, which relates mainly to movement.
• 14:10
  Martin Pytela: Too much sitting.
• 14:11
  Martin Pytela: The sedentary society.
• 14:14
  Martin Pytela: I heard Gary Brecka come up with, aging is the result of relentless pursuit of comfort, right?
• 14:25
  Martin Pytela: So the less you exercise, the lazier you become, the more you atrophy.
• 14:31
  Martin Pytela: Because what you don't you lose.
• 14:33
  Tom Jackobs: Yeah, it's so true.
• 14:35
  Tom Jackobs: I've seen that in when I was in the personal fitness business.
• 14:40
  Tom Jackobs: I saw a lot of my clients that, they were 40 years old maybe, but they were looking 50, 60 years old.
• 14:47
  Tom Jackobs: And through the course of working out; losing the weight, getting that mobility back, you could just see the age just drop off of them and get back to where they kinda look their age instead of looking 10 years old.
• 15:01
  Tom Jackobs: It's what just exercise and nutrition will do.
• 15:05
  Martin Pytela: Indeed, I went for a haircut the gal said, okay, here's how much.
• 15:11
  Martin Pytela: And I said, am I not getting the senior rate?
• 15:14
  Martin Pytela: And she said, you don't look senior.
• 15:18
  Martin Pytela: So I pulled out my driver's license.
• 15:20
  Martin Pytela: I said, see 72 years old now?
• 15:23
  Tom Jackobs: Oh my gosh.
• 15:23
  Tom Jackobs: I don't believe you.
• 15:26
  Martin Pytela: Yeah, there it was.
• 15:27
  Tom Jackobs: Yeah, it makes a huge difference.
• 15:28
  Tom Jackobs: So tell me about the food products and then, we'll, we can go into the life enthusiasts, but how are you and what are you figuring out that people need in producing for them?
• 15:39
  Martin Pytela: Okay.
• 15:40
  Martin Pytela: Industrial food production, as the modern food agriculture would have, it is depleting the soils.
• 15:49
  Martin Pytela: So they're using fertilizers, so they will put in only three ingredients.
• 15:54
  Martin Pytela: NPK, that would be nitrogen, phosphorus, and potassium.
• 15:58
  Martin Pytela: They will make you strong, good looking, fast produced foods, but because you push it, there's not enough time to actually extract micronutrients that should be coming out of the soil because it grows quick.
• 16:13
  Martin Pytela: There's.
• 16:15
  Martin Pytela: Anyway, so the nutrient density is down by about 85 to 90% from 150 years ago.
• 16:23
  Tom Jackobs: Wow.
• 16:24
  Martin Pytela: No joke.
• 16:25
  Martin Pytela: If you want to have the nutrients of one pound of broccoli that your great grandmother had from her garden, you have to eat 10 pounds of it now.
• 16:36
  Tom Jackobs: Wow.
• 16:37
  Tom Jackobs: Oh, that's crazy.
• 16:39
  Martin Pytela: Yeah.
• 16:39
  Tom Jackobs: And they taste different too, right?
• 16:41
  Tom Jackobs: Like the I remember the tomatoes that we would get out of our own garden tastes so much different than the tomatoes from the grocery store.
• 16:49
  Martin Pytela: The other thing they select for visual appeal, for shelf life and for transport resilience, right?
• 16:58
  Martin Pytela: They
• 16:59
  Tom Jackobs: Yep.
• 16:59
  Martin Pytela: select for completely different criteria that you would flavor, taste, nutrient value, and that's not important.
• 17:07
  Tom Jackobs: It's so crazy too, that we're so concentrated on the visual aspect of it rather than the actual inside of it.
• 17:15
  Martin Pytela: Yeah.
• 17:15
  Martin Pytela: We shop by looking instead of tasting, especially in the grocery stores, they don't recommend that you taste everything on the shelf, right?
• 17:23
  Tom Jackobs: Unless you go to Costco, then you have all the tasting stands up.
• 17:27
  Martin Pytela: Yes.
• 17:28
  Tom Jackobs: What are the foods that you're creating or you're buying and then reselling, what are those foods?
