016 - The DO's and DON'TS of MDF

Partnerships Unraveled · Jan 23, 2023 · 37m · transcript

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This episode of Partnerships Unraveled can be summed up in 3 letters.

M,D,F...

We're not talking about medium-density fibreboard but about market development funds.

To name a few things discussed in episode 16 of Partnerships Unraveled:

-> What is MDF and why was it originally created?

-> How can you tie it to revenue?

-> Some examples of MDF gone wrong

And of course... our CEO and VP of Partners also chatted about paid advertising.

Care to know what they had to say about MDF?

Listen or watch this week's episode!

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