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AI Powers Back-to-School Shopping | Washington DC News
Back-to-school shopping is exploding this year, hitting $147 billion — a 15% jump — with AI driving the surge. Over $100 billion goes to college students, while K-12 spending clocks in at $43 billion. Shoppers are turning to AI tools like ChatGPT and Copilot as personal shopping assistants, using them to find deals, compare prices, and navigate overwhelming choices — especially for first-time college parents. With 26% of shoppers relying on AI for product picks and another 26% hunting discounts, these tools are becoming essential for smarter, cheaper, and more efficient shopping. Thank you to…
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