• 17:33
  Martin Pytela: Okay, so the main point is to compensate for the paucity of nutrient value in the groceries that you're buying.
• 17:41
  Martin Pytela: So we construct these concentrated foods.
• 17:46
  Martin Pytela: And they have high mineralization, high nutrient value, high pigmentation, lots of antioxidants, all of the important things like there are important minerals, vitamins, amino acids, they have to be in there.
• 18:00
  Martin Pytela: Those are the word essential associated with you have to acquire them because you don't get them any other way.
• 18:08
  Martin Pytela: They must be in your food or else you running into problems.
• 18:13
  Martin Pytela: if you don't have enough vitamin B one, you'll end up with Beriberi and you'll be whatever trouble and so on.
• 18:19
  Martin Pytela: And there are 20 different ways how you'll break down.
• 18:22
  Martin Pytela: There are, I don't remember the exact number, 18 nutrients, five minerals, seven amino, nine amino acids, stuff like that.
• 18:31
  Tom Jackobs: Yeah.
• 18:32
  Martin Pytela: So all of that is in the base of the product, plus the rainbow of.
• 18:38
  Martin Pytela: Pigments, you.
• 18:40
  Martin Pytela: Have all the yellows, browns, blues, greens, and so on.
• 18:45
  Martin Pytela: Pizza is too monochromatic, we put everything into that so that couple of teaspoons of that powder mixed with some liquid fruit juice smoothie will give you that which you need to actually thrive physically.
• 19:03
  Tom Jackobs: Oh, okay.
• 19:03
  Tom Jackobs: So is it just one product that you're producing then that's or is there multiple lines?
• 19:09
  Martin Pytela: We have about th 30 different ones, and that has to do with how you break down.
• 19:15
  Martin Pytela: Some people are needing to be calmed down because they're overly stimulated already.
• 19:21
  Martin Pytela: Others need to be brought up because they're just a little too slow.
• 19:27
  Martin Pytela: So there are different nutrients and different combinations that are either stimulating or sedating.
• 19:33
  Martin Pytela: And then we have specialized ones that go with cardiovascular problem, liver problem cancer problem, and so on.
• 19:42
  Martin Pytela: All these different problems.
• 19:43
  Martin Pytela: When you start breaking down, you need extra help in that department.
• 19:47
  Martin Pytela: So we have products to address nutritionally that the speci specific detail.
• 19:54
  Tom Jackobs: Okay, cool.
• 19:55
  Tom Jackobs: So then, the life enthusiast side, is that where the programming comes in terms of letting people know what they need to be doing?
• 20:02
  Martin Pytela: Yeah, integrated.
• 20:03
  Martin Pytela: I have become certified in metabolic typing back in 2012, understands how genetics and nutrition interact.
• 20:13
  Martin Pytela: So you have some people that need to be eating the hunter diet, some who are more the farmer, some that are more coastal, some that are more tropical and so on.
• 20:22
  Martin Pytela: In America we have this wild thing where your Norwegian grandfather is mating with your Cherokee grandmother.
• 20:28
  Martin Pytela: The influences, the genetic influences are varied, In the end, we can ask you about 120 questions and tell you exactly we know, how you gain weight, how you lose weight, how you become alkaline or acidic, which leads to what drives to, toward depression, or what drives toward anxiety.
• 20:50
  Martin Pytela: And so any, if you drive toward the extreme, you get more extreme problems.
• 20:56
  Martin Pytela: We have ways to bring you closer to the middle.
• 20:59
  Martin Pytela: So,
• 21:00
  Tom Jackobs: Okay.
• 21:00
  Martin Pytela: we'll control your general functioning.
• 21:03
  Martin Pytela: All of the ways you break down, whether it's the blood pressure or already named all of the ways.
• 21:08
  Martin Pytela: How you break down, so we can correct that with nutrition by matching you to what you need.
• 21:15
  Martin Pytela: first, removing the blocking factors, the toxins, supplying the missing factors, mostly nutrients by improving movement, undoing stagnation, and dealing with traumatic events, because your emotional health is usually the trigger that drives you towards self-destructive behaviors.
