B2B Marketing Strategy: Clarity, Budget, PR and Executive Branding
In this episode of The Crowded Market, we explore why B2B marketing is struggling in 2026 and what senior marketers should be doing instead.
Ivana shares lessons from managing a €2M marketing budget across eight countries, including:
Why being “everywhere” is killing B2B performance
Why early-stage B2B companies should stop chasing PR
How to structure and outsource specialist marketing functions
Why personal brands outperform corporate brands in B2B
How executive profiling builds trust and sector authority
Why clarity beats volume in B2B lead generation
If you're a B2B marketer, CMO or…
The skinny
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