Can You Make A Profit Fighting Misinfo? NewsGuard's Gordon Crovitz
Disinformation is good business. Spreading lies and outrage tends to be profitable, thanks to programmatic advertising, which cares only about traffic, not truth, and funding by state actors like Russia, which pour money into narratives that undermine democracies. Supporting truth is a tougher commercial prospect, but today’s guest is giving it a credible run.
Gordon Crovitz is the co-founder, with Steven Brill, of NewsGuard - a five-year-old for-profit enterprise that rates news sites for editorial integrity helping news consumers and advertisers avoid sites that spread toxic disinformation…
The skinny
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