• 21:36
  Tom Jackobs: Yeah.
• 21:36
  Tom Jackobs: Yeah.
• 21:37
  Tom Jackobs: One of somebody else had said that kind of genetics loads the gun, but lifestyle pulls the trigger.
• 21:46
  Martin Pytela: Yeah, that's the word is epigenetics.
• 21:48
  Martin Pytela: That's what they use in the doctor field, and it is exactly that.
• 21:52
  Martin Pytela: It's the pulling of the trigger is done.
• 21:55
  Martin Pytela: Are you digging your grave with your fork?
• 21:57
  Tom Jackobs: And by now, they're like machine guns.
• 22:00
  Tom Jackobs: Or a bazooka or a canon.
• 22:02
  Tom Jackobs: In terms of,
• 22:03
  Martin Pytela: it's highly weaponized food porn.
• 22:05
  Martin Pytela: What done now is when you put it in your mouth, it's creating false impressions.
• 22:10
  Martin Pytela: It's a lie.
• 22:11
  Tom Jackobs: yeah.
• 22:12
  Martin Pytela: you stuff that is instantly addictive through the mouth feel, through the combination of sweet, sour, bitter, greasy, whatever.
• 22:20
  Martin Pytela: They have figured it out, maximum.
• 22:23
  Tom Jackobs: Yeah, the science behind food processing is fascinating, but just is not doing us any favors at, at all.
• 22:31
  Martin Pytela: Have experienced it myself.
• 22:32
  Martin Pytela: If you leave me with a bag of Doritos, I will find some way, some self-talk that will leave me eating all of them, everyone to the bottom.
• 22:42
  Martin Pytela: The only solution I have is never leave me alone with a bag of Doritos.
• 22:45
  Tom Jackobs: Yeah, exactly.
• 22:47
  Tom Jackobs: Get it outta the house for sure.
• 22:49
  Martin Pytela: Don't bring it in.
• 22:51
  Tom Jackobs: So how do you balance the food business obviously is not making money and the other is supporting it.
• 22:58
  Tom Jackobs: So how do you balance that in terms of being a heart led business and still needing to make a profit?
• 23:04
  Tom Jackobs: Like you alluded earlier that you're using it as a an advertising expense, which is,
• 23:10
  Martin Pytela: yeah.
• 23:11
  Tom Jackobs: it's good self-taught, but like how do you approach making a profit and still leading with purpose?
• 23:16
  Martin Pytela: Well, at the end of the month, I hope that I have some money left, as opposed to at the end of the money.
• 23:24
  Martin Pytela: I don't have some days left.
• 23:25
  Tom Jackobs: Right.
• 23:26
  Martin Pytela: There are months when I'm just short.
• 23:29
  Martin Pytela: It's a, don't know.
• 23:32
  Martin Pytela: It's hard to tell.
• 23:33
  Martin Pytela: When you do it because you want to, as opposed to, because it's making you rich.
• 23:37
  Martin Pytela: Just do it.
• 23:38
  Martin Pytela: That's what I'm doing.
• 23:39
  Martin Pytela: I'm at it.
• 23:41
  Martin Pytela: I get up joyful.
• 23:43
  Martin Pytela: I get up wanting to do more of this.
• 23:47
  Martin Pytela: It's fun.
• 23:48
  Martin Pytela: It's rewarding.
• 23:49
  Martin Pytela: The thousands of letters that I have from people who tell me Thank you for helping me with my life.
• 23:57
  Martin Pytela: Is, don't know.
• 23:58
  Martin Pytela: That's, it's rewarding in its own way.
• 24:02
  Tom Jackobs: Yeah, I think for me those letters are definitely the most rewarding, more than the paycheck.
• 24:07
  Tom Jackobs: So I totally understand like where you are with that.
• 24:11
  Tom Jackobs: But I tell you what if that was going on for more than a couple years, I'd be like, oh, so stressed out.
• 24:16
  Tom Jackobs: I need some of those super foods to bring me back down, I think.
• 24:19
  Martin Pytela: Yeah, I know how to manage my physiology.
• 24:22
  Tom Jackobs: Yeah.
