Win the Attention War with Jonathan Karmi
Jonathan Karmi has spent more than a decade inside performance marketing, working across hundreds of clients and watching one problem get harder every year:
Attention is disappearing.
Today, the average social media user scrolls the height of the Eiffel Tower every day. For direct-to-consumer brands, that means the battle is no longer just about targeting, budgets, or bidding.
It is about creative.
In this episode of Aggaeus, Haggai Klorman Eraqi sits down with Jonathan Karmi, Co-Founder & CEO of Wider, for a conversation about AI, advertising, creative fatigue, founder psychology, and what…
The skinny
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