• 24:23
  Martin Pytela: I'm well educated, and I'm well versed with it.
• 24:27
  Martin Pytela: I can manage my physiology quite skillfully.
• 24:30
  Martin Pytela: My emotional health is fine.
• 24:32
  Tom Jackobs: Yeah.
• 24:32
  Martin Pytela: If I'm facing a difficult situation and I have,
• 24:37
  Tom Jackobs: Yeah.
• 24:37
  Martin Pytela: I pray for a different outcome and for some reason they deliver.
• 24:42
  Tom Jackobs: Yeah.
• 24:43
  Tom Jackobs: Oh, that's awesome.
• 24:44
  Martin Pytela: I always get not what I necessarily want, but I do get what I need.
• 24:49
  Tom Jackobs: Yeah.
• 24:50
  Tom Jackobs: Yeah, that's so true.
• 24:52
  Tom Jackobs: Awesome.
• 24:53
  Tom Jackobs: Well, Martin, this has been just fascinating, kinda a different look than we normally have at heart-led businesses, but it's fascinating to get a different perspective in terms of the business side and how to justify having a heart led business.
• 25:06
  Tom Jackobs: Thank you so much for sharing your story with us, but how can people find out more about the products and help you get more profitable?
• 25:14
  Martin Pytela: Thank you.
• 25:15
  Martin Pytela: Yes.
• 25:15
  Martin Pytela: We only need a couple thousand more customers.
• 25:18
  Martin Pytela: We'll be fine.
• 25:18
  Martin Pytela: The business is called Life Enthusiast.
• 25:21
  Martin Pytela: The website is life dash hypen enthusiast.com.
• 25:26
  Martin Pytela: There's a YouTube channel, Lifentco, L-I-F-E-N-T-C-O.
• 25:31
  Martin Pytela: There's a telegram channel, Lifentco.
• 25:33
  Martin Pytela: There's a channel on Rumble and we are on Facebook and X and whatever places.
• 25:40
  Tom Jackobs: Okay.
• 25:41
  Tom Jackobs: Very cool.
• 25:42
  Martin Pytela: But the website is where you should land.
• 25:43
  Martin Pytela: life-enthusiast.com.
• 25:46
  Martin Pytela: And call us.
• 25:47
  Martin Pytela: We have health coaches, we have answers.
• 25:51
  Martin Pytela: We treat everyone differently.
• 25:54
  Tom Jackobs: Of course.
• 25:55
  Martin Pytela: As in we ask you questions about your problems.
• 25:57
  Martin Pytela: We understand your individuality and put it together.
• 26:00
  Martin Pytela: We don't treat your numbers, we treat your issues your life.
• 26:05
  Tom Jackobs: Yeah.
• 26:06
  Tom Jackobs: Oh, one of the doctors I work with, he says one size fails all when it comes to it.
• 26:10
  Tom Jackobs: Again, Martin, thank you so much for coming on the show today and sharing your story.
• 26:15
  Tom Jackobs: I know our listeners are really appreciate the time that you spent with us, so thank you for that.
• 26:19
  Martin Pytela: Thank you very much for having me.
• 26:21
  Tom Jackobs: No worries And thank you listeners for tuning into the show today.
• 26:26
  Tom Jackobs: I really appreciate it.
• 26:27
  Tom Jackobs: I know Martin appreciates it as well, so please make sure that you're checking out everything that he is doing at life-enthusiast.com.
• 26:35
  Tom Jackobs: We're gonna link all that up into the show notes, so it makes it really easy to find that.
• 26:39
  Tom Jackobs: Just go down into the show notes, click those links, and help support a business that needs your support, but you need that business as well.
• 26:47
  Tom Jackobs: You need those nutrients.
• 26:48
  Tom Jackobs: And then,if you could do me a favor and give the show a rating and review, I would really appreciate that.
• 26:55
  Tom Jackobs: And then share it with a friend who could use some of the advice shared on today's show.
• 26:59
  Tom Jackobs: Until next time, lead with your heart.
• 27:03
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 27:08
  Speaker 2: Join us next time for another inspiring journey into the heart of business.